Which ads network is better? - Mobile Ad Networks

I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).

sensboston said:
I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).
Click to expand...
Click to collapse
MS performed quite oke for me, dont have it too long and not high volume yet, so cant really say how it will hold in the future. Admob screwed me bigtime though, at some point 10.000 impressions for 1 cent and even worse some even for 0 cent . I have statistics for you if you want. It used to generate quite good, but than when I really got lots of impressions they only supplied crappy ads, for 0.001 ecpm.
But yeah my advice is just experiment with both and see which you prefer. Admob can be nice but its very unstable so dont try to rely too much on it.
EDIT:
I dug up the terrible stats
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But I have also seen other days where the revenue was about 20/30 dollars for the same amount of adrequests (unfortunately those days where very rare).
The average is about 40/50.000 requests a day that month and about 30.000 impressions a day. Of course the downside of pubcenter is that not all ads are available everywhere.

Thanks for reply and info, Marvin! Hmm, I'm really disappointed of AdMob Seems like MS paid 8-10 times more (based on ad impressions statistics). It's strange - I'm expected at least similar values...
MS ads control works good and stable enough, so probably I'll go with MS ads for my next fun project app.
BTW, have you tried AdDuplex guys? AFAIK, it's an ad exchange network (no payment option), correct? But may be it's a good way to promote app.

sensboston said:
Thanks for reply and info, Marvin! Hmm, I'm really disappointed of AdMob Seems like MS paid 8-10 times more (based on ad impressions statistics). It's strange - I'm expected at least similar values...
MS ads control works good and stable enough, so probably I'll go with MS ads for my next fun project app.
BTW, have you tried AdDuplex guys? AFAIK, it's an ad exchange network (no payment option), correct? But may be it's a good way to promote app.
Click to expand...
Click to collapse
Yeah adduplex does not work, have used it for a while zero payments. The user base is too small.
Thats true MS Pubcenter seems the most reliable and most rewarding. But they dont supply ads all around the world. So you might use Admob as backup, for whatever spare cents you can take and you might get lucky and have some good days. The statistics I showed you were indeed the worst case but they were far more common than the high ecpm ads, and as you see 60.000 adrequests a day is quite a lot (every 30 seconds) and indeed I kind of felt robbed by them as it should have earned me around 800 dollars the month with Pubcenter instead of 20. I've experimented with most known networks and I've been using Admob for sinplicity (and Pubcenter was not available back than in my country), since it was available have been a happy user. And now just use admob to catch the remains.

I've tried a few, but have in mind that my apps are relatively new(less than 1 month) and with very low volume. Results:
Microsoft: I think they give the highest revenue, but I've read that the fill rate is very low outside US/UK. I didn't find any fill rate statistic in their interface, only impressions.
AdMob: I got fill rate around 30%. Because they pay by click, I got much less revenue than the same number of impressions from Microsoft. Interesting here is that the eCPM is relatively high, around 0.9$. I think users click AdMob ads more often than others because all Microsoft and AdDuplex ads are text-only but AdMob has some image ads.
Millenial media: very low fill rate (~3%), not worth the effort. Haven't tried them for real, very buggy ad control.
Inneractive: they claimed to have a very high fill-rate for outside US and UK so I tested them. They might have a high fill rate but they were serving iPhone ads. For iPhone apps! In Windows Phone! When you click the ad you got redirected to iTunes. I asked them what happens they answered that this was normal, those ads were paid for. Poor iPhone advertisers... I decided not to use them.
AdDuplex: still new to them, no idea what happens there.
My suggestion: use a control that rotate different ad networks, this way you will not lose impressions when some of the networks fail to supply ad.
Hope this helps. Will be happy to learn the experience of other developers out there.

sensboston said:
I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).
Click to expand...
Click to collapse
admob is good...if you have global traffic try some platforms like adiquity,mobclix..I have got good results from them..

Kevin Campbell said:
admob is good...if you have global traffic try some platforms like adiquity,mobclix..I have got good results from them..
Click to expand...
Click to collapse
Could you share your results, please? I mean real numbers, not just word "good". Also, do they have ready-to-go control, easy to embed (like MS control)? How stable/good these WP7 controls/components? Thanks!

sensboston said:
Could you share your results, please? I mean real numbers, not just word "good". Also, do they have ready-to-go control, easy to embed (like MS control)? How stable/good these WP7 controls/components? Thanks!
Click to expand...
Click to collapse
Currently i am using adiquity & my majority of traffic comes from south africa in an ACPC of 15-18 cents & fill rate 85%-90%.
I used admob before & someday i got CPC upto 25 cents but the problem is the fill rate which fluctuates a lot i have heard good things about mobclix..

billtapit said:
To answer your question, Google Admob is better definetely.
I don't have a lot of information on you to better assist you though.
Click to expand...
Click to collapse
Hmm, you don't have any proof or numbers, just an opinion. Sorry but it's useless... I trust to recognized developers and people with own experience only, not to unknown marketing guys from the advertising startup.

sensboston said:
I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).
Click to expand...
Click to collapse
Hi,
I personally used Tapit as my Ad network for my app. Their support team is knowledgeable to assist me with different ad types to monetize my app. They are are fairly new company that offer competitive ECPM, you should check them out.

