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Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
In my apps I usually combine several ad networks. Admob has a very small eCPM, so Im using iAd + Mobfox + Admob for iPhone and Mobfox + Admob for android.
It really depends on what your app is for, does, etc. For instance I develop live wallpapers. So I would need an ad company that would work with live wallpapers not necessarily a "regular app".
Personally I use leadbolt:
The only ad type from them I use is the notification ad. They offer different types this one works for me. Since my live wallpapers aren't traditional apps that users enter this works great since it will display a small ad in the notification bar that is easily "cleared" if the user chooses not to click it. They are not forced to click, etc. This means your users wont leave a lot of those spam 1 star ratings. Its also easy to implement with eclipse. You can also set how often the users see the ad (in days).
They have a good payout plan and i'm not greedy so the starting low earnings is ok because it grows with your user base. Permissions needed for this company is 5. Standard number for most apps.
The second company I just started using is StartApp.
They pay on an per install basis not by ads. So for each US install of your app you get $.055. So if you get 1000 US installs thats $55USD. They pay a lower amount for non us installs i believe its $.04 and $.01 for returning users meaning if a user has one of your apps installed and download another with start app in it you make $.01 not $.055.
This one is a little more tricky however because the user must accept the terms when they install your app for you to get credit. Once they do that they get a search icon, browser bookmark, and one other thing. All of which can be deleted right then after install without effecting your app or your pay. As long as they accept the terms you get paid.
Permissions needed for this company is 15 i believe. Which most are just to access the settings of the different third party launchers out there and not listed in the Google play store listing.
Startapp doesn't generate as many bad or negative reviews as others.
All in all im happy with both and haven't gotten any negative reviews since implementing either. However just started using Startapp 2 days ago so ill wait and see how that does.
You can use either of these along with other companies at the same time. I use leadbolt and startapp in some of my apps at the same time.
One thing you should also keep in mind is your users' privacy. Don't forget you bundle those ad modules with your own app -- so they also have access to everything your app has access to. And some networks make use of (or rather abuse) this. Also, it makes it harder to explain your app's permissions to the user -- not everybody is satisfied by "well, that's just for the ads".
Some useful readings on this include:
Android Adware abusing permissions, Collecting more than they need
How to Curb Aggressive Mobile Ad Networks
Android ad networks found accessing users’ private data
Android apps and advertising: A bit too cozy
Again: while some ad modules require too much permissions themselves (you can check that e.g. at Top Mobile Ad Networks), some additionally abuse the permissions your own app needs.
Ad networks = profit from free apps. Android users do not like paying for apps so thats the smartest way to be paid for the hard work while development process
Ad networks are a great way for you to make solid revenue on android
In my experience I would say:
Good for Admob
Less than sufficient for Startapp (dropped a lot after the Google's changes )
Hi,
Being an ad network, we understand such concerns. There are app developers who look for different way to monetize via (their) app. Ad networks help them to do it in easy way. Ad networks facilitate app developers with right solution.
For any app developer, there is nothing more gratifying than app monetization, and that's what Ad networks do. We help app developer to monetize well.
That's the problem really, comparing Leadbolt against Admob is not an apple vs apple comparison. One is a push network (plus in-app and icon and walls, etc.), another is in-app banners.
As a benchmark... In July last year I made over $300 from referral revenues, this month, it stands at $4 from over 200 referrals. These numbers do indeed speak for themselves.
As I always say, some ad networks work great for some people, maybe this works for you. Maybe Leadbolt works for many others too, and if it does, I'm happy for you.
It just doesn't work for me... too bad...
Thanks guys, this thread is what I'm looking for.
chongnyen said:
Hi all,
I would like to seek your feedback on your experience with mobile ad networks. Should I be engaging the big players like AdMob or can I go to smaller ad networks? They all look the same to me, offering the same services.
Cheers!
Click to expand...
Click to collapse
I prefer to use big player.. for big player usually give you a smaller ecpm, but there is scam potency for smaller ad network..
don't want to take risk for that..
as changing ad provider means we must update our apps in play store, if we just say that our update is only change the ad provider, our user won't be interested to update their apps.. we must make significant update in the codes to.. that means times too.. while we all know.. times is precious and expensive too
Hey guys,
On 6th of august, I released my first android application at google play. So far, it generated lots of downloads. Since the app is free to download I´m trying to make some money with admob. I´ve placed an ad banner at the bottom of the app, a small one though. I´m not forcing anyone to click on the banners and didn´t place it somewhere near to a button.
