[Q] App promotion via AdMob (bad conversion) - Mobile Ad Networks

Hi guys...
I don't know where else to ask, so I thought maybe some of you guys could help me out.
A while ago I made a free2play online game, and published it on Play Market. After my game was gone frome the Top New Free chart, the downloads has dropped significantly, so I decided to advertise my app via AdMob.
After the game has been promoted to 40K users, I've had... 15 new downloads in total. I'm sure Google would not cheat, as there were lots of others that have promoted their apps this way. Also, the referral link I've been using is working fine as I checked it myself. But I decided to double-check and purchased 5000 banner-clicks from the guys that has an Android app with lots of users. And I've had 3 downloads out of that.
So I was wondering... Is it possible that due to some software, or locale, or hardware, or any other issues, something could prevent people from downloading my game over the refferal link? What could be those issues? Or is this a real conversion rate? If you had used AdMob, what conversion rate did you have?
Any suggestions are much appreciated.

I had a similarly bad experience on admob as well. I wouldn't advise promoting your app there unless you've got extra money to spare.
Also, I've realized that the type of ad you put on there will have an impact. If you choose their standard ad, you will get the benefit of double tap verification and avoid accidental clicks. If you put a custom ad, you will lose that safety feature because a single click will open up the referral link.

Try pay-per-install services
I have the same situation in Admob. My best experience was with AppBrain. You pay for installs not for clicks.

I got the same problem too but eventually solve it by switching from CPM to CPI. However, the incident made me wonder: "should I always depend on Admob?".
So I decide to combine several Ad networks. It works. And I realize something about Admob:
Pros: It is reliable and has huge users database. Admob is backed by Google - a prestigious corporation who tracks every steps of anyone who use its service.
Cons:
- Its eCPM is low (I don't know exactly why but everytime I try another Ad network, they outperform Admob in terms of eCPM. I guess that Admob know it has advantages over competitors when it comes to reputation and users database, so It charge advertisers and publishers more)
- Its ban users more frequently. (Some of my friends' accounts got banned because Google thinks they was cheating, while infact he didn't. It was very difficult for him to reach Google support to recover his accounts).
after combining Admob and with Airpush, Leadbolt, StartApp, ChartBoost, I end up with Adsota - a lesser known ad network. Adsota is an has much higher eCPM, 100% fill-rate, and swift payment, various advertisng forms. You can find it by googling "ads.appota".
Best of luck, mate!

Related

[Q] Anybody use Admob?

Hi!
I am now trying to implement admob ads in my android apps.
Test ads can be shown in the emulator properly in test mode.
However, when i disable test mode (remove the setTestDevice code) and try to display the live ads, no ads can be shown in both emulator & real device. In log can, a log claimed that there are no ads to be displayed.
In the admob screen, I found that the Fill rate is always 0%. I wonder is this the reason I got no ads to be displayed? If yes, how can i improve the fill rate?
Thanks!
hi, i just started using ads a few days ago and had the same problem, the app needs to be realeased and then used for a bit to increase the number of "requests" (a request is made everytime the program tries to access a new ad), once the # of request increases then the fill rate will increase (e.g. my one app was released friday and has had over 4,000 requests and the ad rate is about 57%). once the fillrate gets higher then you'll start seeing ads... you can go to the sites/apps section on admob (where it shows revenue and stuff) and go to your app and click "reporting", which gives you all the statistics of that app, the "impression" category tells you how many times ads actually showed up.
Thanks For your reply!
One more thing i want to know: does admob pay by impressions , or pay be clicks?
If only user clicks can generate revenue, then wt's the use of impressions?
xaiai said:
Thanks For your reply!
One more thing i want to know: does admob pay by impressions , or pay be clicks?
If only user clicks can generate revenue, then wt's the use of impressions?
Click to expand...
Click to collapse
Admob pays by clicks (at least in my case).
And as hyperbyteX stated, you need to release the app and wait a bit (depending on how popular it is) before you see any live ads.
Hope that helps
Im not sure I understand what you mean by what's the "use". Admob gives very detailed statistics about requests, impressions, CTR, eCPM and clicks. If you aren't interested in knowing those other fields, then ignore them. Most people are interested to see that kind of stuff though.
Impressions help you see how effective your Ads/ad placement is. Also sometimes Admod does not have any Ads to give to you(No one has bought ads that are targeted at you), thats why you don't always see ads.
HA~ I understand now~
Thanks for you guys' help~
nonini said:
Impressions help you see how effective your Ads/ad placement is. Also sometimes Admod does not have any Ads to give to you(No one has bought ads that are targeted at you), thats why you don't always see ads.
Click to expand...
Click to collapse
Thank you that answered my question also because I have noticed that sometimes my app displays ads sometime not. Good to know that thats the reason.
Consider switching another Mobile Ad Network?
First time using Admob, I have the same problems like you. After do some research and try some other ad network, I recommend Adsota as an alternative. its eCPM is much better than Admob. It has quick and smooth payment. Work for IOS and Android and 100% Fill-rate. Adsota works better for me and I think It could work better for you. Give it a try.
You can find by googling "ads.appota".
Best of luck, mate!