stevesmith84 said:
I personally used Tapit as my Ad network for my app.
Click to expand...
Click to collapse
Is it some kind of aggressive but stupid marketing? Two users (just registered, with no posts at all!) are advertising same company with common words but without real numbers and experience...
Seems like this Tapit is just reseller... wanna some money for nothing.
P.S. Thanks, bro, you two - I'll stay away from Tapit as far as I can

sensboston said:
Is it some kind of aggressive but stupid marketing? Two users (just registered, with no posts at all!) are advertising same company with common words but without real numbers and experience...
Seems like this Tapit is just reseller... wanna some money for nothing.
P.S. Thanks, bro, you two - I'll stay away from Tapit as far as I can
Click to expand...
Click to collapse
i use tapit
nah j/k well tbh i just only used 2 ad networks mobfox and admob, i get better fillrate so i made more money from admob :/

Have you guys ever heard of leadbolt? I only use the notification ad from them since it fits my apps ( live wallpapers).
Haven't been using them long but looking good so far. My user base is small so im not expecting big amounts right now. Everything grows with your user base. The attachment is from leadbolt my last 7 days.
I also just started using StartApp 2 days ago ( so no stats ) but they don't pay via ads they pay per install. For every US install you get $.055USD. Non US $.04 and returning user $.01. So if you get 1000 US installs that $55USD. No screenshot for it since ive only had them 2 days.
StartApp appears that it will pay more in the long run since the $.055 is set unlike ads that can go up and down in pay you get that same pay for each US install.
I use both together. So I should get for a us install $.055 then whatever the leadbolt ads generate after that.
I have heard Startapp doesn't get as many bad 1 star ratings as others thats why I chose them over the others. I haven't had any negative reviews for leadbolt to date.
Anyway good luck.

I've tried a few of the ad networks out there. I'm sticking with admob because it allows me to know when a user has clicked on an ad. When a user does that, I remove the banner for some period of time.
Other ad networks either don't notify the app that the user clicked, or they forbid giving the user an incentive for their click. Ads are important to me because they're the only way I can make profit. I can't sell apps on Google Play.

So, here's my current admob situation. I feel that the app, live wallpaper, is doing relatively well...however, I feel like I'm not making as much money from the ads as I should be. It just doesn't make any sense to me. Anyone have any advice? I'm starting to get downloads in the thousands per day. Any advice as to how I can get more money from the ads would be appreciated. I'm sure I'll eclipse the 70k impressions today. The fill rates seems to be pretty good too. The clicks, however, are horrible.

qkhang said:
So, here's my current admob situation. I feel that the app, live wallpaper, is doing relatively well...however, I feel like I'm not making as much money from the ads as I should be. It just doesn't make any sense to me. Anyone have any advice? I'm starting to get downloads in the thousands per day. Any advice as to how I can get more money from the ads would be appreciated. I'm sure I'll eclipse the 70k impressions today. The fill rates seems to be pretty good too. The clicks, however, are horrible.
Click to expand...
Click to collapse
All of my apps are live wallpapers and I could not get admob to work for the life of me in the settings menu since its only a preference and not an actual layout accessible in the layout folder! Anyway Live wallpaper ads usually only get clicked when the user is in the settings menu. So how many people actually access the settings menu more than a couple times? Not many so I gave up on admob since I couldn't figure it out and now use Leadbolt push ads. Here is a graph of today. If I had the numbers you had I would be rolling in dough!
Here is a link to leadbolt.
As you can see my main app had 79 clicks and made $3.12. The second one had 2 clicks and I made $.02. They have different types of ads. The notification ad is the only one I use! If my app was getting installed by the thousands a day I would be rolling in dough with leadbolt! They show the user 2 types of ads. paid click ad and an ad to where you only get paid if the user installs the app they are redirected to. The second type pays a lot more thats probably why i'm at $3.12 for just 79 clicks. Imagine if I had 100 or 1000 clicks! Yesterday I only made $1.62. The benefit of push? The user see's the ad in the notification bar, they don't have to be in your app or its settings menu! And reviews haven't been negative concerning leadbolt. At least I haven't got any 1 star bad reviews yet for ads but as you can see the main app is still young.
Anyway goodluck. That link is a referral link. Anyone can Sign up and we both make some cash.

