Database Users

Android App Marketing Promotion Books, Tutorials, Materials etc.

Hi again guys,
We were just wondering,
Do you know any GOOD, USEFUL books, tutorials, materials about promoting apps and development brand that you could recommend?
If you know, lets make a 'library'! Share a link, some info etc.

Nothing? Anyone?
We know this one, hope it helps:
http://www.amazon.com/Android-Apps-Marketing-Secrets-Biz-Tech/dp/0789746336
C'mon, you gotta know something!

I would use http://DroidTweak.com they own http://fb.com/AndroidFans

stilv said:
I would use http://DroidTweak.com they own http://fb.com/AndroidFans
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I will take a look about them tonight... would rather not spend money but, if their service proves to be good... might go for it.

PhilCals said:
I will take a look about them tonight... would rather not spend money but, if their service proves to be good... might go for it.
Click to expand...
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contact [email protected] for the latest promo's

This might be interesting: http://droid-blog.net/category/aso-2/

great
thay you guys for the links :laugh:

fruitybytes said:
Nothing? Anyone?
We know this one, hope it helps:
http://www.amazon.com/Android-Apps-Marketing-Secrets-Biz-Tech/dp/0789746336
C'mon, you gotta know something!
Click to expand...
Click to collapse
Attention, one comment on Amazon says that this book was badly port from Apple App Store to Google Play.

Exchange Reviews with other developers
Lets face it, become successful on Google Play market is nothing easy, yes you need a very unique app but you also need a good marketing campaign in order to get enough downloads and a good rating, most indie developers can't afford that. But wait... there are many apps submitted everyday to android market, that means there are many developers trying to show their own apps, so that means... we are a lot.
Why not help us each others?
Join AndroidKi community and Exchange reviews with other developers!
How it works?
In order to submit your app to get reviewed, you need to review other 3 apps too. Each review gives you 5 AndroidKi points, you need 15 to submit your app. Simple, effective and SEO friendly.
AndroidKi[.]com
:good:

If you are just starting out, I suggest you to read this blog post: http://www.techibiz.com/2/post/2013/02/the-app-developers-checklist.html
For more posts, go to the section on mobile apps where there are posts of various categories like app store optimization, marketing, promotion etc. Here is the link to all other posts: www.techibiz.com/mobile-apps.html
Akshat

Here to help with Marketing!

I currently work in SEO (Search Engine Optimization) and Graphic Design. Please contact me with any way I can help! Wont charge unless we end up like the next angry birds :highfive:

yankzfan007 said:
I currently work in SEO (Search Engine Optimization) and Graphic Design. Please contact me with any way I can help! Wont charge unless we end up like the next angry birds :highfive:
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We have a few apps that we developed for local daily deals in Hong Kong, Singapore, and Canada.
I understand that for our website equivalent, a big part of SEO is making sure our targeted keywords are on-page and the content matches the keywords. However for apps, since there's no on-page SEO, how do we get our app to be shown in results for targeted keywords?
The main difference I see is that Google has a web crawler to go through my website and evaluate the content, index it correctly etc. For our apps, I don't imagine Google has an app crawler that will go through the apps and do the same?
Also are there any strategies that are relatively easy and cost-free to do that pertain specifically to SEO for apps?

Robogar said:
The main difference I see is that Google has a web crawler to go through my website and evaluate the content, index it correctly etc. For our apps, I don't imagine Google has an app crawler that will go through the apps and do the same?
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Judging by some of my searches on the Play Store, I think it has to do with your app name and the stuff in the description. My developer name is Acela Apps and when I search for it I get train apps because their description say they have the schedule for the Acela Amtrak train. This is why you should include as much about your app as you can in the description.

Acela1230 said:
Judging by some of my searches on the Play Store, I think it has to do with your app name and the stuff in the description. My developer name is Acela Apps and when I search for it I get train apps because their description say they have the schedule for the Acela Amtrak train. This is why you should include as much about your app as you can in the description.
Click to expand...
Click to collapse
Yeah that's what I noticed as well. Pretty much the only place that matters to put relevant targeted keywords is in the app title, or google play description itself. Since there's no Google crawler to judge the content of the app, I think this is where the Google Play user reviews matter a lot.
Not too long ago Google allowed you to make anonymous reviews and what not, and scammers would just boost their own app ratings by making fake accounts, or even rating apps using emulators. Recently seeing that the app rating and reviews affect user's download rates so much, Google's made it so the reviews & ratings are user accountable. I think you have to use your Google(+) account now to make a review, and it posts your profile pic along with it.

