Database Users

Anyone worried if HTC go bust how it would affect the HTC One?

The HTC One is very much looking like the next phone for me long term, but all this talk about how poor HTC is doing is making me wonder is it worth the risk if they go bust, then I guess the software would stop getting updates, warranty wouldn't be covered if things go wrong, no sell on value as well.
What are peoples' thoughts?

happysteveo said:
The HTC One is very much looking like the next phone for me long term, but all this talk about how poor HTC is doing is making me wonder is it worth the risk if they go bust, then I guess the software would stop getting updates, warranty wouldn't be covered if things go wrong, no sell on value as well.
What are peoples' thoughts?
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1) Here in the uk warranty wouldnt be an issue as the contract is with the company you purchased the phone from and not the manufacturer. I dunno how it works in other countries but we are safe this side of the pond.
2) If the development community is thriving then I wouldnt worry about updates (i plan on jumping straight to cyanogenmod if it is ever supported).
3) Sell on value would naturally be effected but thats the risk you take with anything you buy these days.
Personally I cant see HTC going under and if they do, ah well, not like im spending thousands.

You could play the Titanic theme as you toss your One off the back of a ship?

jdawglx01 said:
You could play the Titanic theme as you toss your One off the back of a ship?
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i lol'd in the office

i really cant see htc going bust anytime soon.
They are still making money , and that without the launch of the htc one which should boost them up for a bit.
Dont forget they are still the 4th largest manufactor of phones in the world.

That thought did cross my mind too but I do not think they would go bust or do a blackberry and mess things up totally.

happysteveo said:
The HTC One is very much looking like the next phone for me long term, but all this talk about how poor HTC is doing is making me wonder is it worth the risk if they go bust, then I guess the software would stop getting updates, warranty wouldn't be covered if things go wrong, no sell on value as well.
What are peoples' thoughts?
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Click to collapse
HTC isn't going busted. They are not in bankrupcy they only have lesser sales but still they earn a gross of million dollars per quarter. It's just it is low compared to other phone companies. Don't be a paranoid, the smartphone manufacturing sector is one of the most lively business today there's no way any company would go bankrupt from it. There's far too many other OEMs which has lower sales than HTC infact HTC has even higher sales compared to blackberry and LG.

GRRR .. how do you remove a thanks !! ... Fat fingers and a touchpad don't mix !!!
Of course HTC isn't going bust .. what a daft idea. Their sales have slowed per quarter year on year when the crazy economy nowadays expects constant growth. If HTC comes a respecatble third behind Samsung and Apple that will satisfy the company goals as long as they take back some more market share.
Remeber that the percentage of market share figures being shown around are dependent on the size of the market. Samsung has done an enormous job (and spent an enormous amount of money) expanding the overall market. 10% of the market 5 years ago is nowhere near as good as 5% of the current market, and that's mainly thanks to the marketing divisions of Samsung and Apple competing to take over the world ...
On the other hand, HTC has always produce a 'disruptive' product every couple of years, one which stretches the envelope in some way or another. They innovate, the others market ... There will always be a relatively small but extremely comfortable place for HTC top-end phones ... and don't forget ... they made white-box phones for other companies and carriers for years before 'coming out' ... there's still a market there too.
Worry more for Nokia, Blackberry and a few others. The likes of Samsung and LG are appliance manufacturers and Apple are computer manufacturers so they have safe business to fall back on. Once the Cellphone market starts to approach saturation they'll ease off .. but right now the race is for a decent slice of China, South America and India ... Let's see how HTC acceptance is in those regions before we start to ring any funeral bells

yes this post pisses me off as well
HTC has so far been profitable, ie: they are not yet sustaining operational losses
yes yes sales are down, but the latest numbers are just media FUD, with a new supreme SINGLE flagship almost released no one would buy their old flagships
the recent news is that they are at their lowest pre android level, surprising how they've survived and grew back then if its a near death experience
besides even if they cross into "loss", companies can survive this state for years as well

What everyone else said, plus: Absolute WORST CASE scenario, they get bought. A company with as much valuable talent, branding, IP and carrier/manufacturing partnerships as HTC doesn't "go bust". Who would buy them? Well, ASUS is a Taiwanese company that desperately wants to transition successfully into the phone market..

hamdir said:
yes this post pisses me off as well
HTC has so far been profitable, ie: they are not yet sustaining operational losses
yes yes sales are down, but the latest numbers are just media FUD, with a new supreme SINGLE flagship almost released no one would buy their old flagships
the recent news is that they are at their lowest pre android level, surprising how they've survived and grew back then if its a near death experience
besides even if they cross into "losses", companies can survive this state for years as well
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A bit OT but I have a feeling they will release more phones than just "ONE" over this year but I really hope they don't as it's just easier to maintain and support 1 phone a year rather than 6 or more.

jdawglx01 said:
You could play the Titanic theme as you toss your One off the back of a ship?
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you are so funny, man.:laugh:

While it's true that HTC's revenue and profits have been depleting for about 18 months, the company is actually doing quite well when compared to Sony, Motorola, Nokia, BlackBerry and a few others. All of those companies have been operating at a loss for quite some time, yet they have managed to stay alive.
The fact that HTC is changing its approach with the One is actually a very good sign. The company will be able to focus its software development efforts on fewer devices and throw its entire marketing budget behind one device. We will see other HTC devices launch in the coming months, but a handful of HTC execs have stated that a number of phones were killed off so that the company could make the HTC One a priority.
If things go really bad with the HTC One this year and can't find a way to reverse its downward trend, HTC will still be around for at least 2-3 years before they would need to file for bankruptcy.

