So I released a game on Android about a month ago(Incognito: Interstellar Empire. It was kinda languishing in the play store so I decided to put an ad campaign together at a few different places. I thought I'd share the results because one of them was way more worth the money than the other two.
First, the worst: Project Wonderful
Not wonderful for advertising a mobile game. I should have known this wouldn't be a good platform since the ads are not primarily on mobile devices. Don't be lured in by their cheap rates. Most of the websites with ads on this network kinda suck. I had a really poor click-through rate and it probably wasn't giving me high-quality users. Not even worth posting the stats... (not gonna bother looking it up).
Facebook Vs. Chartboost
Facebook uses the "install this app" in your facebook feed and chartboost uses interstitial ads in game.
I did facebook second upon a recommendation I read online. First off, I should have installed the SDK so that I could have tracked my install rate. Since I didn't, I'll be fair and try to only compare facebook to chartboost in the comparable metrics for which I have both sets of data. The other thing to note is that I paid facebook per click and I paid chartboost per install (which I chose the minimum at .50 cents.) .
Also, I spent a lot more money on chartboost than facebook. (thankfully)
Total Cost
Facebook: $26.64 (split over about 5 days)
Chartboost: $172 (split over 3 days)
total impressions:
facebook: 4,503
Chartboost: 440,275
Clicks:
facebook:113
Chartboost: 30,326
Most shocking comparison:
Cost per click
facebook: .24 cents USD
chartboost: .005 cents USD
cost per Impression
facebook: 5.92 USD
chartboost: .39 cents (yeah, this cost 6% of what facebook cost)
Click-through-rate
facebook: 2.505%
chartboost: 6.89%
Based on this I can tell that chartboost is giving me the higher quality users, and A LOT more value for my money. If you're not convinced yet, heres the last nail in facebooks coffin: I paid chartboost per install, so I know exactly what I'm getting from them. There isn't any gambling involved. Facebook ads are like throwing money out the window and hoping some lands in your yard. Chartboost delivered 344 installs for me. I wish I knew how many facebook actually delivered, but who cares. Based on my google stats it wasn't performing anywhere near chartboost.
I am trying to search for an ad network which pays per impression (CPM) rather than per click. I am learning to develop apps and will try to post apps on google play but I don't think I can make good money using CPC model, because really how many times do users click on an "Ad"??
Other problem I found with ad networks is their minimum payout threshold. some say it's 50$, some say theirs is 100$. How can an amateur app developer make 50$ out of a CPC based advertising model?? That's why I am searching for an ad network which pays per impression and has very low payout threshold.
Please guide me.
You can try Avocarrot
Hi there,
At Avocarrot we run CPM campaigns as well as CPC and CPI campaigns which perform equally well. Keep in mind that advertisers pay much more for CPI for example since they are getting real users.
You should give Avocarrot a go. Our minimum payout is $50.
I'm here to help so please let me know if you have any questions.
George
Thanks for the reply, but your website supports minimum payout threshold 50$ on paypal account which is sadly not available in my country (Pakistan) and other option has min threshold 250$ which is a huge amount and can take ages to reach.
usman farhat said:
Thanks for the reply, but your website supports minimum payout threshold 50$ on paypal account which is sadly not available in my country (Pakistan) and other option has min threshold 250$ which is a huge amount and can take ages to reach.
Click to expand...
Click to collapse
How much money are you looking to make per month as a minimum and how many games/apps do you have.
That would make it easier to tell you what network to use.
Crichton333 said:
How much money are you looking to make per month as a minimum and how many games/apps do you have.
That would make it easier to tell you what network to use.
Click to expand...
Click to collapse
I don't know exactly.. I haven't even made a play store account yet. I have made one little game but I have many ideas of other apps which I am planning to make right after the first app is published. but I think getting thousands of downloads is not possible for every app. I am new to this field so I think I have to see the results of my first app.
currently I have signed up for startapp because I have heard it's name along with other popular networks and it's website is very easy and convincing.
CPM / CPC
usman farhat said:
I am trying to search for an ad network which pays per impression (CPM) rather than per click. I am learning to develop apps and will try to post apps on google play but I don't think I can make good money using CPC model, because really how many times do users click on an "Ad"??
Click to expand...
Click to collapse
Hi @usman farhat,
In a way all ad networks pay using CPC, although they all talk about eCPM (effective CPM). The reasons are: a) they usually only make money when the users click the ads; b) they don't know where and when you show the ads, so if you show them somewhere where your users don't look, it's not effective for them. So usually what they pay you depends on how many clicks your users made. So you really would like to make sure that your users actually click the ads.
One thing you should do is to make sure the ads are visible, and the users can actually click them.
Another thing is to make sure your users get relevant ads, so that they click more. That's more difficult, but has a huge impact. One thing you can use for that is Adience AdBoost (adience.com). It's an add-on SDK that improves the Ad Networks targeting (so that the ads are relevant to each user of the app). It works with AdMob, Millennial, StartApp, and most of the other big networks. (Disclamer - I work at Adience).
Hope that helps!
I am trying to search for admob network in pakistan.
I am worried about how much is CPM and CPC is in pakistan?
For 30000 download of application with 70% active user how much revenue i could earn if i am from pakistan
Loverscry123 said:
I am trying to search for admob network in pakistan.
I am worried about how much is CPM and CPC is in pakistan?
For 30000 download of application with 70% active user how much revenue i could earn if i am from pakistan
Click to expand...
Click to collapse
Are you using any other network right now? In Pakistan admob pays very little. I get around 0.02$ per click. They don't usually pay per impression. But if you have 30k users then you may have luck.
Dear Mr.Usman
No i am not using any network but thinking of using admob for advertisement in my app.
I am confused what other medium for advertisement i could use in pakistan ?
Are you sure admob pay nothing for CPM in pakistan ?
What i have google CPM is around $0.5 to $4 and CPC is on average $1 but i am not confirm for pakistan
Loverscry123 said:
No i am not using any network but thinking of using admob for advertisement in my app.
I am confused what other medium for advertisement i could use in pakistan ?
Are you sure admob pay nothing for CPM in pakistan ?
What i have google CPM is around $0.5 to $4 and CPC is on average $1 but i am not confirm for pakistan
Click to expand...
Click to collapse
I've been using admob for around 2 years and I know that admob pays nothing in cpm (in Pakistan). But admob is still the best option because the fill rate is great. It's around 98-99%. So you know that every user will see an ad.
What about swagbucks, toluna ???
usman farhat said:
I am trying to search for an ad network which pays per impression (CPM) rather than per click. I am learning to develop apps and will try to post apps on google play but I don't think I can make good money using CPC model, because really how many times do users click on an "Ad"??
Other problem I found with ad networks is their minimum payout threshold. some say it's 50$, some say theirs is 100$. How can an amateur app developer make 50$ out of a CPC based advertising model?? That's why I am searching for an ad network which pays per impression and has very low payout threshold.
Please guide me.
Click to expand...
Click to collapse
Tappx.com pay by CPM
Hi XDA Developers,
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