yankzfan007 said:
I currently work in SEO (Search Engine Optimization) and Graphic Design. Please contact me with any way I can help! Wont charge unless we end up like the next angry birds :highfive:
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I am looking for help with my apps:
https://play.google.com/store/apps/developer?id=Android+Krak%C3%B3w

I'm looking for help too, but I can't paste links yet

Can you also give some hints how to promote an Android app?

can you help me?
yankzfan007 said:
I currently work in SEO (Search Engine Optimization) and Graphic Design. Please contact me with any way I can help! Wont charge unless we end up like the next angry birds :highfive:
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i made magic trick application. but my english description must be so bad. :crying:
you can find it. by search ezCardTrick in google. (i can't link address, i am newbie)
my friends say it is interestiong.
please help me~

Can you help me promote my app? Check it in my signature

yankzfan007 said:
I currently work in SEO (Search Engine Optimization) and Graphic Design. Please contact me with any way I can help! Wont charge unless we end up like the next angry birds :highfive:
Click to expand...
Click to collapse
Hi there!
I've two apps that would like to get reviewed and optimized for Search Engines. Could you have a look at them when you've time?
MTG Wishlist
ReFill It!
Thanks in advance!

Take a look
I have created an android app
PLz rate n review
https://play.google.com/store/apps/details?id=com.chunky.bollywood.movies
Thanks

C0pa said:
Can you also give some hints how to promote an Android app?
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promoting an app is not that easy since there are lots of new app created everyday:crying: if you want your app ranking in the top position, maybe you have to cooperate with digital advertising company....It is more effective..but it is nor free:crying:

You might be interested in being added to this thread: http://forum.xda-developers.com/showthread.php?p=41965071

Wow! That's a generous offer, SEO is a very time consuming job. I would like to ask for your help but i won't as it looks like you have a lot of takers!
Cheers

[INDEX] Community help with marketing

Community help with marketing
Here on XDA I have seen many members collaborate which is great. Nobody is perfect but we can combine our knowledge and create something which is really amazing. This is one of the reasons I like XDA for. :good:
Currently there are threads for developers who are looking for testers, translators and designers.
However, it is a shame if we create fantastic apps and nobody is downloading them.
To bring the collaboration to the next level I set up this thread.
Developers, here are your marketing experts.
This thread is divided into different sections for different purposes.
If you want to participate, send me a PM with a link to your profile and tell me what you are skilled in. I will add you to the list.
Search Engine Optimization (SEO):
Your app needs to be found using search.
Waiting for you to be the first one...
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Demo videos and screenshots:
If you present your app in an app store, the first thing in addition to the description your consumers see are the screenshots and the demo video. Providing a demo video is a huge advantage. It is one of the best opportunities to present your app to your costumer.
Mrtoxicgamer10
Waiting for you to be the second one...
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App reviews:
One of the most important criteria for the user will be app recommendations and reviews on websites. So here is a list of people with app review sites:
kornett (http://androidki.com)
out of ideas (http://androidsexplained.com/reviews.php)
Hectopixel (http://www.appdorado.com)
More to come...
Click to expand...
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(Check out this thread as well: Beam me Up Scotty !)

Reserved.
Big thanks to @QuantumFoam for the idea. :good:
By the way, if you have got ideas for new categories, tell me.

Cheers. This will help us app developers a lot
Sent from my Nexus⁴

Yooo man you always come up with something special for us Developers...
Cheers!!

Really great idea and something i could do with right about now! Hope this goes to plan
Cheers

If I have the time, I'll see if I can write up a more comprehensive marketing guide covering the pricing and promotion strategies and aspects of marketing. Both are really important, especially for this market, and quite a few times I've seen apps that seem to have potential hindered by a not-so-smart/appropriate pricing/promotion strategy that the dev have in place :/

SammiSaysHello said:
If I have the time, I'll see if I can write up a more comprehensive marketing guide covering the pricing and promotion strategies and aspects of marketing. Both are really important, especially for this market, and quite a few times I've seen apps that seem to have potential hindered by a not-so-smart/appropriate pricing/promotion strategy that the dev have in place :/
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Would be amazing! :good:

Added app reviews category.