Leadbolt low eCPM and other AdNetworks

Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
I develop Android apps since about 6 months. I've been including simple banner ads by AdMob in the first months, then I decided to multiply my ads because of the very low earnings I get.
AdMob gives me as low as 6$/day for 7 apps that have summed over 100.000 downloads. It does not look very fair.
Then, I decided to add interstitials and appwalls by LeadBolt. Appwalls are intended to be only on user-request (so triggered by a button or a menu) while interstitials appear on their own in certain fair moments of the life cycle of the app.
At the beginning it appeared to me that I would have at least doubled the AdMob earnings, but after few days the earnings by LeadBolt have gone lower and lower. Now I earn a misery like 1$/2$ per day and users start complaining about too much ads.
What is incredible to me is that I very often see hundreds of clicks, thousands of impressions, and zero earnings. Not just LOW, but zero!
I talked with the (very present and very quick) LeadBolt service trying to understand why earnings are so low and why they oscillate so much. And why should I sell clicks for 0$... what kind of bid is that?
I had very techincal explanation that frankly did not convince me (or maybe I did not understand them). Anyway the problem remains.
I am putting my work in bad light to my users for what it appeared to be 10$-20$ and turn out to be 1$/day, and I give clicks away for nothing.
Still, everywhere I read about LeadBolt as one of the most profitable, if not the best, ad network out there.
Anyone had this kind of problem with LB? Anyone could suggest me?
Talking about other networks, currently I am valutating to add StartApp for searchicons and AirPush for push ads, do you think that it's a good choice? Should I use AdMob mediation also, or LunarAds, or is it just a waste of time?
Thanks for all to all.
Beppi's said:
Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
I develop Android apps since about 6 months. I've been including simple banner ads by AdMob in the first months, then I decided to multiply my ads because of the very low earnings I get.
AdMob gives me as low as 6$/day for 7 apps that have summed over 100.000 downloads. It does not look very fair.
Then, I decided to add interstitials and appwalls by LeadBolt. Appwalls are intended to be only on user-request (so triggered by a button or a menu) while interstitials appear on their own in certain fair moments of the life cycle of the app.
At the beginning it appeared to me that I would have at least doubled the AdMob earnings, but after few days the earnings by LeadBolt have gone lower and lower. Now I earn a misery like 1$/2$ per day and users start complaining about too much ads.
What is incredible to me is that I very often see hundreds of clicks, thousands of impressions, and zero earnings. Not just LOW, but zero!
I talked with the (very present and very quick) LeadBolt service trying to understand why earnings are so low and why they oscillate so much. And why should I sell clicks for 0$... what kind of bid is that?
I had very techincal explanation that frankly did not convince me (or maybe I did not understand them). Anyway the problem remains.
I am putting my work in bad light to my users for what it appeared to be 10$-20$ and turn out to be 1$/day, and I give clicks away for nothing.
Still, everywhere I read about LeadBolt as one of the most profitable, if not the best, ad network out there.
Anyone had this kind of problem with LB? Anyone could suggest me?
Talking about other networks, currently I am valutating to add StartApp for searchicons and AirPush for push ads, do you think that it's a good choice? Should I use AdMob mediation also, or LunarAds, or is it just a waste of time?
Thanks for all to all.
Click to expand...
Click to collapse
Using push ads you risk to get a lot of bad reviews and some antivirus app thinks that it is malware.
I wanna to know what is the best AdNetwork too.
This is not good new's, i just started using leadbolt as i heard a lot of good stuff about them aswell! Keep us updated as i'm interested to see if things pick up for you with them.
Beppi's said:
Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
I develop Android apps since about 6 months. I've been including simple banner ads by AdMob in the first months, then I decided to multiply my ads because of the very low earnings I get.
AdMob gives me as low as 6$/day for 7 apps that have summed over 100.000 downloads. It does not look very fair.
Then, I decided to add interstitials and appwalls by LeadBolt. Appwalls are intended to be only on user-request (so triggered by a button or a menu) while interstitials appear on their own in certain fair moments of the life cycle of the app.