And now comes the thing: In admob, I have a CTR of ~9, and my eCPM is at over 3 USD. From what I heard from other developers, these values are insane, much higher than the average.
Now my fear is to get banned from admob, I´m even not figuring on the money anymore. By now, I set the refresh rate to 30 seconds which gave me a slightly lower CTR of 7.5 at least. But that doesn´t "solve" my problem..
Could you maybe share your experiences with admob´s CTR and eCPM?
Please note that my app is generating around 10 000 app impressions per day which results in around 900 clicks or so.
Forgot to add this screenshot: 250kb.de/u/130812/j/tUb3UOtWOoZw.jpg
Fer Dinand said:
Hey guys,
On 6th of august, I released my first android application at google play. So far, it generated lots of downloads. Since the app is free to download I´m trying to make some money with admob. I´ve placed an ad banner at the bottom of the app, a small one though. I´m not forcing anyone to click on the banners and didn´t place it somewhere near to a button.
And now comes the thing: In admob, I have a CTR of ~9, and my eCPM is at over 3 USD. From what I heard from other developers, these values are insane, much higher than the average.
Now my fear is to get banned from admob, I´m even not figuring on the money anymore. By now, I set the refresh rate to 30 seconds which gave me a slightly lower CTR of 7.5 at least. But that doesn´t "solve" my problem..
Could you maybe share your experiences with admob´s CTR and eCPM?
Please note that my app is generating around 10 000 app impressions per day which results in around 900 clicks or so.
Click to expand...
Click to collapse
that's really insane, CTR of 9! I think that your users are very excited about ads haha. I think that the reason it maybe the low number of users but this still a lot haha. Do you have a good retention ratio during the time? it's very important to keep users for long terme. I think that it will decrease by the growing numbers of users. I wish you to keep these insane numbers and make more profits :good:
I suggest you use several Ad networks to improve your earning and reduce the risks.
One day, I got banned for no reason and lost an $300. I tried sending Google my appeal but the result was just as people said: there was no reply or explanation. $300 is not cancer so i'm still optimistic but the incident made me wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
after combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, variousa ads format, and swift payment. You can find it by googling "ads.appota".
Best of luck, mate!
Hi Guys,
I have been using Admob for half a year and I'm about ready to start mediation to protect myself in case I get banned. I have been looking at MoPub and I tried to implement Admob with it and it just didn't work. So I came to this forum to ask all of you what is the best way to do mediation on Android. I have global audience (80 percent from US, 20 percent from the rest of the world).
Thanks!
Hey.
I had the same problem and I just added admob and mopub to my app. I uses a web database to configure which ads the app would load. On app start I would check the database and question it which ad I should show. After this I just loaded either mopub or admob
We enabled AdMob's mediation a few months ago, started with an extra account at Millenial Media in an attempt to increase prices, but so far it kinda falls below our expectation. Fortunately enabling AdMob's mediation is painless, integrating the MMSDK took only a day of work so it's not a lot of lost time either.
Booink said:
We enabled AdMob's mediation a few months ago, started with an extra account at Millenial Media in an attempt to increase prices, but so far it kinda falls below our expectation. Fortunately enabling AdMob's mediation is painless, integrating the MMSDK took only a day of work so it's not a lot of lost time either.
Click to expand...
Click to collapse
I can confirm: adding mediation didn't increase my revenue. I think mediation is not for small companies and indie developers, it is for big companies, when each 0.01$ in RPM is critical.
Mikhail77 said:
I can confirm: adding mediation didn't increase my revenue. I think mediation is not for small companies and indie developers, it is for big companies, when each 0.01$ in RPM is critical.
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Click to collapse
Hmm I read mixed results here, some say It worked for them fine. Maybe give it some time.
I think, if you choose right ad networks for mediation, it will work perfectly. First it should be some premium network and second network will take care of the rest...
Hello guys,
i have an android app with ~ 0.30-0.20 ecpm, with admob only, in google play shopping category.
1 472 995 printing the last month (90% in France).
Their is a banner at the bottom of the screen, no interstitial.
My ecpm is very low since the new year (0.22 - 0.18).
Did you have the same problem in France or EU ?
Have you got some hint to increase that ecpm ?
Wich network is really effective in my country ?
I heard about mobFox, is that really good for mediation with admob sdk ?
Thank you
I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads
Forsbit said:
I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads
Click to expand...
