Ads making little money (pic included). Does 80-100k impressions = $5-9 seem normal? - Mobile Ad Networks

This is a typical day for my app (pls embed for me): i.imgur.com/z0SlUal.png
last month: i.imgur.com/NDubFOO.png
ratios: i.imgur.com/GlPW2OP.png
countries: i.imgur.com/xmsB2mG.png
This is using AdMob: banners (a lot) & interstitials (a lot) & rewarded video (once a day), most users in the United States/Europe (but I got people all over the world), 30 second refresh rate.
Also running Facebook Audience Network native ads, which are even worse - about 1/3 of what AdMob earns me. Makes no sense cause those FAN ads are super pretty and there are more of them...
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!

meatyapp said:
This is a typical day for my app (pls embed for me):
i.imgur.com/z0SlUal.png
This is using AdMob: banners (a lot) & interstitials (a lot) & rewarded video (once a day), most users in the United States/Europe (but I got people all over the world), 30 second refresh rate.
Also running Facebook Audience Network native ads, which are even worse - about 1/3 of what AdMob earns me. Makes no sense cause those FAN ads are super pretty and there are more of them...
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!
Click to expand...
Click to collapse
Hi,
It means your approximate eCPM is 9/90 = 10 cents - quite low for those geos. This being it varies by the ad formats - I would suggest scaling with rewarded videos and video ads in general. Try the usual suspects - Adcolony, Vungle, Applovin. Hope it helps

These are terrible numbers. Even banners should be higher. My guess is you are getting very poor fill rates. Check your dashboards to see what eCPM is being reported. If it's like 90 cents or something like what habrcovi said, then that's it. But if it shows numbers like $1.50 or $3 or anything higher it just means really low fill rates.

Hey,
Thats really too low. You should definitely try other platforms.
Check the eCPM calculator to know the approx sum you may earn in these geos. You can find one on Clickky's website (monetize - self-serve)

This is definitely weird - it might be poor fill rates, but I doubt that. I have 60-70% fill rates for banner ads, but they still generate good money. Interstitials over 95%.
Country ratios are same as mine so no problems here. If you had most of your users from somewhere outside the US/Europe - that would have definitely be the case.
I'm thinking either your ads aren't correctly placed or are shown at the wrong moment. Or you're using the wrong ad for your game/app. It would help a lot if you could explain what's your app about and when and what type of ads are you showing.
I'm getting about 150$ for 100k impressions, my problem is that not many users download or use my apps. The amount of impressions you make in a day = my impressions in a month.

I would look into using an ad mediation network to find something that works well for you. You should be able to see which has better fill and ecpm.
It is difficult to say which networks will perform best for each developer, so mediation is a good start.
Using Enhance®, it has never been easier to integrate 3rd party services into your project or to keep them up to date. (Ads, Mediation, Analytics, Attribution, Crash Reporting and more) With little to NO coding at all, Enhance® will have you ready to roll in a matter of minutes. No more hours of coding! No more SDK integration!
We support “NETWORK” and many other top networks, and as mentioned earlier there are other 3rd party services that Enhance® supports and offers as well.
The days of coding SDKs are gone and we want to show everyone a simple life, a life without the hassle of integrating SDKs into your Android or iOS project.
For more information on the fastest way to implement and update SDKs, follow the link : https://goo.gl/kufiQQ
Good Luck!

It is important to not evaluate only eCPM or only fill rate. If you have a high fill rate at a .10 cent eCPM, or a high eCPM (1.5-3$) at a low fill rate, you will be dissatisfied with the results. I suggest that you troubleshoot and see if something is awry. Moreover, you would benefit from diversifying your portfolio. Try out some of your inventory with some other companies and see which performs best for you. I can suggest Tappx as a quality company .

There are a lot of SDK that allow you to earn money.
I prefer Luminati SDK (luminati.io/sdk), or MonkeySocks SDK (monkeysocks.net/sdk/) - with the last one i have working long time because it easy to get started.

meatyapp said:
This is a typical day for my app (pls embed for me): i.imgur.com/z0SlUal.png
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!
Click to expand...
Click to collapse
Still can't afford a double meat burrito?
Stats like this are not normal. Especially being over 10k. impressions.
Like other members here suggested, I'd say mediation is the way to go: Appodeal, IronSource, Apploving, etc.