Well, its rather simple to get admob in the preferences. I just googled it and used the tutorial. Sometimes, it takes a while for the first ad to show up. My first ad took anywhere between 5 to 20 mins. During that time, I was freaking out cause my app didn't throw any errors but nothing was happening.
Anyway, I refuse to use any kind of push notifications. I just feel that from a users stand point, most dont even understand what advertising is. When people see the notification, they think its some kind of virus or something and will give bad reviews. What I might try is using another ad agency while still using admob. I think you can do that. Looks like I will probably hit 80k impressions today. I swear, I need to get going on my game. I've seen some charts from individual developers and with 80k impressions...they be rollin in the dough yo.

qkhang said:
Well, its rather simple to get admob in the preferences. I just googled it and used the tutorial. Sometimes, it takes a while for the first ad to show up. My first ad took anywhere between 5 to 20 mins. During that time, I was freaking out cause my app didn't throw any errors but nothing was happening.
Anyway, I refuse to use any kind of push notifications. I just feel that from a users stand point, most dont even understand what advertising is. When people see the notification, they think its some kind of virus or something and will give bad reviews. What I might try is using another ad agency while still using admob. I think you can do that. Looks like I will probably hit 80k impressions today. I swear, I need to get going on my game. I've seen some charts from individual developers and with 80k impressions...they be rollin in the dough yo.
Click to expand...
Click to collapse
I read that it can take a while for the first one, I was getting errors in eclipse when implementing the two lines for its activity in the androidmanifest. I figured out how to fix that by changing the target sdk to higher than 13 made the red lines go away. I will try it again an let it sit and see if it will work. Oh and i'm an idiot the first time I tried I still had adaway running lol!
I haven't gotten any negative reviews for the leadbolt ads yet. I use a very relaxed ad campaign, each user is only showed an ad every 2 days. So they tend to forget what app is actually sending the ads.
This is the tutorial I used for admob in case anyone is interested
http://stackoverflow.com/questions/4003701/how-do-i-put-an-admob-adview-in-the-settings-screen-for-a-live-wallpaper
Did you use one similar to that?

I know exactly what you are talking with the whole api level higher than 13. The red errors drove me mad. I can't remember how I fixed it though. I used a bunch of tutorials and just took what I needed from it.

qkhang said:
I know exactly what you are talking with the whole api level higher than 13. The red errors drove me mad. I can't remember how I fixed it though. I used a bunch of tutorials and just took what I needed from it.
Click to expand...
Click to collapse
That's how I got it to fix. Just set that target sdk to 13 or higher. Thanks for the info! I'm sure some folks viewing the threads will eventually find all this helpful.

Related

[Q] Request for feedback: increasing my app usage

Hi all,
As a new dev in the android ecosystem, I am looking for other devs feedback on the following.
I have an app with about a few thousands user base. Growing slightly, but also with a decreasing active ratio.
As my revenue is ads driven, I'd like to experiment a few tricks to encourage users to use the app more, without being too intrusive.
A few ideas:
- show a notification after a few days that the app hasn't been used, to encourage the user using it again.
- feature: user can share the app's install page with friends (stimulate organic growth), via a share intent.
-> Devs, any stories on trying something similar?
Any feedback appreciated.
I'm a new developer, old-time programmer. Put 2 apps out December 21, 2009 and I'm approaching a whopping 30 sales; be happy you have 1,000+ (or more)
Wish I could help with the question, but I'm not really sure how to expose apps to a wider audience. I've thought about porting to iPhone/iPad and Windows Mobile to expand my user base. But I'm still pretty new to Android development and want to get more into it before learning yet another programming language right now.
I've actually thought of going to local bars and trying to strike-up conversations with people using smartphones and showing them my apps. Maybe buy them a drink LOL.
I firmly believe that if you have a solid working app and one person uses it, they may tell 5 of their friends and maybe 2 of them will buy it and tell 5 more people of which 1 or 2 might but it. Pyramid type sales but it's slow moving.
What kind of bothers me is all the damn FREE apps out there; I think they should be segregated from the Google Market; I've yet to go to any type of Market and get something for free! LOL And I wonder about free apps sometimes. Take SMS pop-up or whatever it's called. It's a decent app...it's free. I saw it at "over 250,000 downloads". Well, why didn't they charge $1.00 or $0.50 for it (do the math, I'll take $125,000!!). Any possibility it's forwarding people's text messages? Just sayn'
adn37 said:
A few ideas:
- show a notification after a few days that the app hasn't been used, to encourage the user using it again.
- feature: user can share the app's install page with friends (stimulate organic growth), via a share intent.
Click to expand...
Click to collapse
Your first option sounds REALLY annoying. Your second option sounds perfectly fine. See later on for further points on what might help.
Rootstonian said:
What kind of bothers me is all the damn FREE apps out there; I think they should be segregated from the Google Market; I've yet to go to any type of Market and get something for free! LOL And I wonder about free apps sometimes. Take SMS pop-up or whatever it's called. It's a decent app...it's free. I saw it at "over 250,000 downloads". Well, why didn't they charge $1.00 or $0.50 for it (do the math, I'll take $125,000!!). Any possibility it's forwarding people's text messages? Just sayn'
Click to expand...
Click to collapse
Not everyone is in it for the money. Some people just maybe write something that is missing on the market but don't want to make money from it. It might be just their hobby. Not everyone needs to be capitalistic, trying to turn everything into revenue.
The Android market is a lot about freedom, and there is high competition between free and paid apps. If your sole intent is to make money on apps, you will probably better off trying to target iOS. The most recent news I have is that an average iOS user will spend 7 times as much money on apps than an Android user. I think this fact kind of speaks for itself.
However if you still want to stick by, here are a couple of things I would suggest:
Offer a (free) lite version of your application as this will give users the ability to see whether your app means business or not, and if they'll like it they might go further to go for the paid version.
Android market uses keyword searching (there's probably a better term), so make sure your description hits as many possible words that may be applicable to your product while not being too heavy to read.
Advertising... don't ask me where as I wouldn't be able to help much with that. But if you're in it to make money, you probably have a business model so you should have some capital too that you can put into advertising.
That's about all I guess.
@Rootstonian
I have apps on the market, and in the last 3 months have made over $1k off ads in my free version, while only making about $250 off of the full paid version.
Very good responses there This forum does have some very intelligent people on it!
I'm anti-adware unfortunately. If that hurts my sales, then so be it; I can live with that. I won't allow ads in my apps.
As far as free versions, I would have to write "crippled" versions of the programs to limit full functionality. Well, not going to do that either. And to be honest, who can't afford $1.00?
Actually, the 15 minute return policy has hurt me I think. Some apps just can't be reviewed in 15 minutes, to wit, my current (almost done) Spam Text Blocker. There is no way someone can evaluate that in 15 minutes, so I have to code some type of limit on how many rows can go into the spam database.
Anyways, I'm way off topic (as usual) and being negative which is usually something I don't do. And I must remember, my stuff has only been out ONE month.
I do use a Macbook Pro, and I have downloaded the iPhone SDK; maybe I should take a break from Android OS and port a couple of apps to iOS and see what they do.
P.S. A smart man doesn't limit his options. How does the apps with ads stuff work?
Just apply to admob, its easy. They give nicely detailed usage statistics too
hi all,
Thanks for the feedback.
On "tell a friend about this app" feature:
Your second option sounds perfectly fine. See later on for further points on what might help.
Click to expand...
Click to collapse
I'll just stick with that, then. Any idea what's best to link to? A blog? Android market?
I'm still looking for an app that does it in a nice way, as a case study.
I'm a new developer, old-time programmer. Put 2 apps out December 21, 2009 and I'm approaching a whopping 30 sales; be happy you have 1,000+ (or more)
Click to expand...
Click to collapse
I feel you. Unfortunately, this is all about execution and idea potential. As coders, we are often thinking about code quality, this is only the 1st step.
On ads: at the end of the day, it might be a hobby to design apps, but fun decreases when it comes down to fixing bugs for the sake of it. Ihmo, a slight revenue is good, as it encourages devs to keep up enhancing their apps.
I'm anti-adware unfortunately. ... And to be honest, who can't afford $1.00?
Click to expand...
Click to collapse
I'm not a big fan of ads neither. It's all about culture. On Android, people are reticent to pay.
Good points and well said Adn
I actually got into this starting with Google Market apps, but my true goal is to get into corporate mobile development. I feel this is a technology barely in it's infancy. Just as almost all business' needed a web page, I think the same will hold true for a mobile app.
I just put in my resume to a company looking for an iPhone developer (1 year contract), but they also wanted to talk to Android developers too (wish me luck LOL).
Now, I'm on the fence as to what platform to go with. I think with the iPhone AND iPad, that iOS is the way to go with regards to corporate coding; so I'm going to head in that direction for now.