Click to collapse
Hi Forsbit,
Thank you for the answer, i will try to integrate FAN.
Abalone49 said:
Hello guys,
i have an android app with ~ 0.30-0.20 ecpm, with admob only, in google play shopping category.
1 472 995 printing the last month (90% in France).
Their is a banner at the bottom of the screen, no interstitial.
My ecpm is very low since the new year (0.22 - 0.18).
Did you have the same problem in France or EU ?
Have you got some hint to increase that ecpm ?
Wich network is really effective in my country ?
I heard about mobFox, is that really good for mediation with admob sdk ?
Thank you
Click to expand...
Click to collapse
Hey Dude!
1) The problem of lower eCPM at the beginning of year seems to be common for major networks. Usually it's connected with the advertiser's budgets. Most money were spent by the end of last year and the budgets for '16 are planning and setting in the beginning of the year. I think that performance will get better by the end of feb- beginning of march
2) I haven't seen your app, but anyway i wouldnt recommend banner ads and that's why: small banners are quite disturbing and look terrible in games. If you have a game - the best format is rewarded videos, it's a king's move cause it helps to monetize more users and make them loyal. People watch ads and get their bonus/reward/skin or coins. All are happy and eCPM is higher. BUT if u have a utility app, for instance, banners might work, but their eCPM is still not the best. From this point of view i'd stick to relatively new native ads. They look really natural and corresponding to the app's interface. That provides higher eCPM.
3) The most obvious hint for higher eCPM is to spend your app's traffic effectively. The idea is to cover more networks according to definite priorities you have. Mediators deal with this, i've already tried some and all of them have strong and weal points.
3) I tried MobFox and it did't impress me at all. Complicated SDK integration, ****ty documentation and total absence of tech support. Still the numbers were better than HeyZap's. Also tried different manual settings of traffic waterfalls for different networks and it takes almost all the time. To my experience, the best solution for now is Appodeal. They cover dozen of networks in one account, providing higher eCPM because of auction-based algorythm.
4) Briefly about my experience. I have an simple arcade game, it's a kind of music clicker. To show ads I use Appodeal linked up with my AdMob account and it works perfectly. The geo are mostly: Mexico, Spain, France, Italy. In my game you can level up and unblock new tracks (music) for coins. So I'm using rewarded video at the moment (earlier I used unskip video and interstitials). Gamers can see the video when needed, so they could get coins. It's also cool to show rewarded video randomly (in fact with a balanced frequency), so that people would perceive them as a bonus, though they get the reward only after watching the video and it's all about psychology)))) All in all the average eCPM for video last week was $2-2.3 in the geo i mentioned. When i used interstitials, their eCPM was $1-1.2. And if you have a utility app, Appodeal also supports native ads and native video.
beetlebum77 said:
All in all the average eCPM for video last week was $2-2.3 in the geo i mentioned.
Click to expand...
Click to collapse
LOL, just doesn't heard anything about Appodeal, but looks really intersting. How long do you use it? Do they have any opportunity to launch cross promotional campaigns?
I have mostly the same GEOs in my app, right now I use Fyber for videos, but eCPM is much lower.
KoooperGames said:
LOL, just doesn't heard anything about Appodeal, but looks really intersting. How long do you use it? Do they have any opportunity to launch cross promotional campaigns?
I have mostly the same GEOs in my app, right now I use Fyber for videos, but eCPM is much lower.
Click to expand...
Click to collapse
i'm using appodeal for half a year and what really surprised me is that my revenue and ecpm remain quite stable. i mean that some networks like fyber tend to reduce performance in the app after several months in order to get more profit from a dev. appodeal's logic seems to be quite transparent and clear to me unlike fyber's or heyzap's. and yes, they do have an interface for cross-promo campaigns, works great.
beetlebum77 said:
i'm using appodeal for half a year and what really surprised me is that my revenue and ecpm remain quite stable. i mean that some networks like fyber tend to reduce performance in the app after several months in order to get more profit from a dev. appodeal's logic seems to be quite transparent and clear to me unlike fyber's or heyzap's. and yes, they do have an interface for cross-promo campaigns, works great.
Click to expand...
Click to collapse
Just signed up by the appodeal gonna add their sdk with the new update. will share the experience in this thread. Thank you for aiming.
Forsbit said:
I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads
Click to expand...