Exchange Reviews with other developers
Today Android marketing is very expensive right now, so why not a review exchange?
androidki[.]com
Androidki is a exchange review web totally for free, your app can be reviewed by the web authors and also by other users in the web.
Also reviews are schema.org standarized so the reviews will also appear on google results
Best of luck with your android app!
:cyclops:

kornett said:
Today Android marketing is very expensive right now, so why not a review exchange?
androidki[.]com
Androidki is a exchange review web totally for free, your app can be reviewed by the web authors and also by other users in the web.
Also reviews are schema.org standarized so the reviews will also appear on google results
Best of luck with your android app!
:cyclops:
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Looks like a cool website. Thanks.
I will add it.
(Sorry for not answering before. I was not at home, so I was unable to answer.)

Thank you! It is hard marketing an app! Specially when there is SO MANY!! This is a very helpful subject

Gabilheri said:
Thank you! It is hard marketing an app! Specially when there is SO MANY!! This is a very helpful subject
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Yeah, I hope that there will be more people participating.

nikwen said:
Yeah, I hope that there will be more people participating.
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Well I guess I'll toss my hat into the ring for some more reviews.
I'm doing a little android blog/review thing. It's in VERY early beta and i'm playing with it everyday so it'll be changing plenty.
http://androidsexplained.com/reviews.php
That's the reviews page, I already got a few big apps up, and bunch more I have to upload.
Basically its gonna be the standard bigger apps, and I want to have a good section focusing on the smaller and indie developers. Give some love back to XDA and all that.
Every little bit helps, so if you need a review feel free to message me on here or mail me at [email protected]

out of ideas said:
Well I guess I'll toss my hat into the ring for some more reviews.
I'm doing a little android blog/review thing. It's in VERY early beta and i'm playing with it everyday so it'll be changing plenty.
http://androidsexplained.com/reviews.php
That's the reviews page, I already got a few big apps up, and bunch more I have to upload.
Basically its gonna be the standard bigger apps, and I want to have a good section focusing on the smaller and indie developers. Give some love back to XDA and all that.
Every little bit helps, so if you need a review feel free to message me on here or mail me at [email protected]
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Thanks a lot.
Added. :good:

Great idea, I just sent an app for review to the links you provided. Thanks!
instalatorapp.co.nr

Great ideas here.
I've launched a game one week ago and it's really hard to be discovered and increase visibility.

Hartok said:
Great ideas here.
I've launched a game one week ago and it's really hard to be discovered and increase visibility.
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Yeah, that's right. I hope that more people will be participating.

Thanks!
Thanks for this great thread! I have sent a link for Review to androidsexplained of my game Number Play Free on google playstore. This game is published by Kjas Labs.
It is a Educational Brain Game suitable for all age groups.

Mispost

Hartok said:
Great ideas here.
I've launched a game one week ago and it's really hard to be discovered and increase visibility.
Click to expand...
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Seeing your avatar, I guess that it is Feed the Sheep.

How do you make money from your apps?

Hi! I'm Dylan, the xda intern :victory:
I'm doing some research on how devs monetize their apps. We're currently exploring ways to help you make more money from your apps and we'd like to find out about what you currently do. If you could please, please take this short survey, it would be much appreciated! We promise to keep everything confidential; in fact, the survey is anonymous.
Thanks again! :laugh:
~dylan

Advertising. In-App purchases.

~dylan said:
Hi! I'm Dylan, the xda intern :victory:
I'm doing some research on how devs monetize their apps....
~dylan
Click to expand...
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I filled it in. You should add option: I use monetizing, but I fail in it

Hi,
The most popular way to monetize in mobile is by using Ads and put a price in your apps, though, the app has to be really good to get success.
Regards

How To Make Money With Mobile Apps
Here is a post dedicated to making money from mobile apps:
http://www.techibiz.com/2/post/2013/05/making-money-from-mobile-apps.html
Akshat Goel

In-app purchase is one of the best ways to make money, but it is important to first figure out if the app is actually worthy of a buy.

I was able to learn a lot about how to make money off my application by attending the Funding, Discovery, and Monetization conference hosted by The AppShow and CONNECT in San Diego, Ca. They taught me a lot of important ways to help make sure my application generates profit. I found the most difficult part of creating and monetizing an app was finding investors; this is why I'm attending The AppShow in San Diego, CA in early January to meet face-to-face with well-known investors and help get my application monetized, i'm so excited! I'm sure this show can help any app developer!

We use free apps with In-App purchases. We dont use mobile ads anymore.