Mobile Ad Networks - good or bad?

Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
In my apps I usually combine several ad networks. Admob has a very small eCPM, so Im using iAd + Mobfox + Admob for iPhone and Mobfox + Admob for android.
It really depends on what your app is for, does, etc. For instance I develop live wallpapers. So I would need an ad company that would work with live wallpapers not necessarily a "regular app".
Personally I use leadbolt:
The only ad type from them I use is the notification ad. They offer different types this one works for me. Since my live wallpapers aren't traditional apps that users enter this works great since it will display a small ad in the notification bar that is easily "cleared" if the user chooses not to click it. They are not forced to click, etc. This means your users wont leave a lot of those spam 1 star ratings. Its also easy to implement with eclipse. You can also set how often the users see the ad (in days).
They have a good payout plan and i'm not greedy so the starting low earnings is ok because it grows with your user base. Permissions needed for this company is 5. Standard number for most apps.
The second company I just started using is StartApp.
They pay on an per install basis not by ads. So for each US install of your app you get $.055. So if you get 1000 US installs thats $55USD. They pay a lower amount for non us installs i believe its $.04 and $.01 for returning users meaning if a user has one of your apps installed and download another with start app in it you make $.01 not $.055.
This one is a little more tricky however because the user must accept the terms when they install your app for you to get credit. Once they do that they get a search icon, browser bookmark, and one other thing. All of which can be deleted right then after install without effecting your app or your pay. As long as they accept the terms you get paid.
Permissions needed for this company is 15 i believe. Which most are just to access the settings of the different third party launchers out there and not listed in the Google play store listing.
Startapp doesn't generate as many bad or negative reviews as others.
All in all im happy with both and haven't gotten any negative reviews since implementing either. However just started using Startapp 2 days ago so ill wait and see how that does.
You can use either of these along with other companies at the same time. I use leadbolt and startapp in some of my apps at the same time.
One thing you should also keep in mind is your users' privacy. Don't forget you bundle those ad modules with your own app -- so they also have access to everything your app has access to. And some networks make use of (or rather abuse) this. Also, it makes it harder to explain your app's permissions to the user -- not everybody is satisfied by "well, that's just for the ads".
Some useful readings on this include:
Android Adware abusing permissions, Collecting more than they need
How to Curb Aggressive Mobile Ad Networks
Android ad networks found accessing users’ private data
Android apps and advertising: A bit too cozy
Again: while some ad modules require too much permissions themselves (you can check that e.g. at Top Mobile Ad Networks), some additionally abuse the permissions your own app needs.
Ad networks = profit from free apps. Android users do not like paying for apps so thats the smartest way to be paid for the hard work while development process
Ad networks are a great way for you to make solid revenue on android
In my experience I would say:
Good for Admob
Less than sufficient for Startapp (dropped a lot after the Google's changes )
Hi,
Being an ad network, we understand such concerns. There are app developers who look for different way to monetize via (their) app. Ad networks help them to do it in easy way. Ad networks facilitate app developers with right solution.
For any app developer, there is nothing more gratifying than app monetization, and that's what Ad networks do. We help app developer to monetize well.
That's the problem really, comparing Leadbolt against Admob is not an apple vs apple comparison. One is a push network (plus in-app and icon and walls, etc.), another is in-app banners.
As a benchmark... In July last year I made over $300 from referral revenues, this month, it stands at $4 from over 200 referrals. These numbers do indeed speak for themselves.
As I always say, some ad networks work great for some people, maybe this works for you. Maybe Leadbolt works for many others too, and if it does, I'm happy for you.
It just doesn't work for me... too bad...
Thanks guys, this thread is what I'm looking for.
chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
I prefer to use big player.. for big player usually give you a smaller ecpm, but there is scam potency for smaller ad network..
don't want to take risk for that..
as changing ad provider means we must update our apps in play store, if we just say that our update is only change the ad provider, our user won't be interested to update their apps.. we must make significant update in the codes to.. that means times too.. while we all know.. times is precious and expensive too

