How to Promote Android Apps? - General Marketing & SEO

Hi, I'm a new app developer and I recently published my first app on the android market. Unfortunently I'm not getting any downloads besides those from friends. I've tried posted in app development forums like this one but that did not create an downloads. I also tried running an admob campaign and that did not create any downloads. I've been reading through the forums here and at other sites and it seems people won't download unless you have reviews and other people downloading. If others won't download because no downloads then nobody will download. I would really appreciate any advice. I'm not expecting or hoping for 10000 + downloads but I was hoping for at least 5 downloads since it's been almost 3 weeks now. Thanks for the suggestions.

go to smaller android blogs and ask them to review it. create youtube video and show how it works

This blog post documents my experience in App Marketing
This blog post documents my experience in App Marketing
http://karim-ouda.blogspot.com/2012/05/android-app-marketing-dumping-my.html

Submit your app to http://50bestandroidapps.com/
Submit your app to 50bestandroidapps.com
It's a good web site to get your apps promoted. :fingers-crossed:

the_main_app said:
Hi, I'm a new app developer and I recently published my first app on the android market. Unfortunently I'm not getting any downloads besides those from friends. I've tried posted in app development forums like this one but that did not create an downloads. I also tried running an admob campaign and that did not create any downloads. I've been reading through the forums here and at other sites and it seems people won't download unless you have reviews and other people downloading. If others won't download because no downloads then nobody will download. I would really appreciate any advice. I'm not expecting or hoping for 10000 + downloads but I was hoping for at least 5 downloads since it's been almost 3 weeks now. Thanks for the suggestions.
Click to expand...
Click to collapse
Increase SEO of app..
In app details, enter large no. of keywords related with the app. Also, enter name of other similar popular apps as keyword.
It'll not just increase visibility in built-in search results, but also on external search engines and curators!

I might be able to help?
If you are looking to get your app promoted, I actually own and operate a website called Droid App of the Day, so if you would like a free app review visit my site (I cant post links as am a new member). A google search won't fail you!

the_main_app said:
Hi, I'm a new app developer and I recently published my first app on the android market. Unfortunently I'm not getting any downloads besides those from friends. I've tried posted in app development forums like this one but that did not create an downloads. I also tried running an admob campaign and that did not create any downloads. I've been reading through the forums here and at other sites and it seems people won't download unless you have reviews and other people downloading. If others won't download because no downloads then nobody will download. I would really appreciate any advice. I'm not expecting or hoping for 10000 + downloads but I was hoping for at least 5 downloads since it's been almost 3 weeks now. Thanks for the suggestions.
Click to expand...
Click to collapse
Hello friend, I have the same problem as you! I also have a new android app, but cannot promote it properly. Could you please, share your experience on promoting your app. It would be interesting not only for me Good luck!

I have wrote this guide for people like me. I have wrote almost everything I tried when I was promoting my app.
http://obscurant1st.biz/blog/how-to-promote-android-app/

obscurant1st said:
I have wrote this guide for people like me. I have wrote almost everything I tried when I was promoting my app.
http://obscurant1st.biz/blog/how-to-promote-android-app/
Click to expand...
Click to collapse
Great article! Thanks for sharing this

Few words about google play app pronotion
Empirically, I determined that a new application has to be seen through search Google play. Search is all that we have without money for a marketing campaign.
Therefore,application should be optimized in the following order:
Application name in google play. This name may be different from the name displayed on the desktop device. The application name contains 30 characters, they should contain the main application keywords.
Description of the application must be clear and also contain keywords.
Attractive icons are very important.
The application must be beautiful and functional. No need to buy a device for $ 300-500 and install an ugly app. People want a beautiful application.
Publication of forums mentioned above.

Well if you don't mind paying for installations try appbrain. It features an option to pay per installation, for a small number of installations you can go as low as 0,20 per installation. They only allow to promote free apps though, and if your income is from ads you will probably not get your money back.
Other options are going to forums and telling the users about your app. Or contact review blogs. Appeggs usally posts good apps, or try app of the day blogs. But make sure your app is ready for the big public or else you might just end up getting bad reviews,

I wrote a little guide on how to promote your apps http://forum.xda-developers.com/showthread.php?t=2225125

I wanted to add that the guide that i've been using (a small one) and that lead our team to initially post a thread here on XDA is: http://karim-ouda.blogspot.kr/2012/05/android-app-marketing-dumping-my.html
Interestingly enough, the author of that guide has posted here as well!