Click to collapse
Hi Forsbit,
did you use the fan adapter for admob provided here ? developers.google.com/admob/android/mediation-networks
Or an other ?
thank you
Abalone49 said:
Hi Forsbit,
did you use the fan adapter for admob provided here ? developers.google.com/admob/android/mediation-networks
Or an other ?
thank you
Click to expand...
Click to collapse
Yes, I am using adapter provided by admob.
0.6 - 0.8 FR
Forsbit said:
I have eCPM $0.49 in France for a banner ad.
You need to add at least one more ad network via AdMob mediation and Select "Optimize AdMob Network" to maximize total revenue. The real-time eCPM will be used to automatically position the AdMob Network in the mediation stack.
I am using Facebook Audience Network, it has $0.42 eCPM for banner ads
Click to expand...
Click to collapse
I have 0.6 - 0.8 for small banner in France, in general in EU around 0.65 (using appodeal mediation)
Robert_RT said:
I have 0.6 - 0.8 for small banner in France, in general in EU around 0.65 (using appodeal mediation)
Click to expand...
Click to collapse
Sounds good, btw did you try their native ads by chance? I'd be grateful if you could share some of your numbers for France
Try Heyzap
Abalone49 said:
Did you have the same problem in France or EU ?
Click to expand...
Click to collapse
I have the same problem in Poland. Since January payment per click is twice less than last year.
Abalone49 said:
Hello guys,
i have an android app with ~ 0.30-0.20 ecpm, with admob only, in google play shopping category.
1 472 995 printing the last month (90% in France).
Their is a banner at the bottom of the screen, no interstitial.
My ecpm is very low since the new year (0.22 - 0.18).
Did you have the same problem in France or EU ?
Have you got some hint to increase that ecpm ?
Wich network is really effective in my country ?
I heard about mobFox, is that really good for mediation with admob sdk ?
Thank you
Click to expand...
Click to collapse
In my app, i do not afix my banner at static position, each 5 days, i change banner postion to other ( top -> bottom, or bottom -> top ) with every change, ecpm increase about 0.2 to 0.6$
I can not tell why, but i readlly work for me
Hi,
I've publish my 1st app about 3 months ago, and the ecpm is almos 1.00 euro.
It is a static banner on the bottom, refresh rate is the default one : 60 s.
But I'm just at the beginning (small number of impressions), I may not have enough data for a relevant statistic.
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day
There really is no "best" network. All ad networks have their ups and downs. They'll have a good campaign, then it will end, then later they'll get another, and so on. It's best to have multiple networks and mediate them. That way you get the benefit of the ups, and can mitigate the downs.
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marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Click to expand...
Click to collapse
The best you can do is ad mediation. This allows you to integrate several ad networks in one SDK.
You also want to think about which ad formats are you using when choosing which networks to activate. Take a look at Appodeal's Performance Index on ad networks by country and device to get a better idea of what works best.
I can make it for you [emoji120]
Sent from my iPhone using Tapatalk
Better to have more than 1
marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day
Click to expand...
Click to collapse
There's a lot of great ad networks out there each with their own advantages and disadvantages. it all really depends on your type of app and what your goals are.
Admob are great for global fill and can pretty much give you close to 100% of all your ad inventory. But there are ad networks that will give you maybe 60% but at a higher CPM rate. Rather than using one or the other, use both.
60% filled from the higher CPM network then fill the 40% using admob. Same fill as you were getting before but more revenue. So yeah, have more than one ad network.
I do agree with yvonne. and maybe consider a mediation platform. That way you have the choice of using multiple ad networks and they will be able to advise on what ad networks would be the best.
If you want, I can have a look at your app and offer some advice.
Peace,
Thelap
marwa90 said:
Hi guys , i just release a game on playstore and appstore , i have ad from Admob ,
I read on the internet that the best way to increase your revenue is to put in your game more that one ad network , it's that true ? if yes , please tell me , which is the best ad network
Thanks
Have a great day
Click to expand...
Click to collapse
of course the best way for you is add a bunch of SDKs, make a waterfall and optimize the performance of all this stuff. Or you can simply use some mediation network, which will do all of this for you.
But it is also good to keep in mind, that most of your traffic will be, basically, stolen, your app hacked and ads removed or replaced by other ads. That's sad but true. That's why I would recommend you to check out Addvertize - this is a technologically cutting edge new project that is focused not only on serving best performing ads, but also on protecting your apps from any interference, plus on a smart monetization of additional 3rd non-google play party traffic, which might be actually huge.