Admob Insane CTR and eCPM (anyone else?)

Hey guys,
On 6th of august, I released my first android application at google play. So far, it generated lots of downloads. Since the app is free to download I´m trying to make some money with admob. I´ve placed an ad banner at the bottom of the app, a small one though. I´m not forcing anyone to click on the banners and didn´t place it somewhere near to a button.
And now comes the thing: In admob, I have a CTR of ~9, and my eCPM is at over 3 USD. From what I heard from other developers, these values are insane, much higher than the average.
Now my fear is to get banned from admob, I´m even not figuring on the money anymore. By now, I set the refresh rate to 30 seconds which gave me a slightly lower CTR of 7.5 at least. But that doesn´t "solve" my problem..
Could you maybe share your experiences with admob´s CTR and eCPM?
Please note that my app is generating around 10 000 app impressions per day which results in around 900 clicks or so.
Forgot to add this screenshot: 250kb.de/u/130812/j/tUb3UOtWOoZw.jpg
Fer Dinand said:
Hey guys,
On 6th of august, I released my first android application at google play. So far, it generated lots of downloads. Since the app is free to download I´m trying to make some money with admob. I´ve placed an ad banner at the bottom of the app, a small one though. I´m not forcing anyone to click on the banners and didn´t place it somewhere near to a button.
And now comes the thing: In admob, I have a CTR of ~9, and my eCPM is at over 3 USD. From what I heard from other developers, these values are insane, much higher than the average.
Now my fear is to get banned from admob, I´m even not figuring on the money anymore. By now, I set the refresh rate to 30 seconds which gave me a slightly lower CTR of 7.5 at least. But that doesn´t "solve" my problem..
Could you maybe share your experiences with admob´s CTR and eCPM?
Please note that my app is generating around 10 000 app impressions per day which results in around 900 clicks or so.
Click to expand...
Click to collapse
that's really insane, CTR of 9! I think that your users are very excited about ads haha. I think that the reason it maybe the low number of users but this still a lot haha. Do you have a good retention ratio during the time? it's very important to keep users for long terme. I think that it will decrease by the growing numbers of users. I wish you to keep these insane numbers and make more profits :good:
I suggest you use several Ad networks to improve your earning and reduce the risks.
One day, I got banned for no reason and lost an $300. I tried sending Google my appeal but the result was just as people said: there was no reply or explanation. $300 is not cancer so i'm still optimistic but the incident made me wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
after combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, variousa ads format, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!