Imagine if HTC did go bust...we'd have to buy plasticy toy looking phones that make toilet noises.

Wiki shows this
Revenue $9.449 billion USD
Operating income $1.496 billion USD
I think they will be ok ....

hamdir said:
yes this post pisses me off as well
HTC has so far been profitable, ie: they are not yet sustaining operational losses
yes yes sales are down, but the latest numbers are just media FUD, with a new supreme SINGLE flagship almost released no one would buy their old flagships
the recent news is that they are at their lowest pre android level, surprising how they've survived and grew back then if its a near death experience
besides even if they cross into "losses", companies can survive this state for years as well
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I could not agree more. HTC made less PROFIT this quarter making it their lowest performing quarter since the nexus one days.
Remember winmo? This site used to be all HTC, their stock was rising based on decisions like branding on their own etc. The One will be the largest rollout since the Touch pro 2. They are still more profitable now since then. HTC isn't going anywhere.
Sent from my HTC One V using Tapatalk 2

I think HTC is unlikely to go bust. They took everything they learned from the Sensation line and gave us the One X. As they realized various issues, HTC rapidly adapted their phones to fix issues of the past. Things like the WiFi antenna issue will never happen again. Sense 5 is much more in line with AOSP and Holo, with much better functional addition. They brought back the aluminum unibody. They innovated new features, brought a truly good camera to the table rather than better optics and a good camera app. They added new sound hardware and truly delivered on their promise to give great sound instead of just an equalizer. The list just keeps going on.
HTC has shown that they rapidly adapt to fix their weaknesses and give customers what they want. I think that is what will ensure their survival.

The only phone company going bust this year is Blackberry

There is no chance at all but in case Google or Samsung are the potential buyer they will take care of all things
Sent from my GT-I9300 using xda app-developers app

Reckless187 said:
Imagine if HTC did go bust...we'd have to buy plasticy toy looking phones that make toilet noises.
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just awesome
by the way HTC just closed a 10 year deal with apple, a 3 year sponsorship with UEFA and has been on a hiring spree, so yea it's safe to say they are not going anywhere
don't let media FUD get to you
---------- Post added at 10:09 AM ---------- Previous post was at 10:02 AM ----------
daleski75 said:
A bit OT but I have a feeling they will release more phones than just "ONE" over this year but I really hope they don't as it's just easier to maintain and support 1 phone a year rather than 6 or more.
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the strategy is for one supreme flagaship, no other devices for at least half a year, and with a very high chance of a One + mid year
there will definitely be other mid to low range devices, a phablet + tablet maybe
considering that even Apple is about to release two iPhones (and two ipads, ipod etc) you can't really expect a phone specific company like HTC to just go for one device, actually no body releases one device...stop dreaming
but they did fix their biggest mistake which was release three competing flagships last year (One S, X, XL)
a mid year refresh will not hurt, in fact it will persuade those considering the One mid year but tempted with newer devices specifications, all their previous mid year refresh were basically the same device with a slight speed+battery boost/ refinement to the finish/red accents! so no matter how the minority of XDA memebers like to cry about those minor refresh releases, ITS STILL THE SAME DEVICE
yesterday i saw the One X+ with someone and i asked him if i can see it, i just couldn't stop myself from laughing all those who freaked out when it was announced, its 99% the One X, HTC have the same team for what basically is the same firmware on both, in fact im all for it, refreshing the same device actually entices HTC to keep the updates flowing

HTC One's extravagance its own undoing?

Straight from an HTC exec, the company has been downgraded from a Tier 1 client by many suppliers, meaning they don't get first dibs on components, because of poor shipment forecasts. Not only can they not acquire enough camera modules, but the metal casing is apparently also to blame for delays. When you tout the 200 minutes of CNC machining required just to make the phone's body, and you also want it to be a mass market success and not some custom low yield and expensive luxury item, there will be ramifications if you don't have the necessary production resources all in order. HTC didn't seem to prioritize ease of manufacturing, which has been the downfall of many other tech products and companies in the past.
Late last year, the iPhone 5 also experienced heavy delays because the metal casing was chipping and they needed to tighten quality control, which undoubtedy cost them a good chunk of sales. But Apple is a strong brand and people are willing to and used to waiting for their products. HTC doesn't have this sort of clout. They are trying to prove themselves after hitting rock bottom, to stand back up from the fall, but these continuing reports of delays are the death knell to HTC's carion call. Furthermore, the iPhone only experienced minor chipping and cosmetic issues that could be quickly rectified as they had the whole manufacturing process with Foxconn under their domain. HTC's obstacles are far larger and the outlook far more tenuous. Many people may hate the plastic build of Samsung's phones, but it can be churned out en masse with efficiency, and once the consumer can get past the cheaper feel, the phone is functionally similar in durability to a metal phone and far superior in reception.
Even when the HTC One finally gets released at the end of the month, it will be very limited, almost considered vaporware in some countries. Whether they can even secure a reliable manufacturing line after the soft launch is uncertain. What is certain though, is that the Galaxy S IV will be coming out in full force very soon, and other competitors are also not resting on their laurels. Is this the end for HTC?
More HTC One delays:
http://www.engadget.com/2013/03/19/htc-one-delayed/
http://www.theverge.com/2013/3/19/4122798/htc-one-delayed-because-of-component-shortage

