Database Users

Do you guys feel that AdMob advertisement is low quality

Hello all, I have an free Android app which I plan to monetize with advertisement. However, after some observation with Google AdMob, I feel that its advertisement is pretty low quality. I always get those advertisement with "sexual message", which usually appears in free app with adv support. For example, "there is a pretty girl in your room" type of advertisement is not uncommon seen.
Personally, I own a website, which I monetize with Google Adsense. I feel Google Adsense is having much higher advertisement quality than Google AdMob, as I never saw sexual advertisement in Google Adsense.
I expect Google AdMob is having more or less quality as Google Adsense's. In reality, it doesn't.
I do not wish to spoil my app reputation with low quality advertisement. What do you guy feel on Google AdMob advertisement quality? Do we have a better advertisement system for mobile, which is on-par with Google Adsense?

I haven't noticed that with my app so far and I have been using admob. There is also the option to turn on/off age appropriate ads by going to Manage Settings > Category / Type Settings. I have also started using adWhirl and mixing up my ad networks.

How is it going with admob until now? Are you satisfied with your earnings? Or are you using something else now?

Any ad service which puts "hot singles in your area" ads aren't worth it IMO.
How many users does your app have? Depending on your numbers it may be better to use your time/resources to get more users, which will then open the door to higher quality advertising deals. The last thing you want to do when an app is just in its infant stage is turn potential users away with tacky ads.

sharonlewis said:
How is it going with admob until now? Are you satisfied with your earnings? Or are you using something else now?
Click to expand...
Click to collapse
I have used Admob. It is kinda low on eCPM. Some of my friends' accounts got banned because Google thinks they was cheating. Admob seems to be very strict on advertíng regulation. Now I combine 2 ad networks: Admob and Adsota. Adsota has much higher eCPM, not so strict, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!

I would highly recommend you check out our video platform on Teads.tv. We work strictly with the most recognizable, and reputable advertisers out there. We currently have live campaigns with Playstation, Honda, and T-Mobile, just to name a few. What we offer is great advertisers, great CPM's, support team to help with integration, and currently a publisher sign-up bonus.
If you'd like to learn more about our platform, you can head over to our website at www.teads.tv or e-mail me directly [email protected]

Mobile Ad Networks - good or bad?

Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!

chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
In my apps I usually combine several ad networks. Admob has a very small eCPM, so Im using iAd + Mobfox + Admob for iPhone and Mobfox + Admob for android.

It really depends on what your app is for, does, etc. For instance I develop live wallpapers. So I would need an ad company that would work with live wallpapers not necessarily a "regular app".
Personally I use leadbolt:
The only ad type from them I use is the notification ad. They offer different types this one works for me. Since my live wallpapers aren't traditional apps that users enter this works great since it will display a small ad in the notification bar that is easily "cleared" if the user chooses not to click it. They are not forced to click, etc. This means your users wont leave a lot of those spam 1 star ratings. Its also easy to implement with eclipse. You can also set how often the users see the ad (in days).
They have a good payout plan and i'm not greedy so the starting low earnings is ok because it grows with your user base. Permissions needed for this company is 5. Standard number for most apps.
The second company I just started using is StartApp.
They pay on an per install basis not by ads. So for each US install of your app you get $.055. So if you get 1000 US installs thats $55USD. They pay a lower amount for non us installs i believe its $.04 and $.01 for returning users meaning if a user has one of your apps installed and download another with start app in it you make $.01 not $.055.
This one is a little more tricky however because the user must accept the terms when they install your app for you to get credit. Once they do that they get a search icon, browser bookmark, and one other thing. All of which can be deleted right then after install without effecting your app or your pay. As long as they accept the terms you get paid.
Permissions needed for this company is 15 i believe. Which most are just to access the settings of the different third party launchers out there and not listed in the Google play store listing.
Startapp doesn't generate as many bad or negative reviews as others.
All in all im happy with both and haven't gotten any negative reviews since implementing either. However just started using Startapp 2 days ago so ill wait and see how that does.
You can use either of these along with other companies at the same time. I use leadbolt and startapp in some of my apps at the same time.