Admob - sudden drop

I don'0t know if I am the only one but Admob
is giving me a lot of headache last days.
First, my apps were never transferred to the new admob so I have old Admob showing 7 apps while new one has only 1..
Has anyone has noticed similar in his account?
Second, in past two days my app installs, and profit (all realted to very low eCPM) drop about 5 times.
My eCPM from from 5$ (I know it was very high already) to 0,5$
I see many of you have some kind of problems with Admob but has anyone find solutions for them ?
Seeing the same thing on my end. A massive drop from at least $5 per day to now doing around $0.15 per day. This started on May 6th 2014, no idea what's going on.
I have the same problem The last weeks where great cause my revenue was always rising, but now it is back to normal again
Hmm? I haven't noticed anything out of the ordinary, but if apps are disappearing from your dashboard, try using the contact form at the upgrade guide. I'd link it here if I could, but XDA's spam filter kills my links to Google support.
Google for the keywords: "admob upgrade guide", the link you need is on support dot google dot com, answer id 3077517
Ctrl-F for Troubleshoot upgrade issue
Click a few answers, then you'll get a link with the text: "Please complete this form and provide details regarding the upgrade issues you're experiencing."
Good luck. Google is kinda hard to contact but they do reply when you fill in a form properly.
Admob has been a little weak sauceing it lately.
World cup
I Think there is a big drop in revenue related to the World Cup
Did you see the same drop in other AdNetworks as well?
You should keep an eye on how well your ads network are doing.
Some might do better for you than others.
This can be done manually or using AdBoost that shows you comparative performance graphs.
Just google revenue adboost, second result.
That piece of art is what we're working on in my working place
Have you upgraded to new Admob? New admob gives better income. My admob earnings increase a bit after upgraded.
Same here, we upgraded and now everything is fine now!
It is safe to put admob in a new app if there are such problem with it?
I encountered the same incident too but 2 days after my things comes back to normal. The incident made me wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently & it's nearly impossible to get the explanation from them. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
After combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, variousa ads format, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!

How I reached top 50 in Adventure category in India google play appstore ( long read)