It's been released already. I'm typing this on a One right now.

Shasarak said:
It's been released already. I'm typing this on a One right now.
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Meanwhile, the rest of the world is still waiting.

ydoucare said:
Meanwhile, the rest of the world is still waiting.
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I dunno people have been getting deliveries this week?
Sent from my HTC Desire HD A9191 using xda app-developers app

I would imagine that anyone that has seen the phone and likes it would be prepared to wait a bit for it, but HTC certainly shot themselves in the foot with these problems. I may be a bit biased, I love HTC devices(Desire, currently E3D) pre-ordered ONE, but I feel the ONE will be worth the wait. For me don't like iPhones(way too small), SGS4 do not like the design, like the design of the Blackberry but not the size or OS, Like the Xperia Z a lot just not the skin. Bit of a dilema if not for the ONE. Thank HTC for the ONE.

Trolling posts and answers deleted and thread closed. Thread brings nothing new and calls for trolling.

Spread the love! New HTC commercial

Guys and girls, it would be nice if we all go watch new HTC commercial, like it, favorite and share :highfive:
Let's get this puppy rolling!

It's good to remind that this commercial actually features the HTC One in video, the HTC One (M7) device is used throughout the film and in the car wash section RDJ asks to boost the options in which the speakers volume is increased considerably
Also seems no one else noticed this, but check out the acronyms passing fast at the end of the video
there are many and it's genius, here is one of them
HTC: Hawaiian Tickle Ceremony

Associating with RDJ is a great idea. He appeals to a wide and varied demographic. With any marketing the message is only a part of a campaign. The other, and arguably more important, is quantity of impressions, repetition of the message, and breadth of its delivery.
In its most daring effort yet to stay in league with Apple and Samsung, HTC announced a massive marketing campaign Monday starring "Iron Man" actor Robert Downey Jr. The Taiwanese phone maker confirmed it has signed Downey to a two-year deal, which is reportedly worth $12 million. The new campaign, called "Change," is intended to get consumers talking about HTC once again. The company said the campaign will last at least two years and cost about $1 billion -- the same as HTC's global marketing budget last year.
http://www.latimes.com/business/tec...y-marketing-campaign-20130812,0,1978367.story
HTC's spending the same as they did last year ($500MM annually) over the next two years with the RDJ campaign. Motorola's spending that just to launch the Moto X. So time will tell if a really clever campaign with a well-recognized spokesperson will accomplish HTC's objective. And that objective isn't to make the current faithful like them more it's to regain market share lost to other smartphone companies. And that group needs to see and remember the message (and of course HTC) which is going to be a challenge with HTC’s budget.

I love this new ad campaign!

That was great. Fantastic production value and acting - this is a great campaign, awesome to see from HTC

I think the campaign is absolutely brutal. You get one of the best brand ambassadors in RDJ and this is the best you can come up with?

I agree. It's so bad it's almost hard to watch. I don't know how you guys like this....

rican408 said:
I agree. It's so bad it's almost hard to watch. I don't know how you guys like this....
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Oh hush you are just Hating The
Cell see what I did there lol
Sent from my HTC One using xda app-developers app

It's a brilliant commercial. It gets people talking about HTC. It's weird, it's witty, and most importantly it's different than anything else out there. The one's that do not like it should watch it a couple of times, you catch little things that make it better each time.

NextNexus said:
I think the campaign is absolutely brutal. You get one of the best brand ambassadors in RDJ and this is the best you can come up with?
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So you've seen one commercial from what will possibly be a 2 year marketing campaign, and based on that the entire campaign is brutal?
Gettin a little ahead of yourself I think.
Sent from my HTC One using xda app-developers app

I've shown a couple of people and they thought it was hilarious for a phone commercial, they'll probably show a couple more each and so on... Definitely works
Sent from my HTC One using xda premium

finally they got the attention they deserve

And i think they are on the right track http://www.youtube.com/watch?v=Y5cZvbOisk4
Really nice video from Placebo and the One seems to be spot on, although it is kind of a negative representative of technology (even bad publicity is good ). One thing bothers me: i can't seem to find the nudity augmenting app in google.store. Anyone?!