One thing you should also keep in mind is your users' privacy. Don't forget you bundle those ad modules with your own app -- so they also have access to everything your app has access to. And some networks make use of (or rather abuse) this. Also, it makes it harder to explain your app's permissions to the user -- not everybody is satisfied by "well, that's just for the ads".
Some useful readings on this include:
Android Adware abusing permissions, Collecting more than they need
How to Curb Aggressive Mobile Ad Networks
Android ad networks found accessing users’ private data
Android apps and advertising: A bit too cozy
Again: while some ad modules require too much permissions themselves (you can check that e.g. at Top Mobile Ad Networks), some additionally abuse the permissions your own app needs.

Ad networks = profit from free apps. Android users do not like paying for apps so thats the smartest way to be paid for the hard work while development process

Ad networks are a great way for you to make solid revenue on android

In my experience I would say:
Good for Admob
Less than sufficient for Startapp (dropped a lot after the Google's changes )

Hi,
Being an ad network, we understand such concerns. There are app developers who look for different way to monetize via (their) app. Ad networks help them to do it in easy way. Ad networks facilitate app developers with right solution.
For any app developer, there is nothing more gratifying than app monetization, and that's what Ad networks do. We help app developer to monetize well.

That's the problem really, comparing Leadbolt against Admob is not an apple vs apple comparison. One is a push network (plus in-app and icon and walls, etc.), another is in-app banners.
As a benchmark... In July last year I made over $300 from referral revenues, this month, it stands at $4 from over 200 referrals. These numbers do indeed speak for themselves.
As I always say, some ad networks work great for some people, maybe this works for you. Maybe Leadbolt works for many others too, and if it does, I'm happy for you.
It just doesn't work for me... too bad...

Thanks guys, this thread is what I'm looking for.

chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
I prefer to use big player.. for big player usually give you a smaller ecpm, but there is scam potency for smaller ad network..
don't want to take risk for that..
as changing ad provider means we must update our apps in play store, if we just say that our update is only change the ad provider, our user won't be interested to update their apps.. we must make significant update in the codes to.. that means times too.. while we all know.. times is precious and expensive too

Monetizing Android Game

I have a game that has reached 7000 Daily Active Users and is growing. The game is similar to "Flappy Bird" or Ketchapp games, and in each session users press "Play" 12 times in average. In the last day they pressed Play button more than 150'000 times.
I've thought of putting an interstitial every 5 games, what will mean 30'000 impressions per day.
Most users are from the US, Germany and the UK.
What way/network you recommend for monetizing, and how much money do you think I may do?
Someone has the same kind of game?

I suggest adding several ad networks via some sort of mediation solution (like AdMob or Mopub) in order to maximize eCPM
I use AdMobg. Facebook Audience Network, Amazon, Mopub, inMobi and Millennial Media in a solitaire game and get eCPM around 8$ on interstitials
So if you get similar eCPM in your game you can earn about 240$ per day.

Forsbit said:
I suggest adding several ad networks via some sort of mediation solution (like AdMob or Mopub) in order to maximize eCPM
I use AdMobg. Facebook Audience Network, Amazon, Mopub, inMobi and Millennial Media in a solitaire game and get eCPM around 8$ on interstitials
So if you get similar eCPM in your game you can earn about 240$ per day.
Click to expand...
Click to collapse
Hi Forsbit, and thanks for your answer. I've finally put the ads in my game, AdMob ones, and I'm getting a eCpm or $2.2.
I've seen the mediation feature in AdMob. Can you tell me a bit how it works? Does it choose the best paying ad for each impression? Or it's not that intelligent?
And about Facebook Ad Network, the users need to have Facebook app installed, right? How do you show those ads only to users who have Facebook?
Thanks again for your help.

