How do you deal with admob low-ecpm problem? - Mobile Ad Networks

I'm using admob to serve ad. My apps have several thousand of request each day. the fill rate is about 30- 50% . How to improve the situation?

Maybe it is caused by edited hostfile to block ads?
Sent from my HTC Leo powered by HyperDroidGBX

Blocked ads.
Sent from my iPhone with the bigger Gee Bees.

It can't be entirely down to that, my app has a "adblocker check" so that it doesn't open if the user is using an adblocker. Mine still only has a 50% fill rate.

I would like to kill the one who invent the "ad blocker" app

cubewalker said:
I would like to kill the one who invent the "ad blocker" app
Click to expand...
Click to collapse
Not kill, but I think it keeps Devs from making their apps free with ad support. And a lot of ROM devs add the ad blocking built in to the ROMs. Devs deserve to get paid for their work on apps. Be it ads or buying the apps. I think more devs will start severely limiting the free apps. Also, locking apps on phones that have ads blocked isn't a bad idea. I know I will be looking into that.
Sent from my iPhone with the bigger Gee Bees.

Now I use house ad to fill empty space. I was thinking to use google adsense to improve the situation. So I contact admob to ask for the criteria for adsense activaton. But they didn't reply me for exact number.

cubewalker said:
So I contact admob to ask for the criteria for adsense activaton.
Click to expand...
Click to collapse
This should give you everything you need.
http://www.google.com/mobileads/publisher_getstarted.html
http://code.google.com/mobile/afma_ads/docs/android/
http://code.google.com/mobile/ads/docs/android/fundamentals.html
________________________________
http://ron-droid.blogspot.com

Probably best to switch out/test some new monetization partners.
You can find a list here: Thalamus.co
It's meant to be used more on the UA side, and we have average CPI + Install rates by genre/platform/country but can at least give you a sense of eCPMs and what they specialize in.

Related

[Q] how does admob pay you?