You guys are kind of missing the point of what the new campaign needs to do and are expressing your "feelings" toward it. In Q2 there were 45% more smartphones sold then last year. HTC’s Q2 revenue was down 28%. So something’s caused/causing HTC to lose customers in a burgeoning market at a faster rate than their competitors (LG and Sony’s YOY market share improved in Q2). Paying RDJ $6MM a year for two years and coming up with an edgy offbeat campaign is designed to reverse that trend and its success solely lies in how much additional revenue and market share HTC gains because of it.
So who buy’s (or doesn’t buy) HTC’s phones?
People that have followed them since the G1, like their products, consider themselves loyal to the brand, or like to align with the "underdog" and consider themselves contrarians (HTC as the "anti" Samsung).
People who are aware of HTC, may have lost track of them, and are neutral toward owning an HTC phone.
People who don't know HTC (unaided awareness), don’t really follow technology on the whole, view a smartphone dispassionately (it’s a tool), and buy what they like based on what’s available at their two-year contract renewal.
People that don’t like HTC. They may have had a bad experience, be loyal to another brand, or simply decided that, compared to other choices, they don’t like HTC or their products.
I’d assume the majority in this forum are heavily weighted to category 1 with some people who either found or came back to HTC because of the One which are in category 2. For those groups, since their already loyal and aware and probably bought the One, the advertising campaign is simply a “feel good” and won’t do anything to help HTC meet its objectives. Once a brand (any brand) has poisoned a customer marketing alone statistically doesn’t get them to come back so there won’t be a lot of category 4 purchasers converted because of the campaign.
So category 3 is the biggest opportunity. That and elevating the opinion of HTC and propensity to buy for those in category 2. The success of the campaign rests on how well it appeals to those two categories and will be measured by a reversal in HTC’s decline. So HTC loyalists can “love” the campaign and people can comment on its innovativeness but the only thing that matters is whether or not it brings in new customers and revenue. It's not going to have an impact in Q3 because it's almost over and HTC's projecting their first loss for that quarter. So we won't know how effective the campaign is (or is starting to be, it runs for two years) until the end of Q4. But there will be a slew of campaigns running pre-holiday including the LG G2, Moto X, SGS4 (it's still new to people that are using older phones), Note 3, Sony Honomi, and iP5s/c. So there's lot of messaging that HTC's campaign will be competing against and Apple and Samsung do a lot of saturation which is particularly hard to be memorable against because repetition trumps the creative in driving awareness.

Nice!! HTC is doing a much better job with advertising this device. After I bought my One, three of the people I talked to about it's first words were "Oh I just saw a commercial for that!" That has NEVER been the case with HTC before! Great phone, deserves their marketing attention.

I honestly can't say I enjoyed the ad... I wish it were more minimalist.

It fits really well with rdj personality, it's really different for an advert, catches attention, gets people talking. I think its really clever advert. I honestly can't think of a better way to use RDJ, follow-up adverts will probably include him using the phone of something simialr, this is definitely HTC on the right track
Sent from my HTC One X using xda premium

Alright, at least two people who I know watched the ad went on ebay and brought their own one. I'd put them into category 3. I'm impressed. The ad at least got them to do a bit of research (I assume) or they just impulsively brought the one upon watching the ad. Thought I'd share this, someone else might find this interesting
Sent from my HTC One using XDA Premium 4 mobile app

Nitin985 said:
It fits really well with rdj personality.
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RDJ is a gift and a curse. A gift because it'll create a lot of attention for the campaign. A curse because if all people talk about and remember are those "RDJ commercials” as opposed to "HTC's new commercials" it'll do squat for HTC and win awards on the "creative" side and fail miserably on the "effectiveness (EG: revenue)" side. In advertising/marketing you never want the creative to upstage or overpower the product/service it’s there to support. I showed the ad to my "category 3" non-geek friends without any intro. When it was over I asked "what was it for?" None of them knew. Hardly a relevant focus group but interesting nonetheless.

Hey guys! Have you seen this commercial/sponsorship?
Our beautiful phone at 1:38, 1:43, 2:21, 2:31, 3:08, 3:14, 3:23.
I usually don't listen to this genre of music, but I enjoyed this one... One...

[NEWS] HTC Execs in Custody; Accused of Stealing Trade Secrets & Sense 6.0 Designs