meatyapp said:
This is a typical day for my app (pls embed for me): i.imgur.com/z0SlUal.png
last month: i.imgur.com/NDubFOO.png
ratios: i.imgur.com/GlPW2OP.png
countries: i.imgur.com/xmsB2mG.png
This is using AdMob: banners (a lot) & interstitials (a lot) & rewarded video (once a day), most users in the United States/Europe (but I got people all over the world), 30 second refresh rate.
Also running Facebook Audience Network native ads, which are even worse - about 1/3 of what AdMob earns me. Makes no sense cause those FAN ads are super pretty and there are more of them...
70-100k eyeballs a day and can't even afford a burrito, double meat + guac being completely out of the question.... This makes me really sad. Should I just get a job? :c
Would sincerely appreciate any advice!
Click to expand...
Click to collapse
I think that the issue is that you show too many ads to your audience. If you could give us some data on your daily active users (DAU), then, probably, we would find out that it is 10-20-30 times less than the number of your daily impressions.
And, as you probably know, the more impressions - not the better

Related

HTC Evo - Two Weeks in Review

Hey Everyone,
I was asked today by a friend what my thoughts were on the Evo after two weeks of ownership, and was inspired to write up a first-hand review which I want to share with you.
What are your thoughts of the Evo after your first two weeks, what do you find to be it's strengths and weaknesses...and how would you compare it to other smart phones like the iPhone 4, Droid Incredible, and upcoming Droid X. Anyone with buyer's remorse?
Please try to keep fanboy/fangirl-ism to a minimum, if possible...as I'm really looking for unbiased feedback.
=======================
Friend's question: So how's that new phone treating you?
My thoughts:
Very good, but until it has "Froyo" 2.2 I have to bite my tongue on a final judgement.
On paper and in RL, the hardware specs are impressive.
Build quality is good (but not great) mostly due to issues I've read about with users experiencing a "glass separation" and grounding woes (resolved? as of the latest HTC firmware)... or maybe just plain separation anxiety from my G1 and a tactile keyboard...ok, bad joke. I haven't had any of the issues reported, but will say there is some minor light-leaking on the lower bezel of the phone, where the glass meets the plastic casing. Other than that, it'srock solid. No random crashes, no overheating, no dead pixels, no battery charging problems, no issues with mounting the phone to a PC or swapping the microSD card. Everything just works, as expected (which if you're shelling out 300 bucks for a phone, that's the minimum expectation). I also like the fact that there's a warranty option available for the purchase, unlike the iPhone.
The updated HTC Rosie/Sense UI is beautiful nearly flawless. Navigation is straight-forward, but I fear for a slightly older generation of users (e.g. anyone born before the 80s) it may seem too "busy" and overwhelming. HTC has done a lot to outperform Android's stock UI. Integrated multitouch (limited) for the home screen along with the Live Wallpapers integration (which are both fun and cheesy) is a pleasure to use. HTC's widgets are great (but not the best for application specific platforms like Twitter - use Seesmic instead, blows Twidroid out of the water). The HTC keyboard also blows the stock Android keyboard away.. I just wish the bloody thing integrated multi-touch interface (mostly for copy-pasting and capitalizing).
Sprint's network is impressive, but their 3G speeds seem a bit slower than my experience with T-Mobile. Until we have 4G here in FL, the jury's still out. In contrast, I also haven't had random network outages or call dropping as I was prone to with my G1 on T-Mobile. Over WiFi, YouTube and even embedded Flash videos (yes, I got the 2.1 flash pre-release) FLY like the wind and look stunning in HD. I'll also add....thanks to some savvy bargaining, my Sprint bill is 13% less than what I was paying T-Mobile. As a business, their customer service has been excellent, but it would help their sales if their sales associates had more tech knowledge. AT&T wins on that point, as their reps tend to know the iPhones inside-out, or at least talk the talk of "power users".
Camera takes great daytime photos and the recording in HD is impressive (albeit slight under-performance on frame rate capping, thanks to HTC...of course there's a hack to change that). Nighttime camera-work leaves some things to be desired (i.e. its grainy), but the built-in flash is decent and doubly effective for applications that use it as a LED flashlight.
Battery life, on the other hand, totally sucks. I'm a power user, so I frequently mass kill background apps to make phone resources available, but I still have to say there's no easy way to manage power for Android phones. I blame this on the Dalvik compiler, and I'm hoping 2.2 changes energy management....or at least gives app builders a better way to scale resource use for their applications (both background and foreground services).
Apps are still a major point of contention for me and Android...mostly because they're just not there (and are the ultimate deal breaker or maker for most Smartphone buyers). I initially blamed JAVA; but now I'm going to raise the bar and blame the often fragmented (and frustrating) Android framework and lack of developer marketing by Google AND the various carriers (which I think is just about all of 'em) selling Android-powered phones, save Verizon. You have to be a real cowboy to want to develop for Android mostly because it requires a cavalier attitude, since the code source requires a LOT of research. Apple has done a lot to enforce product standard for the iPhone apps out there, and I think it's time Google's marketplace stepped up to expect the same level of product quality. There's nothing more frustrating than downloading what one would expect to be a polished app (or even a clone for something iPhoney like Doodle jump) to find it bug ridden, unpolished or simply feel like a BETA release. This isn't to say that they all suck...but most unfortunately do. Again, hopefully the new VM will change this.
Oh, I forgot to mention Google Voice and integrated search/speech-to-text capabilities - they're amazing.
your review reads well. in the battery section, you should specify what you've tried to remedy the problem... there are tons of people, myself included, who make it through a day on heavy usage.
i have gmail push, always on data, calendar sync, and gps enabled. turned off gchat service, removed people widget, friend stream widget.
when my phone is idle i usually lost 1% every 90minute to 2 hours. and I can get 4-5 hours of heavy usage in before bar hits red.
Pardon me?!?!
"Navigation is straight-forward, but I fear for a slightly older generation of users (e.g. anyone born before the 80s) it may seem too "busy" and overwhelming."
Pre-70's here buddy... I have been playing with my 4hr old phone quite a bit already. So there.
muncheroo said:
your review reads well. in the battery section, you should specify what you've tried to remedy the problem... there are tons of people, myself included, who make it through a day on heavy usage.
i have gmail push, always on data, calendar sync, and gps enabled. turned off gchat service, removed people widget, friend stream widget.
when my phone is idle i usually lost 1% every 90minute to 2 hours. and I can get 4-5 hours of heavy usage in before bar hits red.
Click to expand...
Click to collapse
Honestly muncheroo, I haven't done much by way of battery optimization but will start working out on it once I have a relative mental benchmark for battery life as of the latest update (which by the way has amped up my phone's lifespan quite a bit).
sablesurfer said:
Pardon me?!?!
"Navigation is straight-forward, but I fear for a slightly older generation of users (e.g. anyone born before the 80s) it may seem too "busy" and overwhelming."
Pre-70's here buddy... I have been playing with my 4hr old phone quite a bit already. So there.
Click to expand...
Click to collapse
Sorry sablesurfer, no offense meant!! I actually used that anecdote after showing off my Evo to my mom and a few mature coworkers. I got the same response from everyone - "It's beautiful but has so much going on, how do you keep track of everything!?"
The irony I think, is most of the widgets are all about improving efficiency and multitasking capabilities. :]
Good write up..
I would really love to see what people define as heavy usage. I'm sorry but I'm not buying the full day on one battery with heavy usage crap.
Sent from my EVO via Tapatalk