I am wondering how admob pays developers. I have set up a merchant account and have been selling apps for a couple of weeks now, but how exactly does admob give you money from ad revenue? Do they use your banking info from the merchant account on google check out, or do they do it another way?
AdMob writes checks and supports PayPal. I personally do PayPal.
They pay on a net "40" schedule, which means December's earnings will be "processed" on February 10th and sent around the 15th.
I can definitely recommend AdMob as a Publisher. Click through rates are outstanding and I am very happy with the profits that I have gotten from AdMob. Just don't ask users to click Ads for any reason.
thanks, any tips on increasing revenue? I just launched an ad based game today but I've only made like 22 cents so far
This is probably a dumb idea but put it somewhere people would accidentally hit a lot.
hyperbyteX said:
thanks, any tips on increasing revenue? I just launched an ad based game today but I've only made like 22 cents so far
Click to expand...
Click to collapse
Sent from my Incredible using XDA App
Gahh Its Lee said:
This is probably a dumb idea but put it somewhere people would accidentally hit a lot.
Sent from my Incredible using XDA App
Click to expand...
Click to collapse
Please don't do this. First off you risk being banned, second off it's click fraud and in the end hurts AdMob, Android and Mobile as a whole. Developers advertise on AdMob. If some advertiser pays AdMob, then gets a bunch of click fraud clicks, that aren't going to put any more money into AdMob. Which puts AdMob down money. Which means they can put out less money to the publishers.
@Anderdroid - how successful are your ads that you get, if you dont mind me asking (e.g., how many impressions, click rates, etc do your apps usually get) and is it one main app or balanced between several?
Sorry about that... Every thing iI've seen with admob always has ads where I hit them by mistake so I figured that was the general idea. Also I felt bad so I decided to bump with this post.
Anderdroid said:
Please don't do this. First off you risk being banned, second off it's click fraud and in the end hurts AdMob, Android and Mobile as a whole. Developers advertise on AdMob. If some advertiser pays AdMob, then gets a bunch of click fraud clicks, that aren't going to put any more money into AdMob. Which puts AdMob down money. Which means they can put out less money to the publishers.
Click to expand...
Click to collapse
Sent from my Incredible using XDA App
Click fraud? I've never heard of this term b4. wether they click by accident or on purpose they sol end up seeing the ad so imo everyone wins. But I would hardcore cap this fraud...fraud would be doing something like making a click through button where the user thinks he is clicking on ones thing but actually clocks on an ad. Again this its primarily my opinion and I doubt it makes snt diferent in the world lol.
Sent from my Nexus One
Actually, it doesnt really matter if you put ads where people are likely to press them. Admob automatically adjusts how much you earn based on how successful your clicks are. For example, if someone clicks an ad, and actually goes on to buy the product or download the app, admob tracks this. If you have a bunch of clicks where the person immediately hits back, admob will lower your rates to balance this out.
Lakers16 said:
Actually, it doesnt really matter if you put ads where people are likely to press them. Admob automatically adjusts how much you earn based on how successful your clicks are. For example, if someone clicks an ad, and actually goes on to buy the product or download the app, admob tracks this. If you have a bunch of clicks where the person immediately hits back, admob will lower your rates to balance this out.
Click to expand...
Click to collapse
How are you sure about this? I haven't heard anything like this before.
I have read tons of complaints about Advertisers in regards to the quality of clicks on AdMob... So much that I'm even avoiding advertising on it.
Because thats how online advertising has always worked.
If I own a website, and have ads for a product, some places will offer a small percentage of the sale if a person buys something and was navigated there by my website.
Pretty sure this is incorrect in regards to admob.e
Sent from my Nexus One