[NEWS] HTC Execs in Custody; Accused of Stealing Trade Secrets & Sense 6.0 Designs
The Verge said:
Following reports of internal disarray in May, when several executives departed, HTC has filed a formal complaint out of its offices in Taipei, Taiwan, that several high-level employees stole trade secrets after planning to leaving the company. Several Chinese papers report that HTC's VP of product design Thomas Chien, an R&D director Wu Chien Hung, and design team senior manager Justin Huang were among five employees that planned to leave the company after collecting their mid-year bonuses yesterday.
AUTHORITIES RAIDED HTC'S R&D CENTER YESTERDAY
Engadget's Richard Lai cites several Chinese sources as reporting that HTC "caught Chien secretly downloading files related to the upcoming Sense 6.0 UI design" and sharing the data with external contacts via email. Chien and Wu were reportedly both taken into custody following raids at HTC's R&D center and the suspects' homes and offices.
In addition to stealing trade secrets, HTC also alleges the designers charged elevated fees for their part in the design of HTC's One smartphone. Although the design was done in-house, Lai reports that Chien, Wu, and Huang are accused of using "an external design firm to invoice HTC for over $334,000" before splitting the fee between themselves. The trio have reportedly registered a new design company aimed at the Chinese market, where Focus Taiwan claims they're "likely to work with Chinese smartphone vendors to develop new models, using the technology they stole from HTC." According to the China Post, one suspect at the scene of the R&D raid claimed HTC management was aware of the new business and questioned the reason for the search. It should be noted that, while UDN agrees with the chain of events, it doesn't attribute the comments to suspect, but rather an onlooker.
THE PROBLEMS ARE TWO-FOLD FOR HTC
The problems are two-fold for HTC. As well as allegedly dealing with a major issue of internal fraud, the company also looks likely to lose some very important members of its design team. Huang personally sketched out the design for the HTC One, while Chien spearheads the entire product design team in Taiwan. HTC hasn't commented on any of the revelations, apart from to note that "the matter is under investigation by relevant authorities."
Update: HTC has elaborated on its previous statement, telling us that it "expects employees to observe and practice the highest levels of integrity and ethics. Protecting the company’s proprietary and intellectual properties, privacy and security is a core fundamental responsibility of every employee. The company does not condone any violation. As this matter is currently under investigation by the relevant authorities, we therefore refrain from further comments."
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http://www.theverge.com/2013/8/31/4...tedly-in-custody-after-stealing-trade-secrets
Thoughts and/or opinions?

Well they were leaving so it depends if they were planning to go and work elsewhere, that would be interesting

Willieumm said:
Your thoughts?
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It's kind of a strange story and I'm guessing there's more to it than we've heard so far.
Cher Wang, HTC's largest shareholder and Chairman of the Board, filed the charges personally. That's pretty odd.
If $300K was misappropriated in May where were all HTC's checks-and-balances and why was it discovered only when key personnel left the company? Peter Chou is known to be a micro-manager and to have his hands in everything. It's pretty embassing (if true) that he and CFO could miss a $300K scam.
The people that left are heavy hitters; including their VP of Product and the designer who penned the One. Whatever comes from the charges HTC's loss of their design team is going to be an issue.
It's kind of funny to hear about HTC's secret sauce being so valuable that others would steal it or misappropriate it. HTC's sales and stock value have fallen like a rock over the past 24 months and they're projecting a loss for Q3. If Sense hasn't helped HTC what's so "valuable" about it that it's worth stealing? Especially when it would be pretty easy to reverse engineer it anyway.
I guess we'll find out more as the case advances.

BarryH_GEG said:
[*]It's kind of funny to hear about HTC's secret sauce being so valuable that others would steal it or misappropriate it. HTC's sales and stock value have fallen like a rock over the past 24 months and they're projecting a loss for Q3. If Sense hasn't helped HTC what's so "valuable" about it that it's worth stealing? Especially when it would be pretty easy to reverse engineer it anyway.
[/LIST]
I guess we'll find out more as the case advances.
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It's talking about Sense 6, you can't reverse engineer what hasn't been released, and the whole point would be to preempt HTC release. Time to market is pretty important.

Htc sensation robbed htc of one of the best android manufacturers. Htc desire lineup was good then Htc one X, S. were too great devices and now One is best. Htc now just need to push its marketing because many people dont know about it much like they know about samsung and of course they need to focus on great new products. Htc phone have generally higher price unlocked so they need to fight samsung on that front
Sent from my HTC One using xda premium

BarryH_GEG said:
HTC's sales and stock value have fallen like a rock over the past 24 months and they're projecting a loss for Q3. If Sense hasn't helped HTC what's so "valuable" about it that it's worth stealing? Especially when it would be pretty easy to reverse engineer it anyway.
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Very true but when you really think about the design team of the HTC One you're talking about HTC's most successful phone to date, both in sales and in critic and user praise. Sure, they didn't outsell the S4/iPhone 5 but look at how many months the HTC One has been #1 in the Official Phone Dog Smartphone Rankings, both by user and expert votes. I consider this a HUGE victory over both Apple and Samsung, especially on the user side, because it's what the average (non-XDA) users see on TV, magazines, ads, billboards, etc. And I believe also that those are the models which are heavily pushed by the salespersons in stores as well. So to think that it's sat at the top of the pack for the better part of the year is at the very least a major victory. And since the Sense design team has gone to a more minimalistic approach of the UI, they've also gained a great deal of praise for the overall software design. I think the most interesting and damaging things that happen here will be mostly behind the scenes and probably never even come to light for us to analyz. As a very long-time HTC fan and loyal user, I hope to see them continue the direction they had going with this, and not lose the momentum they had gained this year. Hopefully this will have very little negative effects overall because I really feel like they got it all right with the One, finally bringing together all the major components they got wrong on previous phones that had just as much potential, but failed in execution. I feel like HTC finally took note of what average users, power users (such as us) and critics/experts. But I guess only time will reveal what's in store for us.