So keywords actually do stuff then? I only tried it in one app, I didn't tell anyone I built or released the app. Not even one or two people and admittedly it has had 200 downloads.
I thought it didn't really do anything. Think I have to add keywords to all my apps descs now.

Be careful with keywords: http://droid-blog.net/2011/06/13/how-to-not-get-kicked-out-of-android-market/
This is also interesting: http://droid-blog.net/2011/07/11/four-reasons-why-your-app-wont-be-successful/
And for tips: http://droid-blog.net/category/aso-2/
Ok. It is all from the same blog but I found it very helpful.

Advertising is one option, the other is to advertise your app on various forums, facebook groups. Making youtube video is also a good practice. It avoids you negative reviews as user has already been aware of all app features.

First of all, I want to say that I have no experience in promoting Android apps. But I did some work in promoting websites for businesses, and I can suggest some things.
Key is a having a functional app. If users download an app which is half done and has disabled functions because they aren't done yet, they are going to uninstall it. Second suggestion, a great design is makes a difference for a lot of people whether they're going to install it or not.
When you have both those things, you can get on with actually promoting the app. I would search for an SEO copywriter to get the description for your app. SEO copywriters are specialized in optimizing texts for Google. And I would look into advertising on Facebook. I think you can actually promote your apps, and advertise only on phones. This way your advertisement will only be showed to people who are using Facebook on their phone. User will probably more tempted to install the app.

My app is now having more 1600+ downloads! I am planning to do a major update which might increase the app exposure!
EDIT: I would like everyone to know that I have started a free review service, so if anyone in the process of promoting thier android app, they could consider requesting a free review from me!

the_main_app said:
How to Promote Android Apps?
Click to expand...
Click to collapse
Hello to all.
You can promote your apps at Appsorg.com :good:
Appsorg.com - Helps you share and organize your Android apps from around the web.
ps - This is my first post at xda, but this is not a spam )
I really think this site will be very helpfully to all of us

App promotion
Thanks for all the interesting links and posts on app marketing ideas. We're a new app developer & in the same boat.
It seems that App Store Optimisation along with submissions to as many review sites as possible are good starting points. We started looking at pre launch strategies as well focusing on building up some marketing steam.
Check out pre apps. It's a pretty interesting idea. We also submitted to any app dev competitions and as many journalists as we could. Paid reviews are worth a look at as well if you can scrape a few 100 bucks together but make sure the site has traffic
dinamotxt dot com

Related

Android App Promotion

I've tried out bestratingfor.me. They can add excellent ratings to your app. Wonderful result.
kna-andr said:
I've tried out bestratingfor.me. They can add excellent ratings to your app. Wonderful result.
Click to expand...
Click to collapse
Wt's that:S
The most logical thing to do to promote your app is to try to get visibility on the market by having an attractive description and good screenshots.
After that, try to get your app featured on one of the bigger Android blogs, or post it to a forum like XDA to get some initial user feedback.
If you want to spend money to boost your app, you could try advertising on networks like http://www.admob.com with a link directly to the market. Alternatively there are services that let you promote apps where you only pay for actual installs of your app on users' phones.
(Disclaimer: I'm developer of AppBrain, and we also offer a cost-per-install app promotion system: http://www.appbrain.com/info/advertise )
Good luck with your app!
The cheating way? bad... bad....
If your app is high quality and people will want it, who cares how you get it noticed...I'd just want to get it noticed, no matter the method.
There are definitely a lot of blogs out there that are willing to review apps. These blogs need the hits and you need the downloads. It is win win. Submit them to the blogs.
Yeah, submit to blogs and review sites and cross your fingers!
Rob1968 said:
There are definitely a lot of blogs out there that are willing to review apps. These blogs need the hits and you need the downloads. It is win win. Submit them to the blogs.
Click to expand...
Click to collapse
Can you put links, please?
I recommend to establish your own developer's site which will describe your app. And then make SEO, show people what your application does and offer to redirect Android Market: path to app.
will check it out