In AdMob mediation you set up what is called "waterfall". You manually set eCPM for each ad network being mediated, and then the network with the highest eCPM is called first, if there is no ad, then next ad network according to eCPM value is called and so on.
In AdMob there also a feature "optimize AdMob network". If you turn it on, then AdMob will try to serve an Ad with higher eCPM at each level in your "waterfall". So I'd say AdMob is half intelligent in a way so it does not dynamically constructs your entire waterfall to get you highest paid Ad from all networks. It only dynamically tries to outmatch other networks with its own ads.
Facebook will figure out by itself to whom serve ads

Forsbit said:
In AdMob mediation you set up what is called "waterfall". You manually set eCPM for each ad network being mediated, and then the network with the highest eCPM is called first, if there is no ad, then next ad network according to eCPM value is called and so on.
In AdMob there also a feature "optimize AdMob network". If you turn it on, then AdMob will try to serve an Ad with higher eCPM at each level in your "waterfall". So I'd say AdMob is half intelligent in a way so it does not dynamically constructs your entire waterfall to get you highest paid Ad from all networks. It only dynamically tries to outmatch other networks with its own ads.
Facebook will figure out by itself to whom serve ads
Click to expand...
Click to collapse
Thanks for the explanation, it's very clear.
eCPM with only admob has grown to around $4 these days so I'm pretty happy with it, I'm limiting the numbers of impressions to get only good reviews for now.
Anyway I want to try mediation, can you tell me more or less the order of the networks you said by eCPM?
Enviado desde mi SM-G920F mediante Tapatalk

I am not mediating chartboost, I show it at the start up of the game. eCPM is ~$8
For interstitials with Admob mediation FAN gives ~$4 and AdMob ~$8, the MoPub and InMobi are ~$1, millennial is below $1
For the type of game you have it makes sense also to try rewarded video ads. I.e watch a video to revive character or double rewards.

I recommend admob...
Sent from my M2 using XDA Free mobile app

Try admob and get help from Google admob team

soylomass said:
I have a game that has reached 7000 Daily Active Users and is growing. The game is similar to "Flappy Bird" or Ketchapp games, and in each session users press "Play" 12 times in average. In the last day they pressed Play button more than 150'000 times.
I've thought of putting an interstitial every 5 games, what will mean 30'000 impressions per day.
Most users are from the US, Germany and the UK.
What way/network you recommend for monetizing, and how much money do you think I may do?
Someone has the same kind of game?
Click to expand...
Click to collapse
Hey man
I have a couple of similar games, these are simple clickers on Android, the first one is about bodybuilder that pushes dumbbells, the second is a kinda of lumberjack simulator. Main GEO is USA.
Interstitials is a good idea, i think that if your avg session is 12 «Play», showing interstitials every 5 games is more than adequate frequency =) BTW if you have a system of bonuses, like coins that allows gamers to get different characters and skins - rewarded video would be super cool. It’s the most profitable format, so you can show it randomly each session, so that users could get free coins for video view. I’m using both these formats through Appodeal, which is the best network i’ve tried for the last year. It provides access to many networks, and makes them to fight against each other. Last month my eCPM for interstitials was about $5 and for rewarded video $4,5. I earned $4,5k for march and had around 900k impressions.
As for estimating revenue its a complicated question. As i understood you app is growing, so you need to understand how many ad impression can you expect. It also depends on the app itself and ad format/placement.

soylomass said:
I have a game that has reached 7000 Daily Active Users and is growing. The game is similar to "Flappy Bird" or Ketchapp games, and in each session users press "Play" 12 times in average. In the last day they pressed Play button more than 150'000 times.
I've thought of putting an interstitial every 5 games, what will mean 30'000 impressions per day.
Most users are from the US, Germany and the UK.
What way/network you recommend for monetizing, and how much money do you think I may do?
Someone has the same kind of game?
Click to expand...
Click to collapse
Appnext specializes in mobile game monetization. They offer native ads, interstitials, app walls, video ads

I think that Admob is the best AdNetwork NOW!

Admob ecpm really low (FR/EU)

Hello guys,
i have an android app with ~ 0.30-0.20 ecpm, with admob only, in google play shopping category.
1 472 995 printing the last month (90% in France).
Their is a banner at the bottom of the screen, no interstitial.
My ecpm is very low since the new year (0.22 - 0.18).
Did you have the same problem in France or EU ?
Have you got some hint to increase that ecpm ?
Wich network is really effective in my country ?
I heard about mobFox, is that really good for mediation with admob sdk ?
Thank you

I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads

Forsbit said:
I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads
Click to expand...
Click to collapse
Hi Forsbit,
Thank you for the answer, i will try to integrate FAN.