Admob completely controls how much you make per click. Apps that are more prone to misclicks will see a higher click %, but roughly the same eCPM as apps that keep the ads off to the side.
are there any specific guidelines?
dbroid said:
are there any specific guidelines?
Click to expand...
Click to collapse
Guidelines for admob here: support.google.com/admob/answer/1307237?hl=en
Guidelines for android+admob here: developer.android.com/training/monetization/ads-and-ux.html
These guidelines are generic enough to be applicable to other ad networks and other platforms
appyhand said:
Guidelines for admob here: support.google.com/admob/answer/1307237?hl=en
Guidelines for android+admob here: developer.android.com/training/monetization/ads-and-ux.html
These guidelines are generic enough to be applicable to other ad networks and other platforms
Click to expand...
Click to collapse
Thanks, very useful!
Nice. Thanks.

Putting ads in app?

What's the best way to put ads in an app and which is the best service to use?
Sent from my Desire HD using XDA App
Depends on the app, I use admob, pays like crap lol. But they are all owned by goggle so yea lol.
Sent from my Nexus One
Oh didn't realise admob was owned by Google
Sent from my Desire HD using XDA App
Ok so what is the easiest way t put them in my app?
I am signed up to admob now but don't understand how i put them in my app.
You would be better off running your own ad server and selling advertising... there are way too many jackass developers here on xda who make mods and apps to kill ads. I respect some for their work... but I think it's BS that they screw other developers by killing ads.
androidworkz said:
You would be better off running your own ad server and selling advertising... there are way too many jackass developers here on xda who make mods and apps to kill ads. I respect some for their work... but I think it's BS that they screw other developers by killing ads.
Click to expand...
Click to collapse
agreed.. I have no issue with users manually modifying their host file or even providing a list you can update your host files with however all the roms including a host file that basically blocks any money generation for devs is a bit off the deep end.
As for the OP's question you need to follow the PDF guide in the admob site for how to install ads to your application. There is really no better way of explaining it over how they did in that file.
http://www.admob.com/docs/AdMob_Android_SDK_Instructions.pdf
I figured out how to do it by watchin a youtube video on it, just go to youtube and search "using admob android" or something like that, theres a bunch of different ones but the one I used was by some guy who say's he's from "fragger games in London"... he'll walk you through it, and then once you download the zip file on the admob site, you can copy and paste the code from the pdf file inside it
hey,
You should try some of the app store's developers platforms.... I think they are the best way to go about. Try GetJar, InMobi, etc.
Cheers
androidworkz said:
You would be better off running your own ad server and selling advertising... there are way too many jackass developers here on xda who make mods and apps to kill ads. I respect some for their work... but I think it's BS that they screw other developers by killing ads.
Click to expand...
Click to collapse
So I'm screwing developers by having an adblocker?
I wasn't going to tap on the ad anyway. The ads never have anything good in them, they always look like scams. Its like those kind of ads you see on porn sites that say "HOT GIRLS NEAR YOU!" or something like that, its all fake or seems fake.
I'd bet that almost every ad click is completely accidental.
I wish we could remove the ads altogether. All ads do for the user is make the experience poorer, taking away screen real estate and usually looking hideous.
I wasn't going to tap on the ad anyway. The ads never have anything good in them, they always look like scams. Its like those kind of ads you see on porn sites that say "HOT GIRLS NEAR YOU!" or something like that, its all fake or seems fake.
Click to expand...
Click to collapse
How do you know that the porn ads that say "HOT GIRLS NEAR YOU!" are scams?
I use Admob too, have made like 60 cents so far lol. But my App isn't very popular (yet!) Once you get into the >250,000 category I think money starts rolling in.