Promote Android App

how to promote my android app for free???
I guess you can find many promotion methods after you install an app from Google Play.
Splash window,
Push notification,
App recommendation inside an app.
Corporate with other developers and promote apps for each other.
...
Well, at least the first three promotion methods can be found in most of the apps from Google Play.
But who knows more promotion methods?
You may install swably and share your apps in there, its community where dev and customer share thoughts about lots of app
Sent from my HTC Salsa C510e using Tapatalk 2
As previously stated, Swably is a free way to promote & share apps. That's probably your best bet.
Sent from my GT-I9100 using xda app-developers app
Post it here on XDA.
Sent from my SPH-D710 using xda premium
for everyone
Thanks
for you
ariser said:
I guess you can find many promotion methods after you install an app from Google Play.
Splash window,
Push notification,
App recommendation inside an app.
Corporate with other developers and promote apps for each other.
...
Well, at least the first three promotion methods can be found in most of the apps from Google Play.
But who knows more promotion methods?
Click to expand...
Click to collapse
thanks very much.
okmijnlp said:
As previously stated, Swably is a free way to promote & share apps. That's probably your best bet.
Sent from my GT-I9100 using xda app-developers app
Click to expand...
Click to collapse
Go.Bin said:
You may install swably and share your apps in there, its community where dev and customer share thoughts about lots of app
Sent from my HTC Salsa C510e using Tapatalk 2
Click to expand...
Click to collapse
This app on Google Play?
https://play.google.com/store/apps/details?id=goofy2.swably
---------- Post added at 01:12 AM ---------- Previous post was at 12:39 AM ----------
okmijnlp said:
As previously stated, Swably is a free way to promote & share apps. That's probably your best bet.
Sent from my GT-I9100 using xda app-developers app
Click to expand...
Click to collapse
Oops, after I install this app from Google Play, I'm stuck in the Connect through a network page, and it gives me three options: Facebook, Twitter, Google+. However, if I choose Facebook, it takes long time to load and then gives me the message of "Connect to...timed out".
ariser said:
This app on Google Play?
https://play.google.com/store/apps/details?id=goofy2.swably
---------- Post added at 01:12 AM ---------- Previous post was at 12:39 AM ----------
Oops, after I install this app from Google Play, I'm stuck in the Connect through a network page, and it gives me three options: Facebook, Twitter, Google+. However, if I choose Facebook, it takes long time to load and then gives me the message of "Connect to...timed out".
Click to expand...
Click to collapse
can you access Facebook on your phone?
subscribe to getjar and publish your app. or publish your app on Amazon appstore....
OR
Go To This Site and Publish [media.droidtweak. com / android-app-marketing] (Copy and paste it remove spaces, m a new user so i cant post outsider links, m jus trying to help, sorry moderators)
OR
Before you make any sort of promotional effort, you need to do the following:
1) Make sure you have a good rating. Get 10 friends to give you 5-stars. Nobody wants to download an unrated app (or even one with less than 5 ratings).
2) Add a video on the app store. It doesn't need to be pro, just something that gives a good indication of what your app does.
3) Make sure your screenshots are good and your description is accurate. The first sentence is the most important for describing what the app does.
After it's on the store (free version):
1) Post in forums
2) Submit it to review websites
3) Write up a press release (catchy headline, what your app does, why is it better - have a good angle) and send it to every news / tech / related website you can find. Who knows, 1 or 2 websites out of the 100s might write something about you, which can get you 100s of downloads. It's worth the hours it takes to do this. Also, use some Mail Merge software to make it personal (as simple as "Hi [name]").
4) Find influential twitter users that you think would use your app. Send them a message - dont harass them though. Be sincere. If they like it and they haven't tweeted about it, ask them to.
sam shaikh said:
subscribe to getjar and publish your app. or publish your app on Amazon appstore....
OR
Go To This Site and Publish [media.droidtweak. com / android-app-marketing] (Copy and paste it remove spaces, m a new user so i cant post outsider links, m jus trying to help, sorry moderators)
OR
Before you make any sort of promotional effort, you need to do the following:
1) Make sure you have a good rating. Get 10 friends to give you 5-stars. Nobody wants to download an unrated app (or even one with less than 5 ratings).
2) Add a video on the app store. It doesn't need to be pro, just something that gives a good indication of what your app does.
3) Make sure your screenshots are good and your description is accurate. The first sentence is the most important for describing what the app does.
After it's on the store (free version):
1) Post in forums
2) Submit it to review websites
3) Write up a press release (catchy headline, what your app does, why is it better - have a good angle) and send it to every news / tech / related website you can find. Who knows, 1 or 2 websites out of the 100s might write something about you, which can get you 100s of downloads. It's worth the hours it takes to do this. Also, use some Mail Merge software to make it personal (as simple as "Hi [name]").