Here’s the deal. Cher Wang and Peter Chou rule HTC with an iron fist. They are singularly responsible for all the decisions that have HTC where it is today. Where is it? Their stock is at an all-time low with 31 out of 33 analysts assigning it a “sell” rating which means they believe there’s little hope for a recovery. They’ve lost revenue, profit, and market share in every YOY quarter for the past 24 months. Because of their loss of sales they now have a scale problem. Producing as few devices as they are they pay more than their competitors for the same components and have lower priority access to scarce components. Their R&D, production costs, and support are distributed over a smaller product base which means their profit is hosed on that front too. Thinking outsiders might help, Cher and Peter brought in a bunch of Western talent. They all left with a bunch of very senior Asians that have been with HTC for years. Now they’ve lost their design team. So we’re back to Cher and Peter, the people responsible for getting HTC in to a mess, working alone to pull them out of it. As Einstein said, “insanity is repeating the same thing over and over again expecting a different outcome.”
The One was their last hope and a chance to prove they could turn themselves around. It is without doubt HTC’s best effort to date but, despite critical acclaim, it has caused HTC to miss their own revenue targets in the last two quarters which means it’s selling below HTC’s own expectations. So with a “bread and butter” phone like the One being as good as it is and not helping HTC gain market share while both Sony and LG have what chance do niche phones like the Mini and Max that sell in far lower quantities have? Their finally approaching emerging markets after their competitors have been there for a year. Who will care? Their component prices prevent them from competing on price and other manufacturers have bigger brand appeal. And the low-cost Desires are no One in terms of design and features.
It was suggested above that product isn’t the issue causing HTC to continue their decline and it’s all based on marketing. Their on record saying that the campaign with RDJ is continuing at their current global marketing spend rate of $500M annually over the next two years. Motorola’s paying $500MM over 4 months just for the launch of the Moto X.
Analysts are betting that HTC will be acquired this year; probably by one of the Chinese brands that could leverage their engineering and production resources. That’s pretty much HTC’s future as even with RDJ, the Mini/Max, and a late push in to emerging markets their relevance, scale, and numbers have declined past the point of a self-driven comeback. With their stock so depressed (and possibly getting worse) HTC will never go away and the lower the stock price goes the more attactive an aquisition candidate they become.
The holiday selling season will be very telling as to the direction of HTC's future.

Well i wont be buying HTC again, if they are still around to make the next phone

Yeah.... Reading all these stories. HTC One will be my last phone. Based on experience. HTC won't survive all these events. We seen it before.... Goodbye HTC...
Sent from my One using xda app-developers app

one thing we have to admit that htc is pioneer for andoid and by far htc one is the best android handset till the date which had given tough competition to apple in the means of design and looks ya there are some faults with the handset but they can be rectified and only htc one is the single handset in its competitor range which gives you dual sim functionality but can say that htc is going through their tough time bad luck whatever one thing they need to concentrte is marketing coz they are lagging behind in worlds key market like china india where samsung is constantly take the pie through marketing coz samsung also dont innovate much we know that may be its s3 s4 note 1 or note 2 even note 3
i think the real competitor for htc is sony in terms of innovation they are really doing good even in marketing so well lets hope htc can get some good plans from their current position

ccpzcp said:
i think the real competitor for htc is sony in terms of innovation they are really doing good even in marketing so well lets hope htc can get some good plans from their current position
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Here's a good chart of HTC's performance. Compare the red boxes against each other. Comparing Q1 vs. Q2 of the same year isn't relevant as it doesn't account for seasonality and other variances in quarterly selling conditions. To add insult to injury, 31% more smartphones were sold YOY (225M vs. 154M) in Q2 2013 which means to maintain the same market share (hold their ground) HTC would have had to have sold 31% more devices than in 2012. As the chart shows they sold considerably less. Sony sold 9.5M devices in Q2 2013, a 29% YOY increase. That puts Sony only 200K devices behind ZTE (9.7M) who claimed the number 5 sales spot for the quarter (behind Samsung, Apple, LG, and Lenovo).

Sold Out, artificial?

I tend to think the Sold Out is artificial, how could they not have been ready for roll out with all the ads and publicity?
Perhaps they're purposely trickling them out, waiting on real world reports, before some battery blow up or other fiasco happens and having to recall millions..
Better safe then sorry, right Samsung, Sony?

clockcycle said:
I tend to think the Sold Out is artificial, how could they not have been ready for roll out with all the ads and publicity?
Perhaps they're purposely trickling them out, waiting on real world reports, before some battery blow up or other fiasco happens and having to recall millions..
Better safe then sorry, right Samsung, Sony?
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Seriously, how could Google not understand that their products sell? It started with the Nexus 4 and it's been the same EVERY SINGLE RELEASE.
They do this on purpose it seems, because come holiday season, it's magically available again. Plus, the 32gb Silver XL is still available, how is that possible?