[Q] Anybody use Admob?

Hi!
I am now trying to implement admob ads in my android apps.
Test ads can be shown in the emulator properly in test mode.
However, when i disable test mode (remove the setTestDevice code) and try to display the live ads, no ads can be shown in both emulator & real device. In log can, a log claimed that there are no ads to be displayed.
In the admob screen, I found that the Fill rate is always 0%. I wonder is this the reason I got no ads to be displayed? If yes, how can i improve the fill rate?
Thanks!
hi, i just started using ads a few days ago and had the same problem, the app needs to be realeased and then used for a bit to increase the number of "requests" (a request is made everytime the program tries to access a new ad), once the # of request increases then the fill rate will increase (e.g. my one app was released friday and has had over 4,000 requests and the ad rate is about 57%). once the fillrate gets higher then you'll start seeing ads... you can go to the sites/apps section on admob (where it shows revenue and stuff) and go to your app and click "reporting", which gives you all the statistics of that app, the "impression" category tells you how many times ads actually showed up.
Thanks For your reply!
One more thing i want to know: does admob pay by impressions , or pay be clicks?
If only user clicks can generate revenue, then wt's the use of impressions?
xaiai said:
Thanks For your reply!
One more thing i want to know: does admob pay by impressions , or pay be clicks?
If only user clicks can generate revenue, then wt's the use of impressions?
Click to expand...
Click to collapse
Admob pays by clicks (at least in my case).
And as hyperbyteX stated, you need to release the app and wait a bit (depending on how popular it is) before you see any live ads.
Hope that helps
Im not sure I understand what you mean by what's the "use". Admob gives very detailed statistics about requests, impressions, CTR, eCPM and clicks. If you aren't interested in knowing those other fields, then ignore them. Most people are interested to see that kind of stuff though.
Impressions help you see how effective your Ads/ad placement is. Also sometimes Admod does not have any Ads to give to you(No one has bought ads that are targeted at you), thats why you don't always see ads.
HA~ I understand now~
Thanks for you guys' help~
nonini said:
Impressions help you see how effective your Ads/ad placement is. Also sometimes Admod does not have any Ads to give to you(No one has bought ads that are targeted at you), thats why you don't always see ads.
Click to expand...
Click to collapse
Thank you that answered my question also because I have noticed that sometimes my app displays ads sometime not. Good to know that thats the reason.
Consider switching another Mobile Ad Network?
First time using Admob, I have the same problems like you. After do some research and try some other ad network, I recommend Adsota as an alternative. its eCPM is much better than Admob. It has quick and smooth payment. Work for IOS and Android and 100% Fill-rate. Adsota works better for me and I think It could work better for you. Give it a try.
You can find by googling "ads.appota".
Best of luck, mate!

How do you advertise in your apps?