At the beginning it appeared to me that I would have at least doubled the AdMob earnings, but after few days the earnings by LeadBolt have gone lower and lower. Now I earn a misery like 1$/2$ per day and users start complaining about too much ads.
What is incredible to me is that I very often see hundreds of clicks, thousands of impressions, and zero earnings. Not just LOW, but zero!
I talked with the (very present and very quick) LeadBolt service trying to understand why earnings are so low and why they oscillate so much. And why should I sell clicks for 0$... what kind of bid is that?
I had very techincal explanation that frankly did not convince me (or maybe I did not understand them). Anyway the problem remains.
I am putting my work in bad light to my users for what it appeared to be 10$-20$ and turn out to be 1$/day, and I give clicks away for nothing.
Still, everywhere I read about LeadBolt as one of the most profitable, if not the best, ad network out there.
Anyone had this kind of problem with LB? Anyone could suggest me?
Talking about other networks, currently I am valutating to add StartApp for searchicons and AirPush for push ads, do you think that it's a good choice? Should I use AdMob mediation also, or LunarAds, or is it just a waste of time?
Thanks for all to all.
Click to expand...
Click to collapse
In Leadbolt, advertising inventory is a combination of Cost Per Click (CPC), Cost Per Install (CPI) and Cost Per Action (CPA) ads. CPC ads will earn revenue as soon as the ad is clicked by the user. However, CPA/ CPI ads are paid on the basis of a conversion, which varies based on the ad type, but can include installing an app, calling a phone number etc.
If a CPA/ CPI ad receives a click, but there is not a conversion (for example, the advertised app install ad is clicked on, but the user does not install the app) then LeadBolt does not earn revenue and revenue will not be added to your account. If your account has registered clicks, but is not yet receiving any revenue, it is most likely that the user has clicked on a CPA ad, but did not complete required action to indicate a conversion, such as installing an app.
With Leadbolt model, I think we must have huge of requests and clicks from user, then we can get revenue! You should try Airpush Smart Wall, in my case it's better than Leadbolt!
Leadbolt has low eCPM for me too.
Use Admob of MobFox instead.
'ad.leadboltads.net' is Malware
Beppi's said:
Hello everybody.
I'm a noob. As stated by the video that I saw when registering Hope to be not banned for my very first message
Click to expand...
Click to collapse
This is from my posts here, and my experience from apps using Leadboltads as a {content removed} conduit for malware.
If you align yourself with these people, this is what you can expect.
LINK (to this post): http://forum.xda-developers.com/showthread.php?p=48461948#post48461948
" LEADBOLTADS IS MALWARE,,,DO NOT GIVE THEM ANYTHING!
My browser started popping open on reboot/start up to 'ad.leadboltads.net' page full of apps and advertising.
This behaviour is known as malware.
Lookout Security & Antivirus found mine in ChargeBar Free Edition,
ChargeBar came embedded in the NottachTrix 2.3.0 ROM.
I installed it (NottachTrix) and it (ChargeBar) didn't update for 3 months, then, BANG.
I've deleted ChargeBar's update, moved it from system apps to apps, deleted it, and the browser pop open 'ad.leadboltads.net' still persists.
Lookout Security & Antivirus can not find the new location of the malware, they do not have a forum.
By the very definition and behaviour, this is malware, and, ChargeBar (Asgard Casino Apps) is involved in the distribution of malware.
Asgard Casino Apps distributes 34 apps that behave this way.
They are using Google Play Store to distribute this malware, abet, that app is benign in its origin, its a pipeline, or conduit for malware.
Sneaky F##kers aren`t they.........
#1) I would like to get this crap off my phone.
#2) I need to bring this to Google's attention, and have the developer and apps banned from the Play store.
Sooo, starting with #1,,,how do I get this crap off my phone!
NOTE:
I will be linking to this post in the NottachTrix post, I'm asking the developers to to move ChargeBar from the ROM zip.
My MBAM forum post: https://forums.malwarebytes.org/inde...06#entry764184 "
And you wonder why your returns are low?
Ask yourself this: Am I involved in the distribution of Malware?
Leadbolt offers mostly CPI ads, whereas AdMob CPC ads. The difference between CPI and CPC ads is that in the former that user has to click and install the app!

How do you advertise in your apps?