Hopefully it's not a bait and switch where their Hardware vendors run out of a certain part and they have to Source it from a different vendor and it's not the same quality as the original.
ie white casing cracking, black glass being weaker, screens with strange hues, cameras with halos, slower ram, batteries buldging ect..
Black Xl 128 was showing up in stock every 6-7 hrs for 20mins. Then it was Silver Xl 128.. Why not keep allowing preorders and fill orders as they become available?

clockcycle said:
Hopefully it's not a bait and switch where their Hardware vendors run out of a certain part and they have to Source it from a different vendor and it's not the same quality as the original.
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Really don't think that's the case. It's probably just waiting maybe an extra week for a new shipment from wherever HTC's manufacturing building is located. Don't be fooled, Google isn't building these things in Mountain View, CA, as they'd have you believe.
I'd really like to see the initial numbers from the Nexus 6P last year. How many were ready to go at launch? They have to have these figures.

stevew84 said:
Really don't think that's the case. It's probably just waiting maybe an extra week for a new shipment from wherever HTC's manufacturing building is located. Don't be fooled, Google isn't building these things in Mountain View, CA, as they'd have you believe.
I'd really like to see the initial numbers from the Nexus 6P last year. How many were ready to go at launch? They have to have these figures.
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Yea it says made in Taiwan in the back, but Samsung has been known to hoard thier screens, especially now with their Note7 troubles. My main reasoning towards moving to a Pixel is its screen vibrancy.

clockcycle said:
Yea it says made in Taiwan in the back, but Samsung has been known to hoard thier screens, especially now with their Note7 troubles. My main reasoning towards moving to a Pixel is its screen vibrancy.
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Google releases batches at a time, I'm convinced of this.

stevew84 said:
Google releases batches at a time, I'm convinced of this.
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Unless this in stock tracker is wrong, and I have been watching it since it started tracking and personally checked stock on googles site and confirmed most of the time, youre possibly right
Either that or few come back in stock from cancelled or orders that didnt go through.
http://www.nowinstock.net/electronics/mobilephones/unlocked/googlepixel/

clockcycle said:
Yea it says made in Taiwan in the back, but Samsung has been known to hoard thier screens, especially now with their Note7 troubles. My main reasoning towards moving to a Pixel is its screen vibrancy.
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NEW IMPROVED PIXEL with 5.7" screen and stylus? hmmmm. before you realize it's too late KA-BOOM!

Man everyone is a conspiracy theorist here?
Google never said these phones were made in the USA. It's widely known that HTC was doing the manufacturing. And to be honest compared to the Nexus's this is the first time a lot of my friends have even mentioned a google phone. Most probably don't know what a Nexus is. That + the previous amount of nexus's sold + the Note 7 Fiasco probably put in way more preorders than expected.
I mean iphones have been selling like hotcakes for years and they sell out too.

ippikiokami said:
Man everyone is a conspiracy theorist here?
Google never said these phones were made in the USA. It's widely known that HTC was doing the manufacturing. And to be honest compared to the Nexus's this is the first time a lot of my friends have even mentioned a google phone. Most probably don't know what a Nexus is. That + the previous amount of nexus's sold + the Note 7 Fiasco probably put in way more preorders than expected.
I mean iphones have been selling like hotcakes for years and they sell out too.
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Widely known? Where in the official documentation and release presentation was HTC mentioned at all? What about the TV commercial spots, or on pixel.google.com?

As in every tech review mentions HTC one way or another as the company that helped manufactured. The way you are saying it every single apple presentation should also say ASSEMBLED BY FOXCONN, or MOST PARTS MADE BY SAMSUNG

the Note 7 will have been a big sales booster, I wouldn't have one if my Note hadn't went back and when talking to EE placing the order the rep said the vast majority of people returning the Note's were taking the Pixel and to a smaller extent the iPhone, so chances are with this Google has just hit a gold mine on the back of Samsung's failure.
---------- Post added at 07:57 PM ---------- Previous post was at 07:55 PM ----------
ippikiokami said:
As in every tech review mentions HTC one way or another as the company that helped manufactured. The way you are saying it every single apple presentation should also say ASSEMBLED BY FOXCONN, or MOST PARTS MADE BY SAMSUNG
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I liked the email I got from O2 telling me to get an xperia for a renowned Sony camera, yet they are in pretty much every phone and the best tend to go to other firms and not the Sony phones.