Hi! I'm Dylan, the xda intern :victory:
I'm doing some research on how devs monetize their apps. We're currently exploring ways to help you make more money from your apps and we'd like to find out about what you currently do. If you could please, please take this short survey, it would be much appreciated! We promise to keep everything confidential; in fact, the survey is anonymous.
Thanks again! :laugh:
~dylan
Gave the survey.
Where can i see the results?
ablawle which
Make an account in Admob by google. And read this monetization in developer.android
Forums
Posting on forums or other websites that allow it.
Today in this competitive world whether you have an iPad app...., Android app or any Mobile app you need to advertise to make people know about your app. very important factor for advertising your app is effectively determining where and how to advertise your app.effective app advertising requires mainly 4 key areas....
Brand
Buzz
Balanced opportunity
Social Media support
I have the same problem.
2 weeks ago I published an Android app but very few people tried it.
The market is full of apps so it's hard to acquire visibility.
So I'm looking for websites to advertise it.
admob sucks
I have like 40,000 plus downloads on admob. got like 9 dollars. U don't need to advertise. Just pick a name. They will find it. The market is large
Posting on forums, when allowed
Contacting websites and suggesting the app for review
Using admob for monetization
We tried admob too, no luck there. Posting on forums (where allowed), trying to make a good icon and description and looots of luck
we tried getting some reviews done too, but didn't see any rise in downloads. Also we got into a printed medium too, which didn't seem to have much impact either.
posting it on social network like google+,fb+twitter+forum is way better than admob
Yes idlike to know this
Sent from my GT-I9070 using XDA Premium 4 mobile app
One major problem, (for example with google play) is that they dont actually give a chance
for new developers to promote their applications
Our apps hide under a pile of dozen of others.
One sulution
A random application could be featured on the main entry page every hour.
This will balance the major companies promoting their stuff. And if the app is good, it wil get
the hype to climb up
Unfortunately we dont see that comming soon.
carbonpeople said:
One sulution
A random application could be featured on the main entry page every hour.
This will balance the major companies promoting their stuff. And if the app is good, it wil get
the hype to climb up
Unfortunately we dont see that comming soon.
Click to expand...
Click to collapse
And why? Because there are lots of crappy apps out there. I'm glad (even from a developer standpoint) that this won't happen.
nikwen said:
And why? Because there are lots of crappy apps out there. I'm glad (even from a developer standpoint) that this won't happen.
Click to expand...
Click to collapse
a) Half of the apps in google play are NOT crap. Have you seen them promoted ?
I can point to some excelent apps (better than the well known competition) with
so little downloads that looks suspicius
b) Even imdb has a heuristics system to remove biased/suspicius rankings, so surely
google can do that. A crap-free promoting system can be created
But it seems that
1. Either major companies want to clear out small competition on google play
or
2. Or... some developers created a good highly-downloaded app and had their
idea stollen from somebody else who created a better one, and want
to push new competition out of the way
Either way...
carbonpeople said:
a) Half of the apps in google play are NOT crap. Have you seen them promoted ?
I can point to some excelent apps (better than the well known competition) with
so little downloads that looks suspicius
Click to expand...
Click to collapse
Of course, there are many good apps. I even think that this is the majority.
And I've seen those great small apps, too. (But most of them got lots of downloads within a few months. It took some time but if the app is good and unique, you will get your downloads. )
b) Even imdb has a heuristics system to remove biased/suspicius rankings, so surely
google can do that. A crap-free promoting system can be created
But it seems that
1. Either major companies want to clear out small competition on google play
or
2. Or... some developers created a good highly-downloaded app and had their
idea stollen from somebody else who created a better one, and want
to push new competition out of the way
Either way...
Click to expand...
Click to collapse
I think that it is Google that doesn't want to promote the small apps.
If they did it randomly, most apps (not all!!!) would get less downloads than the bigger ones.
If they selected the small apps by hand, it would be very expensive and they wouldn't know where to start.
If they choose the big ones with many downloads (like now), they can be sure that they will get many downloads. And with downloads comes money.
I don't think it's fair, but I can't think of a better and still efficient method to select the small apps which generates as much income as the system does now.
~dylan said:
Hi! I'm Dylan, the xda intern :victory:
I'm doing some research on how devs monetize their apps. We're currently exploring ways to help you make more money from your apps and we'd like to find out about what you currently do. If you could please, please take this short survey, it would be much appreciated! We promise to keep everything confidential; in fact, the survey is anonymous.
Thanks again! :laugh:
~dylan
Click to expand...
Click to collapse
well, i dont think ist good to use ads in an app anyway. better use "donations" or "Pro" Versions since ads will make your Reviews and Ratings worst.
mynote said:
well, i dont think ist good to use ads in an app anyway. better use "donations" or "Pro" Versions since ads will make your Reviews and Ratings worst.
Click to expand...
Click to collapse
A combination of approaches work best. Having a facebook presence helps. Some of the very successful apps integrate with facebook very well. Some games tend to grant more time/lives if you share or like on facebook (Candy Crush, for example).
Depending on the app, limited-time trial versions are quite effective.
Agree that plain ads can be problematic as they can lead to poor reviews.. that in turn can hit your G. Play ranking and lead to fewer downloads.
Hi guys! Interesting discussion. Actually there are number of general ways to monetize an app:
Paid applications. You create an app that will charge a certain amount from the beginning.
Freemium. A software product can be downloaded free (so-called 'lite' version), while its extended, 'premium' features and services are offered for a payment.
Subscription (paid access). This monetization model originates from real magazines and newspapers, and is also very widespread.
In-app purchases.
Ad banners, texts, videos - this monetization model is constantly growing, encompassing the market of free applications.
User base. When the free software you own finally becomes popular, wins an audience, it can also be used for further monetization.
MobiDevCorp said:
Hi guys! Interesting discussion. Actually there are number of general ways to monetize an app:
Paid applications. You create an app that will charge a certain amount from the beginning.
Freemium. A software product can be downloaded free (so-called 'lite' version), while its extended, 'premium' features and services are offered for a payment.
Subscription (paid access). This monetization model originates from real magazines and newspapers, and is also very widespread.
In-app purchases.
Ad banners, texts, videos - this monetization model is constantly growing, encompassing the market of free applications.
User base. When the free software you own finally becomes popular, wins an audience, it can also be used for further monetization.
Click to expand...
Click to collapse
And which one do you prefer?
nikwen said:
And which one do you prefer?
Click to expand...
Click to collapse
Actually we develop mobile apps for our clients, so it's monetization is their decision.
One of the most widespread one is freemium, but like other models it has its limitations.