4) Find influential twitter users that you think would use your app. Send them a message - dont harass them though. Be sincere. If they like it and they haven't tweeted about it, ask them to.
Click to expand...
Click to collapse
nice advices, but the first link goes to paid reviews
New android app - need exposure
Hi everyone,
I'm a noob here (hopefully I'm not violating any rules) and was hoping to post one of my android apps here to help it gain some traction. My 11 year old son worked with me on this app, I would just like to keep him motivated by seeing some success.
Lately with the way the android market has become saturated, it has been very tough to get your app discovered.
I only do this as a hobby on the side. I have only developed games, they are all pretty simple games, no 3D or anything like that.
I recently released a dice game app (variation of Yahtzee), That I think some people would like.
It has some online challenge features with scoreloop, and an extra game mode.
My downloads to date are pretty poor, and was hoping to gain some exposure.
here is the link on the google play store:
play.google.com/store/ apps/details?id=com.anndconsulting.yahtzeecrag
I have a free (ad supported) and paid version released.
developer ID is ANND Consulting Games
Thanks for the help
Please let me know , if there is a better way of doing this, and I apologize in advance if I have violated and rules here.
When I was trying different methods to promote my app, I kinda noted it down. Here is brief about what I did:
http://obscurant1st.biz/blog/how-to-promote-android-app/
1. Never use push notifications aka push it to people's notification centers. People will perceive it as spam, and never download it. Ever.
2. Contact several Android news sites, and tip them that your *special* app is available. With special, i mean, really special. Don't even do it if it's a fart app or a stupid and useless app. You don't deserve the attention.
3. XDA. Publish it in the app section. People will find it and download it. People will use it if it's any good, or people will complain if it's ****; and you'll deserve it.
Bottom line: Build it, and they will come. Exploit the system in a bad way and you'll go nowhere. Don't piss people off with annoying ads.
From my very recent experience, getting a review on a major website with tons of viewers will get you a ton of attention. Websites like android police and android central have a ton of views per day.
My usual promotions were to post on forums. If you were lucky and people paid attention to your app, they'd download it. The more downloads you get, the higher chances of it showing up on Top New apps or just Top Apps. Once you get on that list, its when the app will finally take off. Its took 2.5 weeks for my live wallpaper to get to top 10 new paid live wallpapers and top 10 new free live wallpaper. The Top Paid live wallpaper is easy to get on as only a few purchases will qualify the app.
Anyway, back to my point about the review. My app was doing ok and there was a consistent downloads per day then it started to decline a little. But all of a sudden, my google wallets account exploded with purchases and my free version with admob banners, the requests and impressions exploded. I was shocked and had no idea what was going on. Then, a quick google of my app, revealed that android police decided to give my app a review. i was shocked. I never asked them to review it, so it was pretty much free publicity. If you look at the little graph on the right side of my app, you'll see how it was starting to decline, then all of a sudden, it shot up.
https://play.google.com/store/apps/details?id=com.qk.batterycorelwfree
Here's the review on my app.
http://www.androidpolice.com/2013/0...e-way-to-track-your-lithium-ion-expenditures/
Main points:
1. Post on forums
2. Get a review done.
Side note, I've never seen a good app not get downloads. All good apps will get tons of downloads.
LordManhattan said:
3. XDA. Publish it in the app section.
Click to expand...
Click to collapse
Well, I've published my app in the app section, People loved it and found it useful, I updated frequently, But The app went in the last pages which I think no one checks,
True is there any really good way to promote app for free?
UpGado said:
Well, I've published my app in the app section, People loved it and found it useful, I updated frequently, But The app went in the last pages which I think no one checks,
Click to expand...
Click to collapse
chengsokdara said:
True is there any really good way to promote app for free?
Click to expand...
Click to collapse
There are lots of ways. Requesting a review for your app is one of the easiest ways.
I have started a free review service, You could consider requesting a free review from me!
Also see this link from my signature with lots of tips to promote our apps for free!
I can help promoting yours apps on the biggest Polish Android forum.
qkhang said:
Then, a quick google of my app, revealed that android police decided to give my app a review. i was shocked. I never asked them to review it, so it was pretty much free publicity.
Click to expand...
Click to collapse
In other words: what you say about yourself, is advertising. What others say about you, it's public relations - much more effective way of promotion, but much much more complicated, too.