Hi! I'm Dylan, the xda intern :victory:
I'm doing some research on how devs monetize their apps. We're currently exploring ways to help you make more money from your apps and we'd like to find out about what you currently do. If you could please, please take this short survey, it would be much appreciated! We promise to keep everything confidential; in fact, the survey is anonymous.
Thanks again! :laugh:
~dylan
Gave the survey.
Where can i see the results?
ablawle which
Make an account in Admob by google. And read this monetization in developer.android
Forums
Posting on forums or other websites that allow it.
Today in this competitive world whether you have an iPad app...., Android app or any Mobile app you need to advertise to make people know about your app. very important factor for advertising your app is effectively determining where and how to advertise your app.effective app advertising requires mainly 4 key areas....
Brand
Buzz
Balanced opportunity
Social Media support
I have the same problem.
2 weeks ago I published an Android app but very few people tried it.
The market is full of apps so it's hard to acquire visibility.
So I'm looking for websites to advertise it.
admob sucks
I have like 40,000 plus downloads on admob. got like 9 dollars. U don't need to advertise. Just pick a name. They will find it. The market is large
Posting on forums, when allowed
Contacting websites and suggesting the app for review
Using admob for monetization
We tried admob too, no luck there. Posting on forums (where allowed), trying to make a good icon and description and looots of luck
we tried getting some reviews done too, but didn't see any rise in downloads. Also we got into a printed medium too, which didn't seem to have much impact either.
posting it on social network like google+,fb+twitter+forum is way better than admob
Yes idlike to know this
Sent from my GT-I9070 using XDA Premium 4 mobile app
One major problem, (for example with google play) is that they dont actually give a chance
for new developers to promote their applications
Our apps hide under a pile of dozen of others.
One sulution
A random application could be featured on the main entry page every hour.
This will balance the major companies promoting their stuff. And if the app is good, it wil get
the hype to climb up
Unfortunately we dont see that comming soon.
carbonpeople said:
One sulution
A random application could be featured on the main entry page every hour.
This will balance the major companies promoting their stuff. And if the app is good, it wil get
the hype to climb up
Unfortunately we dont see that comming soon.
Click to expand...
Click to collapse
And why? Because there are lots of crappy apps out there. I'm glad (even from a developer standpoint) that this won't happen.
nikwen said:
And why? Because there are lots of crappy apps out there. I'm glad (even from a developer standpoint) that this won't happen.
Click to expand...
Click to collapse
a) Half of the apps in google play are NOT crap. Have you seen them promoted ?
I can point to some excelent apps (better than the well known competition) with
so little downloads that looks suspicius
b) Even imdb has a heuristics system to remove biased/suspicius rankings, so surely
google can do that. A crap-free promoting system can be created
But it seems that
1. Either major companies want to clear out small competition on google play
or
2. Or... some developers created a good highly-downloaded app and had their
idea stollen from somebody else who created a better one, and want
to push new competition out of the way
Either way...
carbonpeople said:
a) Half of the apps in google play are NOT crap. Have you seen them promoted ?
I can point to some excelent apps (better than the well known competition) with
so little downloads that looks suspicius
Click to expand...
Click to collapse
Of course, there are many good apps. I even think that this is the majority.
And I've seen those great small apps, too. (But most of them got lots of downloads within a few months. It took some time but if the app is good and unique, you will get your downloads. )
b) Even imdb has a heuristics system to remove biased/suspicius rankings, so surely
google can do that. A crap-free promoting system can be created
But it seems that
1. Either major companies want to clear out small competition on google play
or
2. Or... some developers created a good highly-downloaded app and had their
idea stollen from somebody else who created a better one, and want
to push new competition out of the way
Either way...
Click to expand...
Click to collapse
I think that it is Google that doesn't want to promote the small apps.
If they did it randomly, most apps (not all!!!) would get less downloads than the bigger ones.
If they selected the small apps by hand, it would be very expensive and they wouldn't know where to start.
If they choose the big ones with many downloads (like now), they can be sure that they will get many downloads. And with downloads comes money.
I don't think it's fair, but I can't think of a better and still efficient method to select the small apps which generates as much income as the system does now.
~dylan said:
Hi! I'm Dylan, the xda intern :victory:
I'm doing some research on how devs monetize their apps. We're currently exploring ways to help you make more money from your apps and we'd like to find out about what you currently do. If you could please, please take this short survey, it would be much appreciated! We promise to keep everything confidential; in fact, the survey is anonymous.
Thanks again! :laugh:
~dylan
Click to expand...
Click to collapse
well, i dont think ist good to use ads in an app anyway. better use "donations" or "Pro" Versions since ads will make your Reviews and Ratings worst.
mynote said:
well, i dont think ist good to use ads in an app anyway. better use "donations" or "Pro" Versions since ads will make your Reviews and Ratings worst.
Click to expand...
Click to collapse
A combination of approaches work best. Having a facebook presence helps. Some of the very successful apps integrate with facebook very well. Some games tend to grant more time/lives if you share or like on facebook (Candy Crush, for example).
Depending on the app, limited-time trial versions are quite effective.
Agree that plain ads can be problematic as they can lead to poor reviews.. that in turn can hit your G. Play ranking and lead to fewer downloads.
Hi guys! Interesting discussion. Actually there are number of general ways to monetize an app:
Paid applications. You create an app that will charge a certain amount from the beginning.
Freemium. A software product can be downloaded free (so-called 'lite' version), while its extended, 'premium' features and services are offered for a payment.
Subscription (paid access). This monetization model originates from real magazines and newspapers, and is also very widespread.
In-app purchases.
Ad banners, texts, videos - this monetization model is constantly growing, encompassing the market of free applications.
User base. When the free software you own finally becomes popular, wins an audience, it can also be used for further monetization.
MobiDevCorp said:
Hi guys! Interesting discussion. Actually there are number of general ways to monetize an app:
Paid applications. You create an app that will charge a certain amount from the beginning.
Freemium. A software product can be downloaded free (so-called 'lite' version), while its extended, 'premium' features and services are offered for a payment.
Subscription (paid access). This monetization model originates from real magazines and newspapers, and is also very widespread.
In-app purchases.
Ad banners, texts, videos - this monetization model is constantly growing, encompassing the market of free applications.
User base. When the free software you own finally becomes popular, wins an audience, it can also be used for further monetization.
Click to expand...
Click to collapse
And which one do you prefer?
nikwen said:
And which one do you prefer?
Click to expand...
Click to collapse
Actually we develop mobile apps for our clients, so it's monetization is their decision.
One of the most widespread one is freemium, but like other models it has its limitations.