GPS Racing - [DEV]

Hi, I have an idea for an app but lack the knowhow to create it.
It is a relatively simple idea, an app that allows you and your friends to connect to a "racing track" (Made on google maps) and for it to show your friends speed, distance in front of you and the remaining distance of the track.
I have not been able to find anything similar to this on the market. If anyone thinks this app would be useful/cool and wants to develop it please let me know.
I like thw way your thinking but this has sooo many flaws that would just not make it marketable.
Is this for being on foot? If so, not bad, but quite dull I imagine.
If its by car, then youre inciting speed, using a mobile whilst driving, and not paying attention to the road.
Maybe if you had a start position, and then the end position, plus the route was secret til tou reached certain checkpoint?
posted direct from the legend that is the x10i... the fastest processor, the slowest response...
Lmao. It would be sweet. But I can't help think of death and a complete disregard for traffic laws while using this type of app. Hilarious.
Sent from my HTC Incredible using XDA App
Dr_Ownage said:
Hi, I have an idea for an app but lack the knowhow to create it.
It is a relatively simple idea, an app that allows you and your friends to connect to a "racing track" (Made on google maps) and for it to show your friends speed, distance in front of you and the remaining distance of the track.
I have not been able to find anything similar to this on the market. If anyone thinks this app would be useful/cool and wants to develop it please let me know.
Click to expand...
Click to collapse
If you are talking about running, I believe CardioTrainer has a feature to race people around the world. I have not tried it out.
i think (hope) that dr_ownage it's referring to something like trackaroo but reference to your friends / anyone who use the app on the same track.
For example I used to record and post videos when "racing" in Monza Gp Track once a year; it would be good to see pals times in real-time while driving and "race" a little bit.
Sometime you are half a lap distant of your pal and no one wants to stop and wait for the others (yep we are competitive and we have payed fair enough to waste even a single second).
+1 for the idea, I could've helped (I'm a java developer) but I have my hands full with other projects.
Regards
It does not necessarily require the disregard of laws. You see there would be certain areas of road where the speed limit is far beyond what someone would/could reach around an uphill curvy road.
On google maps you can make routes could we use this predetermined route as our race track?
Could we display this map on the bottom half of the screen?
on the top half could we have rectangular boxes filling the screen in width displaying |driver name|current speed|distance in front|
eg.
|John|60km/h|50m |
|Matt|62km/h|25m |
|Me |58km/h|-----| (display this one larger)
|Mike|65km/h|-20m|
then if mike we to over take me, his name would swap position with mine.
I was thinking there should be an emergency button so if someone has a problem you can hit the button and their name on everyones screen would start flashing so people know to stop and wait.
Could the times and tracks be stored and recorded, for ghost racing (beat your own times or friends time without them been there)?
I dont think this app would mean you have to break the law it would just be a good way to go driving together in general. There are lots of roads where the speed limit is FAR above what you can reach around when your going uphill and around a corner.