[Q] I Created a great app but don't know how to promote it!

Hi I recently published an app on google play but I’m not sure how to promote it.
I have spent 7 months developing it and now I’m trying to reach wider audience, I tried to promote my app on admob but it did not get the amount of installs. are there advertising options better than admob for my app and can you suggest any?
My app is called Smart Booster I posted the apk file.
I would like to share my experience with you..
Our company have developed many apps including Android and iOS.
At the first stage of our promotion,we choose Facebook ads.But unfortunately,Facebook only drove a very small amount of audience.Then we tried google display ads,.Google will show your picture ad on the relevant sites after you set the key words.The result is much better than FB ads.We are inspired and keep looking for more ways to promote our app.
I came across an app review site : Bestreviewapp(you can use google to find it) from another forum somewhere.Like most devs,I think such site is unbelievable and useless ,but I still wondered whether it really works.So I registered as a reviewer first,to see what it looks like.I saw many apps listed there for me to download and review,and they paid me real money after I reviewed and rated the app.A few days later,I have completed about 10 app reviews as a reviewer,I decided to try their service as developer for my own app.I ordered 30 reviews from US app store from them, got 24 5-stars and 6 4-stars.During the campaign ,I noticed my daily sale was increasing.I got double downloads than before.As they also recommend my app on their social media:Facebook,twitter and Google+.I think these also helps my app gaining more exposure.
Now I keep cooperation with them and I also review other developers' apps now and then.