Alright I see a lot of people asking how to market thier games and apps to the top. In truth its very hard and almost impossible if you don't have at least a small marketing budget. Because the moderator of this forum does not want links to the app store in this forum I will show you a screenshot verifiable by going to app annie ranking website. Now if you would like to share this on your blog you have permission as I am making this to help developers learn.
Deciding What I was Going to make
1) I decided to make a game that had very simple controls.
2) I am just a pixel artist but I know majority of gamers like vector art. So I brought artwork from an artist who is indie developer friendly. I went for a non- serious cartoony character.
3) I made the game easy enough so that a gamer can play it without instructions.
Before Launch
1) After I finished the game I didn't release it to the appstore , that would equal a fail. I played the game and took screenshots about 8 of them and narrowed it down to 3 . The screenshots I picked had to look funny or be humorous for the simple type of game it was.
2) I posted screenshots of the game coming on facebook groups about 10-12 of them that I was on. I did this for 2 days in a row 2x a day. Also I tweeted the game is coming.
3) I also made a video of the game did the same thing posted it on facebook groups and twitter multiple times a day.
4) Set up android ADs with the little marketing budget I had $80 . This would give me a small boost in downloads.
Launch
1) Launched my app , posted on facebook and twitter that its finally arrived . Also launched the small AD campaign. And here comes the numbers
Day 1 250
Day 2 150
Day 3 150
Day 4 80 Ran out of money in banner AD campaign had to find more
Day 5 89
Day 6 190
Day 7 140 Got featured in top new free in Adventure category , lower banner AD campaign
Day 8 130 Started getting good organic traffic from Top new free section so cut down to much less banner AD campaign
Day 9 103 Finally hit #49 after going well over 1,000 installs July 4Th
****Special Note******
I started the game with 2 modes of play. In those 8 days I updated the game 2 times to bring the total modes of play to 4 modes of play. This extended playing time and kept my game installed on people's devices. Real content updates are critical to kept users playing your game especially if its a simple one. Just add different themes or 1 new badguy that stands out makes huge difference.
****Special Note*****
And I am still fighting to get higher on the list. I poured everything I could muster up into getting to this spot but some bigger companies came it around day 5 and gave me a heavy fight. Hopefully I can reach higher but for last couple of days its been a battle to stay in the top 50. Any questions ask away.
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Explaine pls)
I tried to promote my game for a long time) I used many of marketing tools to get downloads, but without bugdet i cant do that or i think so. Can you help me and answer to some ques i have:
1) What groups in facebook did you use? (or what kind of groups (android, gaming etc...) (Also ofcourse what channel in twitter did you use - # )
2) How did you design your screenshoot before releasing (mb you print on screen "Cooming soon" or etc.)
3) With what ADs company did you cooperate? (Admob, adwords...) And what boost did you get? (15 downlads per day or much?)
I will be appreciative if you will answer to me) Thanks.
Andrewdevua said:
I tried to promote my game for a long time) I used many of marketing tools to get downloads, but without bugdet i cant do that or i think so. Can you help me and answer to some ques i have:
1) What groups in facebook did you use? (or what kind of groups (android, gaming etc...) (Also ofcourse what channel in twitter did you use - # )
2) How did you design your screenshoot before releasing (mb you print on screen "Cooming soon" or etc.)
3) With what ADs company did you cooperate? (Admob, adwords...) And what boost did you get? (15 downlads per day or much?)
I will be appreciative if you will answer to me) Thanks.
Click to expand...
Click to collapse
1) A bunch of facebook groups here
https://www.facebook.com/groups/108079516002935/
https://www.facebook.com/groups/152169141638746/ huge group I post 2X a day
https://www.facebook.com/groups/754826104557129/
https://www.facebook.com/groups/248027618719895/ This group will get you downloads and ratings quick by trading
https://www.facebook.com/groups/AppInnovators/ huge group
Plus more but thats just to start and you will get downloads for sure. How many depends on your graphics honestly.
2) Just took in game screenshots nothing fancy just the game in motion. I posted a small description under screenshots. Also open a thread on this website and just use that link on facebook. http://androidfreegamesapps.forumotion.com/
3) I used aye T Studios AD service as they are the cheapest. https://www.ayetstudios.com/ Of course to rank you must choose only one country to target. They charge $10 to get 80-85 installs and you will need 500-600 to rank in small countries. The larger the country the more you need.
Secret:
Vietnam is the easiest country so save up $80-$100 and pick adventure or arcade category and you should rank in top 40 . Plus you will get into top free list which then you dont have to pay for installs you get them organically.
Thanks a lot! It was really helpful! But i have one more ques!) I will need approximately 500-600 downloads to rank - per day?, or totally in a row of couple days...And how do you think, to rank 50+ in USA, how much downloads i will need? (per day or totally...)
Andrewdevua said:
Thanks a lot! It was really helpful! But i have one more ques!) I will need approximately 500-600 downloads to rank - per day?, or totally in a row of couple days...And how do you think, to rank 50+ in USA, how much downloads i will need? (per day or totally...)
Click to expand...
Click to collapse
In a weaker country like india and vietnam you need 120-200 downloads per day for 4 days to rank in top 100. After 6 days you be in the top 50 and top new free so a total of 800 downloads spread over 6 day will do it.
Now U.S. is really tough we are talking about 20,000 downloads spread over 3-4 days to reach top 10. Double that to reach top 50 which currently I can't do yet .
Mr.HB said:
Secret:
Vietnam is the easiest country so save up $80-$100 and pick adventure or arcade category and you should rank in top 40 . Plus you will get into top free list which then you dont have to pay for installs you get them organically.
Click to expand...
Click to collapse
But sadly all ad click from those countries dont make you any money because Admob doesnt value those customers as buying customers.
The most important thing is what was your profit return on that investment ? And what was the price you got per 1000 impressions (eCPM) or whatever ad network you used. Usually I hear people get 200,000 impressions from India and make $10 total from that.
Crichton333 said:
But sadly all ad click from those countries dont make you any money because Admob doesnt value those customers as buying customers.
The most important thing is what was your profit return on that investment ? And what was the price you got per 1000 impressions (eCPM) or whatever ad network you used. Usually I hear people get 200,000 impressions from India and make $10 total from that.
Click to expand...
Click to collapse
I use Notifymob which pays weekly. The 1st week I got 2,600 impressions and made $13 . Does Admob pay for installs or just clicks and impressions?
200,000 impressions and only $10 that seems very unbelieveable. Yes smaller countries give less revenue but I am thinking long term if you game ranks and you have enough downloads over time you will make back your investment and more.
Mr.HB said:
I use Notifymob which pays weekly. The 1st week I got 2,600 impressions and made $13 . Does Admob pay for installs or just clicks and impressions?
200,000 impressions and only $10 that seems very unbelieveable. Yes smaller countries give less revenue but I am thinking long term if you game ranks and you have enough downloads over time you will make back your investment and more.
Click to expand...
Click to collapse
This is what I earned with my 2048 Numbers Mania game in the first 2 months, €8.31 for 90,909 Impressions. Bru-tal....