Abalone49 said:
Hello guys,
i have an android app with ~ 0.30-0.20 ecpm, with admob only, in google play shopping category.
1 472 995 printing the last month (90% in France).
Their is a banner at the bottom of the screen, no interstitial.
My ecpm is very low since the new year (0.22 - 0.18).
Did you have the same problem in France or EU ?
Have you got some hint to increase that ecpm ?
Wich network is really effective in my country ?
I heard about mobFox, is that really good for mediation with admob sdk ?
Thank you
Click to expand...
Click to collapse
Hey Dude!
1) The problem of lower eCPM at the beginning of year seems to be common for major networks. Usually it's connected with the advertiser's budgets. Most money were spent by the end of last year and the budgets for '16 are planning and setting in the beginning of the year. I think that performance will get better by the end of feb- beginning of march
2) I haven't seen your app, but anyway i wouldnt recommend banner ads and that's why: small banners are quite disturbing and look terrible in games. If you have a game - the best format is rewarded videos, it's a king's move cause it helps to monetize more users and make them loyal. People watch ads and get their bonus/reward/skin or coins. All are happy and eCPM is higher. BUT if u have a utility app, for instance, banners might work, but their eCPM is still not the best. From this point of view i'd stick to relatively new native ads. They look really natural and corresponding to the app's interface. That provides higher eCPM.
3) The most obvious hint for higher eCPM is to spend your app's traffic effectively. The idea is to cover more networks according to definite priorities you have. Mediators deal with this, i've already tried some and all of them have strong and weal points.
3) I tried MobFox and it did't impress me at all. Complicated SDK integration, ****ty documentation and total absence of tech support. Still the numbers were better than HeyZap's. Also tried different manual settings of traffic waterfalls for different networks and it takes almost all the time. To my experience, the best solution for now is Appodeal. They cover dozen of networks in one account, providing higher eCPM because of auction-based algorythm.
4) Briefly about my experience. I have an simple arcade game, it's a kind of music clicker. To show ads I use Appodeal linked up with my AdMob account and it works perfectly. The geo are mostly: Mexico, Spain, France, Italy. In my game you can level up and unblock new tracks (music) for coins. So I'm using rewarded video at the moment (earlier I used unskip video and interstitials). Gamers can see the video when needed, so they could get coins. It's also cool to show rewarded video randomly (in fact with a balanced frequency), so that people would perceive them as a bonus, though they get the reward only after watching the video and it's all about psychology)))) All in all the average eCPM for video last week was $2-2.3 in the geo i mentioned. When i used interstitials, their eCPM was $1-1.2. And if you have a utility app, Appodeal also supports native ads and native video.

beetlebum77 said:
All in all the average eCPM for video last week was $2-2.3 in the geo i mentioned.
Click to expand...
Click to collapse
LOL, just doesn't heard anything about Appodeal, but looks really intersting. How long do you use it? Do they have any opportunity to launch cross promotional campaigns?
I have mostly the same GEOs in my app, right now I use Fyber for videos, but eCPM is much lower.

KoooperGames said:
LOL, just doesn't heard anything about Appodeal, but looks really intersting. How long do you use it? Do they have any opportunity to launch cross promotional campaigns?
I have mostly the same GEOs in my app, right now I use Fyber for videos, but eCPM is much lower.
Click to expand...
Click to collapse
i'm using appodeal for half a year and what really surprised me is that my revenue and ecpm remain quite stable. i mean that some networks like fyber tend to reduce performance in the app after several months in order to get more profit from a dev. appodeal's logic seems to be quite transparent and clear to me unlike fyber's or heyzap's. and yes, they do have an interface for cross-promo campaigns, works great.

beetlebum77 said:
i'm using appodeal for half a year and what really surprised me is that my revenue and ecpm remain quite stable. i mean that some networks like fyber tend to reduce performance in the app after several months in order to get more profit from a dev. appodeal's logic seems to be quite transparent and clear to me unlike fyber's or heyzap's. and yes, they do have an interface for cross-promo campaigns, works great.
Click to expand...
Click to collapse
Just signed up by the appodeal gonna add their sdk with the new update. will share the experience in this thread. Thank you for aiming.