How can I increase downloads

How can I increase downloads on my application without paid promotion? Here is the link https <Remove this space> ://play.google.com/store/apps/details?id=com.random_messenger.android&hl=en
Alexhudson623 said:
Simply just try to offer good and quality apps for users or for website design service[/url] site owners. People do really appreciate good apps. I would like to share an example of the game app Candy crush which is doing just amazing and there are millions of users for this game app for now. And hundred and thousands of downloads have been made. People just love good apps. If you are making great then obviously you'll get liked by every one and the downloads will also increase which is a white hat technique.
Click to expand...
Click to collapse
Really? You are saying that just make your game and people will find it if it's good enough? Maybe that was true some years ago, but certainly nowadays it's completely wrong. Optimize your keywords to be shown in relevant searches is one of the keys (ASO), but unfortunately not the only one. Spread the word in alternative channels is also necessary... but it isn't enough neither. Actually, get users without spend tons of dollars in advertising is quite a challenge. I really would like to hear some advices from someone who have experience in this.
By the way, JeanPierreQC, your idea is quite good, but I'm afraid there's many apps which do exactly the same, anyway cool idea, it's a pity you need a lot of users to make it work.
With patience
Unless you get very lucky there is no any simple way to get users fast. The market places are very competitive. Market you apps in social media and internet forums, get all your friends and relatives download your apps. Make many apps that draw users to your other apps. Make so great app that somebody wants to become your partner and does the promotion for you. Simple things like the signature banner below this message can make the difference in the long term.
try to implement the ASO to trigger the app installs
Don't forget that download alone isn't enough. you need the users to be engaged. Having thousands of downloads will not give you higher ranking if everyone simply uninstall it immediately. So be aware from pay per install plan where the users has insensitive to perform the installation. At the end of the day, your app needs to be able to keep the customers with you.
ASO is imho a bit overrated. Having relevant keywords and a nice looking icon and screens, and stuff like that, is simply common sense to me. As long as you have that you have good enough ASO really. ASO isn't some secret trick to get thousands of daily downloads like some people seem to think. There are no secret tricks for that.
To get a lot of download you need to put in A LOT of work, and/or A LOT of money. And have a really good app of course.
Anyway, I good idea that has worked very well for me is localising. If you can't localise your entire app you can at least localise the app description. Adding a few more "big" languages for my app description have almost doubled my downloads, even though the app itself is in english only. It's also cheap as you can get translations for $5 each on fiverr. Sure you won't know how good they are for that little money, but it's basically no money spent and it's probably a lot better than google translate at the very least.
If you are sure that your app is engaging enough for users then try to put as many sharing options as possible within you app like fb,whatapp,twitter. this can boost your downloads.
digibligames said:
Anyway, I good idea that has worked very well for me is localising. If you can't localise your entire app you can at least localise the app description. Adding a few more "big" languages for my app description have almost doubled my downloads, even though the app itself is in english only. It's also cheap as you can get translations for $5 each on fiverr. Sure you won't know how good they are for that little money, but it's basically no money spent and it's probably a lot better than google translate at the very least.
Click to expand...
Click to collapse
Hi,
Pretty interesting and good suggestion.
Could you please share some stats or further experiences about with v.s. without localising
Have you tried PR to push your app?
There's a blog post called "State of App Promotion" that you should check out. Can't post the link because I'm a new user, but just search for "DecisiveAds" on Twitter. It's pinned to the profile. Good luck!
AAP -Android App Promotion
Try AAP - Android App Promotion app on playstore as they provide free download exchange services where you download an app and your app gets downloaded in return .You can see the results in daily reports and take appropriate measure while doing so .
I checked the AAP - The idea is good, but the app has only 1 thousand installs, probably no more than 300 active, that means using this app I can drive maximum 300 installs - not serious promotion. Additionally, it is not clear, how google will consider this way of promotion - legitimate or not? So, taking a risk for few more installs worth?
Sent from my Nexus 5 using XDA Free mobile app
Hi,
Insensitive install is quiet good for new app, because google don't care too much about uninstall for the first month of launch. Many big company also use insensitive install. But link building, website review, user review, how often user come back to you app is also really important.
dandev99 said:
Don't forget that download alone isn't enough. you need the users to be engaged. Having thousands of downloads will not give you higher ranking if everyone simply uninstall it immediately. So be aware from pay per install plan where the users has insensitive to perform the installation. At the end of the day, your app needs to be able to keep the customers with you.
Click to expand...
Click to collapse
Sorry but this is so wrong...
Having thousands of VALID downloads will boost your rankings even if 900 of them uninstalled it a day later. I'm writing from experience and not guessing
website promotion
The ultimate goal of search engine promotion is to increase sales. The more people see the site in high positions in the issue, the more people it visits and theoretically can become your customers. In order for a seo to produce results, it is necessary that the site be properly optimized using tools for a technical audit of the site and its analysis on parameters such as links, content and others.

Help to improve my APP SEO

Hey,
I just released my first APP and i still have few downloads, and i would love some more users to improve development and take the app as further as possible... So i wonder if any of you guys can help me with this part as I have really few experience with it. I'll add you to the credits as it's a free app.
My app is Ubik, search it on Google Play or this link (add http as i cant post external links yet)
https://play.google.com/store/apps/details?id=com.javierarias.ubika
cliffreich said:
Hey,
I just released my first APP and i still have few downloads, and i would love some more users to improve development and take the app as further as possible... So i wonder if any of you guys can help me with this part as I have really few experience with it. I'll add you to the credits as it's a free app.
Click to expand...
Click to collapse
Start using AppAnnie - thats the best start to get a decent SEO campaign running... :good:
and ill quote something that I heard yesterday at the Mobile Monetization Summit from the VP marketing of Google (Europe, Middle East, Africa) : "Put your keyword in your app store app title, choose that keyword carefully..."
Also dont just put random keywords, try to stick to the relevant ones.
Try to make reviews as many as you can.
Use attractive keyword
Repeat the keywords more than 5
you can publish the app in many forum and media in order to create lots of link directly into the app link.
This will trigger app rank into top list.
I use the trial and error approach. I use tools like App Annie and Google Analytics and then simply try different things to see what works and what doesn't. I think it's very important to track what you do, so you don't spend tons of time doing something that actually doesn't give any real results.
agatepublishing1 said:
Try to make reviews as many as you can.
Use attractive keyword
Repeat the keywords more than 5
you can publish the app in many forum and media in order to create lots of link directly into the app link.
This will trigger app rank into top list.
Click to expand...
Click to collapse
What I heard is little different.
It is "around" 5 times, not too many.
Too many repetitive word would be seen as spam.
I hope I helped u

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