I just started with admob banner ads, in near future I will consider some different advertisement companies, though I keep in mind that making ad intrusive app will not help in promotion, which leads to less downloads, and as a obvious result, small or even lack of income (...)

it depends...
~dylan said:
Hi! I'm Dylan, the xda intern :victory:
I'm doing some research on how devs monetize their apps. We're currently exploring ways to help you make more money from your apps and we'd like to find out about what you currently do. If you could please, please take this , it would be much appreciated! We promise to keep everything confidential; in fact, the survey is anonymous.
Thanks again! :laugh:
~dylan
Click to expand...
Click to collapse
It depends on the nature of your app, if you app is used only one or twice then ads make no sense, if the app is used a couple of times each day, then ads makes perfect sense. Another parameter would be session duration, if your app has a very short session duration (say it shows the temprature and no more), then again ads makes less sense.
I wonder what is a good rule on when to use in-app payments Vs publishing a Pro version as a separate app.

I only tried paid apps, generate fine income.
Have thought about ads, but found it too annoying, just can't bare it.
I'm thinking about some new paying mechanism for my new app.
Sent from my HTC One using XDA Premium 4 mobile app

Monetization of apps depend a lot on the user experience and the UI design of a mobile app. A lot of times, developers ignore these aspects and produce design elements on a hunch.
A good way to get around this problem is to use A/B testing on your mobile app. You can do it yourself or you can use a third-party platform. One of the better platforms I know of is appiterate.com

Done Young Man(?) :good:
Hope you get some insights into the current state of play for us!

App8ite said:
Done Young Man(?) :good:
Hope you get some insights into the current state of play for us!
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I didn't get you.

Daenerys Targaryen said:
It depends on the nature of your app, if you app is used only one or twice then ads make no sense, if the app is used a couple of times each day, then ads makes perfect sense. Another parameter would be session duration, if your app has a very short session duration (say it shows the temprature and no more), then again ads makes less sense.
I wonder what is a good rule on when to use in-app payments Vs publishing a Pro version as a separate app.
Click to expand...
Click to collapse
This.
Depending on the nature of the app you might have a conflict of interest. Last month I published an app that helps people manage their repetitive tasks. The whole app is based on a simple interface - I want my users to spend the least possible time entering and managing their tasks to make the experience more enjoyable, but at the same time I want people to see ads and click on them; hence the conflict.
I'm currently thinking what kind of 'premium' features I can add to get rid of the ads.

Here's an example of how monetization is improved:
http://appiterate.com/how-appiterates-mobile-app-ab-testing-helped-reviews42-improve-monetization/

How, what and why of A/B testing and optimization of Android and iOS mobile games
Good resource for game developers. A funny read as well!:laugh:
http://appiterate.com/how-what-and-...optimization-of-android-and-ios-mobile-games/

pick the right market size
I am a new android developer but the thing is I used to live in China for 2 years. One of the cool thing I learned about the Chinese is that they click on ads a lot. So I decided to translated my app and distribute them in various app stores in China. It has worked well for me. It seems for China you need to get ad from local ad aggregators. They pay better than Admob.
The service I am familiar with that does that are.
Appigniter.com
Papaya SDK
Inmobi.com
onepf.org
Good luck :good:

obicho said:
I am a new android developer but the thing is I used to live in China for 2 years. One of the cool thing I learned about the Chinese is that they click on ads a lot. So I decided to translated my app and distribute them in various app stores in China. It has worked well for me. It seems for China you need to get ad from local ad aggregators. They pay better than Admob.
The service I am familiar with that does that are.
Appigniter.com
Papaya SDK
Inmobi.com
onepf.org
Good luck :good:
Click to expand...
Click to collapse
Oh, thank you for that insight! I am planning on using papaya, so that's good for me.
Can you also make a list of the major Chinese app stores? It will be very appreciated.

PopNationOnline said:
Oh, thank you for that insight! I am planning on using papaya, so that's good for me.
Can you also make a list of the major Chinese app stores? It will be very appreciated.
Click to expand...
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Sure. Here are some I can remember on top of my head
Baidu
HIAPK
Mumayi
There is more. Just go to
appigniter.com
and scroll to the bottom

How can I increase downloads

How can I increase downloads on my application without paid promotion? Here is the link https <Remove this space> ://play.google.com/store/apps/details?id=com.random_messenger.android&hl=en