[Q] Admob RPM below .10?

Hey guys! I have a few apps on google play and get around 3000 Impressions / day (this rises steadily since my apps aren't out longer thatn two weeks).
I get more than 50 clicks a day, but those aren't payed very well (between 0.3 and 3 cents, mostly 2).
My CTR is a bit under 2%.
I this normal?
alecman said:
Hey guys! I have a few apps on google play and get around 3000 Impressions / day (this rises steadily since my apps aren't out longer thatn two weeks).
I get more than 50 clicks a day, but those aren't payed very well (between 0.3 and 3 cents, mostly 2).
My CTR is a bit under 2%.
I this normal?
Click to expand...
Click to collapse
In my apps I see that it depends for a big number of factors that I did not focus yet.
overall my app have an eCPM of 0.35$ and a CTR of 0.59%, but as I said it depends a lot. Another app I made, for example, has a lot of downloads more than Wooords, but it earns very little. I started thinking that it is due to the fact that the screen is horizontal. Others may have less clicks due to the target that download it, or because the app is a short-use app (that you keep there but use rarely for a short period of time). I really couldn't know how to understand that better.
I got the same problem too but eventually solve it. The incident made me wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
after combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!

Google and adverts freaking me out.

Evening all,
Have been having some odd things happen on my phone.
Sounds like I'm being paranoid but? I'm not so sure.
First one, was playing wordscapes, word game which has a bloody advert after every level pretty much, (Ive opted out of interest based ads on my phone bare in mind) I was sat there with pirates of the Carribbean on the TV, world's end I think and then an advert came up as I finished a level, pirates of the Caribbean advert? I thought weird, but carried on about my day.
Second one, just been watching Power (TV show) I'm sat in the same seat in my living room, phones next to me, there was an episode where they were in Miami (2nd season) then for some reason, I get a notification from Google showing me El Classico Miami pop up in my notification bar? I don't care for Barca or Real Madrid who will be playing in the game? Haven't Googled Miami at all and haven't ever wanted to go to Miami, just not somewhere I wanted to go.
So beyond these two occurrences I'm not sure if I'm being paranoid, but I'll keep an eye out for more.
Question is, is my phone listening to more than what I'm actually telling it, because if it is it's doing it by listening to the room I'm in?
Creepy and in all fairness I wouldn't put it past Google to do something like this.
Sent from my ONEPLUS A5000 using XDA-Developers Legacy app
Yo
First off, yeah, you might be a little paranoid on this one.
I work in advertising, so there are sound explanations for both scenarios.
The pirates one is easy. Online ads (and then especially mobile ads) are often timed to TV schedules. At least I do that when there are gains to be had for it. (if you on the other hand watched a downloaded version, on a private htpc/device, I don't know. Coincidences do happen )
As the other one, I'm fairly sure that it's just you seeing connections where there is none.. You're a male that might have many of the same online patterns as many that are into soccer, so you're advertised to with the same content
I work with this so if there are questions on how we target, what we can (and can't) use, I'm happy to anser to the best of my abilities.
deecept said:
Yo
First off, yeah, you might be a little paranoid on this one.
I work in advertising, so there are sound explanations for both scenarios.
The pirates one is easy. Online ads (and then especially mobile ads) are often timed to TV schedules. At least I do that when there are gains to be had for it. (if you on the other hand watched a downloaded version, on a private htpc/device, I don't know. Coincidences do happen )
As the other one, I'm fairly sure that it's just you seeing connections where there is none.. You're a male that might have many of the same online patterns as many that are into soccer, so you're advertised to with the same content
I work with this so if there are questions on how we target, what we can (and can't) use, I'm happy to anser to the best of my abilities.
Click to expand...
Click to collapse
I absolutely , categorically and always will, despise advertising, appreciate the money side of things however I believe it's a cancer of the modern age, it should be a completely choice.
It's possible that I've looked too much into it, however the timings are far too accurate for my liking, like it or not, the likes of Google do have control over your devices mic and do send data back and forth to their servers, it is improbable however it is also quite possible that It could happen.
I'll be tightening my Google settings some more.
Hate ads so much. They're nasty.
Sent from my ONEPLUS A5000 using XDA-Developers Legacy app
dladz said:
I absolutely , categorically and always will, despise advertising, appreciate the money side of things however I believe it's a cancer of the modern age, it should be a completely choice.
It's possible that I've looked too much into it, however the timings are far too accurate for my liking, like it or not, the likes of Google do have control over your devices mic and do send data back and forth to their servers, it is improbable however it is also quite possible that It could happen.
I'll be tightening my Google settings some more.
Hate ads so much. They're nasty.
Click to expand...
Click to collapse
Always on Logless VPN @expressvpn + DNS mod 8.8.8.8 + AdAway + Background restriction app @XdaLabs + Pry-Fi @Chainfire + location Spoofer @lsdroid
Encrypt your phone.
Problem solved.
Thank you.