OpenSource Lib: Android Alliance Ads (prevent adblocker - for admob)

Hello,
i want to present you my latest open source library for android:
By using adblocker or activating the airplane mode it is possible to bypass the display of advertisement like admob banners in apps.
Now you can prevent this behaviour by using this library.
Instead of the blocked out admob banners show your banners for own products or products of your partners. The banners are stored within the app and can be displayed instead.
The project is a lib project with a sample project to show you how easy it is to integrate it into your project.
There is a basic implementation and an advanced implementation with callbacks.
It is possible to use banner ads and full screen ads at same time.
https://code.google.com/p/android-alliance-ads
Apps that use this library:
ID Card Scanner (Banner Ads)
My Instructions (Banner Ads)
Levi the Knight (Fullsceen Ads)
Best regards
Droidspirit
First reply,
Have no idea what to write
Just gonna say "Thanks"
Sent from my room mate's computer
Is this lib a wrapper for admob?
Nonta72 said:
First reply,
Have no idea what to write
Just gonna say "Thanks"
Sent from my room mate's computer
Click to expand...
Click to collapse
You know everyone could read this??
You are about to get quite a lot of hate, I know cause I'm starting to hate you.
So what ?
defim said:
You know everyone could read this??
Click to expand...
Click to collapse
I know everyone can read it as well -_-
Sent from my room mate's computer
Curses!!... Oops sorry couldn't control my emotions..
Anyway, like you said this is a lib that will contain ads for offline display, that means this could be really bulky to include in apps?
I think this is good
Not because I like ads but as written many people disable the ads and the developer doesn't earn as he should
Good idea and for sure developers will use it
Yes, the lib is a wrapper for admob.
Anyway, like you said this is a lib that will contain ads for offline display, that means this could be really bulky to include in apps?
Click to expand...
Click to collapse
Your own banners use exactly the same dimensions as the admob banners. The normal user will not notice a difference to the admob banners.
You are about to get quite a lot of hate
Click to expand...
Click to collapse
I hope it. The slogan is: "The scrounger have to pay"
You can test the lib in all my apps.
Thanks for the positive feedback
I just hope that all the developers will add a "pro" version of all apps released with this lib. I would rather pay cash than be annoyed by ads and banners.
Being forced to view ads without the ability to pay (or block!) for them to go away leads to uninstallation in my device. Every time.
I use an adblocker, but in saying that I pay for apps that are useful and solid.
A big decider for me is not only design in function but design in appearance.
The adblocker helps in making my choice to buy an app by removing distractions that are additional to the design and function.....
For me if I can't get a clean first impression then I probably don't want to spend time imagining how the app will work without advertising.
Sent from my Find 5 using Tapatalk
Droidspirit said:
Yes, the lib is a wrapper for admob.
Your own banners use exactly the same dimensions as the admob banners. The normal user will not notice a difference to the admob banners.
I hope it. The slogan is: "The scrounger have to pay"
You can test the lib in all my apps.
Thanks for the positive feedback
Click to expand...
Click to collapse
Just a notice if you patch the ads with offline mode you'll get no ads not even your own ads just a hint
[24th May i'm on vacation. so no work will be done] JAPAN HERE I COME :]
Yes, i know. The offline mode is also just for testing and possibly increases the willingness to buy.
Many users enable the airplane mode while playing games to disable ads. But that no longer works with the library.
I hope most users do not think like me but i really hate the advertised product when it shows up constantly!
How do you earn money with prepackaged ads ? How do you monetize this ?
With own banners you earn no money. but you can promote your other apps. or you show banner on another developer and he in turn for you. So you increase the breadth of your apps.
Good step
I block adds. Not to see no advertising but to protect my privacy.
Users should be able to decide weather the want to be tracked by add companies or not.
I totally understand that some developers don't want to sell the apps but need some money for further development. If the adds are stored locally no tracker will be informed in real time.
Offline ads? Incredibly annoying and will reduce my support of Devs that go this route. Finding innovative ways to antagonize end users is ill considered. It's dismaying when Devs use ads as their primary (or worse, sole) revenue stream. I have absolutely no problem with Devs who have an ad free paid version and an ad supported "free" version. You do deserve to be compensated for your work. But realize that there is a right way and wrong way to go about that.
If your work is interesting enough for me to install, I for one will buy the paid version app. Devs that do not have an ad free alternative should expect a lot of hate. Well deserved hate. There is a lot a good work by Devs to be admired on this site. Please don't make it hard to support your work. Or erode end user loyalty by totally alienating us.
Hey, nice lib! I will have fun figuring out how to block it entirely in all ROMS I release. Hell, maybe I'll make an exposed module too.
As a developer, it's your right to decide how to try and generate revenue from your work.
And, as an end-user, it's my right to not have to look at ugly banner ads. Honestly...how many deliberate clicks have you EVER seen on a banner ad? I can't think of anybody in their right mind who would ever want to click one.
Here's a better idea...instead of helping others to continue to force crap on users...either make the app entirely free, or make one feature-restricted version and one premium version. You know...make us want to pay for more STUFF instead of less CRAP.
But no, really...I will be working out a way to block this ridiculous idea. Thanks.
I don't dev for andro but nice lib. Hope devs would make a good use of this and give a way out of the adds (ads removal in app purchase !)
Congratulations for portal appearance !
Gillion said:
How do you earn money with prepackaged ads ? How do you monetize this ?
Click to expand...
Click to collapse
You can put a banner to buy ccleaner for your computer and use a customized link to get some money on the buy, you can put an ads for a paid app you made yourself ... just an example, there's multiple ways. Imagination is the key.
It was all nice and good but..
Droidspirit said:
Levi the Knight (Fullsceen Ads)
Click to expand...
Click to collapse
Allowing this kind of ads to show with your lib will just make people who don't mind well placed ads (unobtrusive banners, ads in the settings screen) look for a way to disable your lib.

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