How do people even make money on Android games ? Interstatial ads (full screen ads) do make money but you can only show that once or a couple of times in the game.
Crichton333 said:
This is what I earned with my 2048 Numbers Mania game in the first 2 months, €8.31 for 90,909 Impressions. Bru-tal....
How do people even make money on Android games ? Interstatial ads (full screen ads) do make money but you can only show that once or a couple of times in the game.
Click to expand...
Click to collapse
Ok damn!!! 90,000 impressions you should be seeing around $40 dollars a month at minimum. That means they only paid you for impressions and not clicks or installs. Installs alone you should get .10 cents to .30 per install. Honestly just join the AD network I am on , they pay every friday once you reach $25 bucks and with your traffic you will reach that fast.
I think I told you about it before here is the website.
https://www.notifymob.com/
100% you will be making much more money. The basic SDK has 2 pop ups when app opens and banners along the top of screen. Seriously check it out today , then thank me every friday.
Mr.HB said:
Ok damn!!! 90,000 impressions you should be seeing around $40 dollars a month at minimum. That means they only paid you for impressions and not clicks or installs. Installs alone you should get .10 cents to .30 per install. Honestly just join the AD network I am on , they pay every friday once you reach $25 bucks and with your traffic you will reach that fast.
I think I told you about it before here is the website.
https://www.notifymob.com/
100% you will be making much more money. The basic SDK has 2 pop ups when app opens and banners along the top of screen. Seriously check it out today , then thank me every friday.
Click to expand...
Click to collapse
With the exact same game but for iPhone I made around $100 for that many impressions, I have no idea why the Android version isnt valued the same way.
Yea we already talked about Notify, well I have no other option but to switch, I mean its like im getting 0 money now, for that 8 euro I made I can buy an ice cream lol I have a few more games for iOS in development for now but when Im finished I will update this one.
Crichton333 said:
With the exact same game but for iPhone I made around $100 for that many impressions, I have no idea why the Android version isnt valued the same way.
Yea we already talked about Notify, well I have no other option but to switch, I mean its like im getting 0 money now, for that 8 euro I made I can buy an ice cream lol I have a few more games for iOS in development for now but when Im finished I will update this one.
Click to expand...
Click to collapse
DId you use admob for both IOS and ANdroid games? And if you know, or Mr.Hub - Does notifymob. support IOS? And mb it paid much better for ios devices ads than android (like admob do). Coz soon we will release our game on iOS and need some good ad network...(We were banned by admob couple days ago...)
Andrewdevua said:
DId you use admob for both IOS and ANdroid games? And if you know, or Mr.Hub - Does notifymob. support IOS? And mb it paid much better for ios devices ads than android (like admob do). Coz soon we will release our game on iOS and need some good ad network...(We were banned by admob couple days ago...)
Click to expand...
Click to collapse
Yes I use Admob for both iOS and Android games, why did you get banned ? Your game looks pretty normal.
Mr.HB said:
I use Notifymob which pays weekly. The 1st week I got 2,600 impressions and made $13 . Does Admob pay for installs or just clicks and impressions?
200,000 impressions and only $10 that seems very unbelieveable. Yes smaller countries give less revenue but I am thinking long term if you game ranks and you have enough downloads over time you will make back your investment and more.
Click to expand...
Click to collapse
Does notifymob support iOS devices?
---------- Post added at 09:34 PM ---------- Previous post was at 09:31 PM ----------
Crichton333 said:
Yes I use Admob for both iOS and Android games, why did you get banned ? Your game looks pretty normal.
Click to expand...
Click to collapse
The game is normal, but admob think that we have negative clicks on ads, dont know how it happens...
Andrewdevua said:
Does notifymob support iOS devices?
---------- Post added at 09:34 PM ---------- Previous post was at 09:31 PM ----------
The game is normal, but admob think that we have negative clicks on ads, dont know how it happens...
Click to expand...
Click to collapse
Right now just android but they are working on IOS SDK as we speak.
Mr.HB said:
Right now just android but they are working on IOS SDK as we speak.
Click to expand...
Click to collapse
Thats cool. I hope they will finish IOS SDK before we will realese our game on this platform. Today we will try to implement notifymob sdk into game. I hope all will be fine...
Andrewdevua said:
Thats cool. I hope they will finish IOS SDK before we will realese our game on this platform. Today we will try to implement notifymob sdk into game. I hope all will be fine...
Click to expand...
Click to collapse
We are working on our iOS SDK and the release date is still unknown. Our Android SDK is fully functional and delivering powerful results.
Have you registered for an account yet? Please make an account on our website.
Email me at [email protected] so that I can better help you get started and integrated. Happy Developing!
All the Best,
Blake
NotifyMob said:
We are working on our iOS SDK and the release date is still unknown. Our Android SDK is fully functional and delivering powerful results.
Have you registered for an account yet? Please make an account on our website.
Email me at [email protected] so that I can better help you get started and integrated. Happy Developing!
All the Best,
Blake
Click to expand...
Click to collapse
I just released an app, but it is not a game. Will the advertising methods be the same?
xjoey20x said:
I just released an app, but it is not a game. Will the advertising methods be the same?
Click to expand...
Click to collapse
Choosing which ad units to use depends on the type of app and app experience you want to offer. Often, games have different strategies; however the concepts are the same.
Some developers create more spammy-types of apps with short life expectancy, while others prefer to create apps with utility that have more longevity. In the first case, excessive ads is the strategy and preference of the developer which can yield astounding revenue results, but that usually does not last long because users get frustrated (which leads to them uninstalling the app). In the second case, engaging the user in a manner that is pleasant and more tolerable is vital to a successful long-term strategy. Email me and we can discuss the details. It all really comes down to how YOU want to do things and what type of experience you want your users to have. We make suggestions, but ultimately we give the control to the developer and work with them to implement a strategy that best suits their app and vision.
All the Best,
Blake
NotifyMob said:
Choosing which ad units to use depends on the type of app and app experience you want to offer. Often, games have different strategies; however the concepts are the same.
Some developers create more spammy-types of apps with short life expectancy, while others prefer to create apps with utility that have more longevity. In the first case, excessive ads is the strategy and preference of the developer which can yield astounding revenue results, but that usually does not last long because users get frustrated (which leads to them uninstalling the app). In the second case, engaging the user in a manner that is pleasant and more tolerable is vital to a successful long-term strategy. Email me and we can discuss the details. It all really comes down to how YOU want to do things and what type of experience you want your users to have. We make suggestions, but ultimately we give the control to the developer and work with them to implement a strategy that best suits their app and vision.
All the Best,
Blake
Click to expand...
Click to collapse
What is your email? Do you have skype? If so, add FlareFaction
xjoey20x said:
What is your email? Do you have skype? If so, add FlareFaction
Click to expand...
Click to collapse
Did Notify contact you yet? They are usually fast but if they haven't I will PM a direct contact email to one of their workers.

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