Best return ad networks for both Android as well as iOS

Hey guys,
New here in the forum and I hope I am not replicating a question and if so - sorry in advance!
We're developing our first game (as a new independent brand).
It's a casual game with similar playability to Sonic Jump, which will be released on both Android as well as iOS.
The game is built in Buildbox, so I'd like to know which ad networks (with an SDK) give the best return in:
1. Loading interstitials (entry)
2. Popunders
3. Video
4. In between ads (an ad that pops every five "game overs" or so)
Naturally, if you could shed some light on both Android as well as iOS, that would be super.
Thanks!
Appydos said:
Hey guys,
New here in the forum and I hope I am not replicating a question and if so - sorry in advance!
We're developing our first game (as a new independent brand).
It's a casual game with similar playability to Sonic Jump, which will be released on both Android as well as iOS.
The game is built in Buildbox, so I'd like to know which ad networks (with an SDK) give the best return in:
1. Loading interstitials (entry)
2. Popunders
3. Video
4. In between ads (an ad that pops every five "game overs" or so)
Naturally, if you could shed some light on both Android as well as iOS, that would be super.
Thanks!
Click to expand...
Click to collapse
Hi All,
Just to shed some light on this since, I've been in the ad monetization industry for 3 years now. It does get quite complicated so I'll try to keep this brief and keep it relevant to the question. One thing to understand is, the better the engagement, the higher the ad revenue. I.e Advertisers spend money to advertise, to acquire new customers. If your app or specific ad format is producing that desired result, you're going to make good revenue.
The ad formats that produce the best results in order:
1. Offer-wall (Incentivise users to install app for in-app reward. You've helped the advertiser acquire a new user)
2. Rewarded video (Incentive users to watch a video in return for in-app reward. You've helped the advertiser view a full length video which does produce good conversions but not definitely)
3. Video interstitial (Full screen Video that pops up in the users journey of the app. Skippable and does produce results, but no where as much as rewarded video)
4. Static interstitial (Full screen ad that pops up in the users journey. Can use good engagement, but sometimes can be accidental, leading to a high bounce rate)
5. Native (Non-intrusive and user-friendly ads that have the same look and feel of the content of the page. Some consider as best looking ads, especially for article/news publications. Can pay on CPM/CPI depends on the network and campaign)
6. Banners (Sits at the bottom of the page. Low user engagement. But great if you have a huge user base)
It is always best to find a balance between ad monetization and User experience. Because 1. You want to keep your users and 2. You want to make the highest revenue possible. I've seen cases where publishers have an amazing app, but have completely ruined it by bombarding their users with ads, and other cases where an app is again amazing with a great user base, but has not been updated for improved services because the developer did not have the funds.
For a gaming app like Sonic Jump, I would heavily consider rewarded video formats as a number 1. Depending on the game play, maybe throw in some interstitial/video interstitial in between levels.
If you want I can take a look at the app and offer some suggestions. I work with many ad networks and categories of publishers so I can give insight to a thing or two
Peace,
Thelap

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