stevew84 said:
Widely known? Where in the official documentation and release presentation was HTC mentioned at all? What about the TV commercial spots, or on pixel.google.com?
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Belimawr said:
the Note 7 will have been a big sales booster, I wouldn't have one if my Note hadn't went back and when talking to EE placing the order the rep said the vast majority of people returning the Note's were taking the Pixel and to a smaller extent the iPhone, so chances are with this Google has just hit a gold mine on the back of Samsung's failure.
---------- Post added at 07:57 PM ---------- Previous post was at 07:55 PM ----------
I liked the email I got from O2 telling me to get an xperia for a renowned Sony camera, yet they are in pretty much every phone and the best tend to go to other firms and not the Sony phones.
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While I'm really enjoying the PIxel and it's fast as crap. My wife and I have had Notes since the 2 so yeah pretty much on the same boat. I would have a Note 7 right now if it weren't for the chance of death. Great example too.. Everyone also should say as they are presenting their cameras.. SONY SENSOR. The iphone , pixel, even many Samsung's in the past use them along with most of the phones cameras in the world.

ippikiokami said:
As in every tech review mentions HTC one way or another as the company that helped manufactured. The way you are saying it every single apple presentation should also say ASSEMBLED BY FOXCONN, or MOST PARTS MADE BY SAMSUNG
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Ask a random person who owns an iPhone 6 "hey, do you know who built your phone?" and I guarantee you that they will say "Apple."
The Pixel was engineered/designed by Google while HTC built it. There is nothing wrong with that, but it's just a little bit of false advertising especially since HTC is a known and current phone designer/builder themselves.
Lastly, I'm not talking about the tech sites that review the Pixel. I'm talking about the lack of HTC in the advertisements that joe schmo will see on TV.

stevew84 said:
Ask a random person who owns an iPhone 6 "hey, do you know who built your phone?" and I guarantee you that they will say "Apple."
The Pixel was engineered/designed by Google while HTC built it. There is nothing wrong with that, but it's just a little bit of false advertising especially since HTC is a known and current phone designer/builder themselves.
Lastly, I'm not talking about the tech sites that review the Pixel. I'm talking about the lack of HTC in the advertisements that joe schmo will see on TV.
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Sorry i'm a little confused here. Foxconn assembled all of apples iphones and ipads too? So what difference is there when someone else assembles google's phone.
BTW https://www.google.com/nexus/6p/ Huawei manufactured the 6p and it's only mentioned in a battery test disclaimer at the bottom of this page in the light letters.
http://www.theverge.com/circuitbrea...26/blackberry-dtek60-price-announcement-specs
Blackberry in their release to the average joes definitely doesn't mention it's made and mostly based off a TCL design.
I'm not saying there is no marketing shadow games going on here but it's an extremely common thing.

ippikiokami said:
Sorry i'm a little confused here. Foxconn assembled all of apples iphones and ipads too? So what difference is there when someone else assembles google's phone.
BTW https://www.google.com/nexus/6p/ Huawei manufactured the 6p and it's only mentioned in a battery test disclaimer at the bottom of this page in the light letters.
http://www.theverge.com/circuitbrea...26/blackberry-dtek60-price-announcement-specs
Blackberry in their release to the average joes definitely doesn't mention it's made and mostly based off a TCL design.
I'm not saying there is no marketing shadow games going on here but it's an extremely common thing.
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Huawei is plastered on the back of the 6P.
I don't know enough about Blackberry to comment.
The only difference between Apple and Google in this case is that Apple doesn't say that their iPhones are built by Apple...at least I don't think so. They don't mention Foxxcon, but they also don't say they built it themselves.

http://www.theregister.co.uk/2016/10/26/apple_wait_wait_iphone7plus/
To show google isn't the only one having problems meeting demand.

madeby...
stevew84 said:
Ask a random person who owns an iPhone 6 "hey, do you know who built your phone?" and I guarantee you that they will say "Apple."
The Pixel was engineered/designed by Google while HTC built it. There is nothing wrong with that, but it's just a little bit of false advertising especially since HTC is a known and current phone designer/builder themselves.
Lastly, I'm not talking about the tech sites that review the Pixel. I'm talking about the lack of HTC in the advertisements that joe schmo will see on TV.
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It's like the Maserati has a Ferrari built engine and is owned by Fiat Chrysler. Why reinvent the wheel, or waste money building wheel making facilities, when you can have an existing manufacturer build them to your specifications. This happens all over the manufacturing world.
LG/Samsung make great screens, Sony makes great camera sensors, Ben & Jerry's make good ice cream..
Anyways, anyone remember the G1? It was the HTC Dream (first phone with Android), it had no HTC logos either. Most it had was T-mobile in front and "with Google" on back.. (I still have mine)

clockcycle said:
It's like the Maserati has a Ferrari built engine and is owned by Fiat Chrysler. Why reinvent the wheel, or waste money building wheel making facilities, when you can have an existing manufacturer build them to your specifications. This happens all over the manufacturing world.
LG/Samsung make great screens, Sony makes great camera sensors, Ben & Jerry's make good ice cream..
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What Google is doing would be as if Ben & Jerry claimed that they make the cup which contains the ice cream.
I know that's a horrible analogy, but I thought it was funny.

clockcycle said:
Yea it says made in Taiwan in the back, but Samsung has been known to hoard thier screens, especially now with their Note7 troubles. My main reasoning towards moving to a Pixel is its screen vibrancy.
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Developers options > Picture colour mode
Was that what you were looking for ?