Alexhudson623 said:
Simply just try to offer good and quality apps for users or for website design service[/url] site owners. People do really appreciate good apps. I would like to share an example of the game app Candy crush which is doing just amazing and there are millions of users for this game app for now. And hundred and thousands of downloads have been made. People just love good apps. If you are making great then obviously you'll get liked by every one and the downloads will also increase which is a white hat technique.
Click to expand...
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Really? You are saying that just make your game and people will find it if it's good enough? Maybe that was true some years ago, but certainly nowadays it's completely wrong. Optimize your keywords to be shown in relevant searches is one of the keys (ASO), but unfortunately not the only one. Spread the word in alternative channels is also necessary... but it isn't enough neither. Actually, get users without spend tons of dollars in advertising is quite a challenge. I really would like to hear some advices from someone who have experience in this.
By the way, JeanPierreQC, your idea is quite good, but I'm afraid there's many apps which do exactly the same, anyway cool idea, it's a pity you need a lot of users to make it work.

With patience
Unless you get very lucky there is no any simple way to get users fast. The market places are very competitive. Market you apps in social media and internet forums, get all your friends and relatives download your apps. Make many apps that draw users to your other apps. Make so great app that somebody wants to become your partner and does the promotion for you. Simple things like the signature banner below this message can make the difference in the long term.

try to implement the ASO to trigger the app installs

Don't forget that download alone isn't enough. you need the users to be engaged. Having thousands of downloads will not give you higher ranking if everyone simply uninstall it immediately. So be aware from pay per install plan where the users has insensitive to perform the installation. At the end of the day, your app needs to be able to keep the customers with you.

ASO is imho a bit overrated. Having relevant keywords and a nice looking icon and screens, and stuff like that, is simply common sense to me. As long as you have that you have good enough ASO really. ASO isn't some secret trick to get thousands of daily downloads like some people seem to think. There are no secret tricks for that.
To get a lot of download you need to put in A LOT of work, and/or A LOT of money. And have a really good app of course.
Anyway, I good idea that has worked very well for me is localising. If you can't localise your entire app you can at least localise the app description. Adding a few more "big" languages for my app description have almost doubled my downloads, even though the app itself is in english only. It's also cheap as you can get translations for $5 each on fiverr. Sure you won't know how good they are for that little money, but it's basically no money spent and it's probably a lot better than google translate at the very least.

If you are sure that your app is engaging enough for users then try to put as many sharing options as possible within you app like fb,whatapp,twitter. this can boost your downloads.

digibligames said:
Anyway, I good idea that has worked very well for me is localising. If you can't localise your entire app you can at least localise the app description. Adding a few more "big" languages for my app description have almost doubled my downloads, even though the app itself is in english only. It's also cheap as you can get translations for $5 each on fiverr. Sure you won't know how good they are for that little money, but it's basically no money spent and it's probably a lot better than google translate at the very least.
Click to expand...
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Hi,
Pretty interesting and good suggestion.
Could you please share some stats or further experiences about with v.s. without localising

Have you tried PR to push your app?
There's a blog post called "State of App Promotion" that you should check out. Can't post the link because I'm a new user, but just search for "DecisiveAds" on Twitter. It's pinned to the profile. Good luck!

AAP -Android App Promotion
Try AAP - Android App Promotion app on playstore as they provide free download exchange services where you download an app and your app gets downloaded in return .You can see the results in daily reports and take appropriate measure while doing so .

I checked the AAP - The idea is good, but the app has only 1 thousand installs, probably no more than 300 active, that means using this app I can drive maximum 300 installs - not serious promotion. Additionally, it is not clear, how google will consider this way of promotion - legitimate or not? So, taking a risk for few more installs worth?
Sent from my Nexus 5 using XDA Free mobile app

Hi,
Insensitive install is quiet good for new app, because google don't care too much about uninstall for the first month of launch. Many big company also use insensitive install. But link building, website review, user review, how often user come back to you app is also really important.

dandev99 said:
Don't forget that download alone isn't enough. you need the users to be engaged. Having thousands of downloads will not give you higher ranking if everyone simply uninstall it immediately. So be aware from pay per install plan where the users has insensitive to perform the installation. At the end of the day, your app needs to be able to keep the customers with you.
Click to expand...
Click to collapse
Sorry but this is so wrong...
Having thousands of VALID downloads will boost your rankings even if 900 of them uninstalled it a day later. I'm writing from experience and not guessing

website promotion
The ultimate goal of search engine promotion is to increase sales. The more people see the site in high positions in the issue, the more people it visits and theoretically can become your customers. In order for a seo to produce results, it is necessary that the site be properly optimized using tools for a technical audit of the site and its analysis on parameters such as links, content and others.