Forsbit said:
I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads
Click to expand...
Click to collapse
Hi Forsbit,
did you use the fan adapter for admob provided here ? developers.google.com/admob/android/mediation-networks
Or an other ?
thank you

Abalone49 said:
Hi Forsbit,
did you use the fan adapter for admob provided here ? developers.google.com/admob/android/mediation-networks
Or an other ?
thank you
Click to expand...
Click to collapse
Yes, I am using adapter provided by admob.

0.6 - 0.8 FR
Forsbit said:
I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads
Click to expand...
Click to collapse
I have 0.6 - 0.8 for small banner in France, in general in EU around 0.65 (using appodeal mediation)

Robert_RT said:
I have 0.6 - 0.8 for small banner in France, in general in EU around 0.65 (using appodeal mediation)
Click to expand...
Click to collapse
Sounds good, btw did you try their native ads by chance? I'd be grateful if you could share some of your numbers for France

Try Heyzap

Abalone49 said:
Did you have the same problem in France or EU ?
Click to expand...
Click to collapse
I have the same problem in Poland. Since January payment per click is twice less than last year.

Abalone49 said:
Hello guys,
i have an android app with ~ 0.30-0.20 ecpm, with admob only, in google play shopping category.
1 472 995 printing the last month (90% in France).
Their is a banner at the bottom of the screen, no interstitial.
My ecpm is very low since the new year (0.22 - 0.18).
Did you have the same problem in France or EU ?
Have you got some hint to increase that ecpm ?
Wich network is really effective in my country ?
I heard about mobFox, is that really good for mediation with admob sdk ?
Thank you
Click to expand...
Click to collapse
In my app, i do not afix my banner at static position, each 5 days, i change banner postion to other ( top -> bottom, or bottom -> top ) with every change, ecpm increase about 0.2 to 0.6$
I can not tell why, but i readlly work for me

Hi,
I've publish my 1st app about 3 months ago, and the ecpm is almos 1.00 euro.
It is a static banner on the bottom, refresh rate is the default one : 60 s.
But I'm just at the beginning (small number of impressions), I may not have enough data for a relevant statistic.

Which is the best Mobile App Monetization ?

Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day

There really is no "best" network. All ad networks have their ups and downs. They'll have a good campaign, then it will end, then later they'll get another, and so on. It's best to have multiple networks and mediate them. That way you get the benefit of the ups, and can mitigate the downs.
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Implement & update multiple SDKs in a few simple steps with Enhance : https://goo.gl/LUjTLt

marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Click to expand...
Click to collapse
The best you can do is ad mediation. This allows you to integrate several ad networks in one SDK.
You also want to think about which ad formats are you using when choosing which networks to activate. Take a look at Appodeal's Performance Index on ad networks by country and device to get a better idea of what works best.

I can make it for you [emoji120]
Sent from my iPhone using Tapatalk

Better to have more than 1
marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day
Click to expand...
Click to collapse
There's a lot of great ad networks out there each with their own advantages and disadvantages. it all really depends on your type of app and what your goals are.
Admob are great for global fill and can pretty much give you close to 100% of all your ad inventory. But there are ad networks that will give you maybe 60% but at a higher CPM rate. Rather than using one or the other, use both.
60% filled from the higher CPM network then fill the 40% using admob. Same fill as you were getting before but more revenue. So yeah, have more than one ad network.
I do agree with yvonne. and maybe consider a mediation platform. That way you have the choice of using multiple ad networks and they will be able to advise on what ad networks would be the best.
If you want, I can have a look at your app and offer some advice.
Peace,
Thelap

marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day
Click to expand...
Click to collapse
of course the best way for you is add a bunch of SDKs, make a waterfall and optimize the performance of all this stuff. Or you can simply use some mediation network, which will do all of this for you.
But it is also good to keep in mind, that most of your traffic will be, basically, stolen, your app hacked and ads removed or replaced by other ads. That's sad but true. That's why I would recommend you to check out Addvertize - this is a technologically cutting edge new project that is focused not only on serving best performing ads, but also on protecting your apps from any interference, plus on a smart monetization of additional 3rd non-google play party traffic, which might be actually huge.