[Q] Does anyone know a truly good Ads platform?

Recently I was trying hard to find a mobile ads platform however it ended up pretty frustrated. It seems non of them support keywords or demographic targeting except choosing categories(racing, action etc.), genders or ages. In the end I can only turn to Facebook or Twitter for a more specific targeting (people who loves multiplayer and fishing, etc.)
Do you have same problem with me? Does anybody know any mobile ads platform that can allow me target those features?
Thanks in advance!
What about adsense? Works pretty well for me.
I've just started a campaign with AdMob and Facebook. The facebook ads move really slowly for now (40 impressions/day) and the AdMob campaign hasn't been approved yet but I will post my results once I know more.
Admob
admob is probably the best , i also like adbuddiz , but admob gives the best revenue.
I would suggest choosing an ad network with good support, that might prevent problems from the start. Try AdMob or MillenialMedia. Mobfox is good as well!
We use Applovin, Chartboost and Vungle video ads. Admob is also a good choice.
Tried Adbuddiz, but were not so happy with perforance.

Low budget for marking

Hi all,
I have low budget for the marking of my new game that i will publish soon
I have only $200 , is that amount will effect or i will just spend for nothing ?
and how i can use them ?
Thanks
It would be very easy to throw that money away. It won't do a lot, all told. Focus instead on the app, encouraging people to review it positively, managing bad reviews, building up a good relationship with an initially small number of users so that they'll tell their mates and build your numbers up. Talk to people for whom your app solves a problem. They don't exist? Well, there's your problem and $200 of marketing won't help
Ryan.T.Student said:
It would be very easy to throw that money away. It won't do a lot, all told. Focus instead on the app, encouraging people to review it positively, managing bad reviews, building up a good relationship with an initially small number of users so that they'll tell their mates and build your numbers up. Talk to people for whom your app solves a problem. They don't exist? Well, there's your problem and $200 of marketing won't help
Click to expand...
Click to collapse
Ryan has an important point: actually, adwords, facebook ads, *can* bring some result but at a too much heavy cost. I have tried them and my cost per install was like $5 to $10, for free apps...
Prompting users to review your app in your app works, but do it at moments when they achieve something positive with your app, like attaining a certain level in a game. Building a relationship is a key, i can't agree more to that
$200 is a low budget.
Try first the all free methods we all know are aware off (mailing, asking parents and friends to download and promote the app, posts on forums and so on).
Also try to exchange reviews with other developers (I'm always willing to do it, for instance).
And if your really want to boost the number of downloads of your games in order to look more attractive for users visiting your Google Play page, you can buy incentive installs from tapjoy (0.10 / install will give you up to 2,000 downloads (but I don't think it worth the effort, as vast majority will remove your app right after they get their rewards).
Here are some useful methods to increase downloads for consumer mobile apps:
• Application name-is unique
• Keywords-including related keywords, but be careful - don’t stuff every keyword into your app
• Make Facebook or Twitter page for your app and write story of your game there to attract every users
• Description. Your description is clearly the value of your App
Best of luck in your app business.

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